{"id":369192,"date":"2016-04-04T10:47:16","date_gmt":"2016-04-04T15:47:16","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/realestate\/landlord-tenant-law\/advertising-rental-property.html"},"modified":"2023-09-29T18:29:44","modified_gmt":"2023-09-29T23:29:44","slug":"advertising-rental-property","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/realestate\/landlord-tenant-law\/advertising-rental-property.html","title":{"rendered":"Advertising Rental Property"},"content":{"rendered":"\n<div class=\"wp-container-core-columns-is-layout-8f761849 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n    \n    <div class=\"fl-page-articles fl-section-main fl-section-main-full-width\">\n        <h1 class=\"fl-no-margin-top\">Advertising Rental Property<\/h1>\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/melissa-mccall-j-d\/\">Melissa McCall, J.D.<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/katrina-wilson-esq\/\">Katrina Wilson, Esq.<\/a>\n                | Last updated\n        <time>\n                            September 29, 2023\n                    <\/time>\n    <\/div>\n\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n<p>The goal of owning rental property is to make money. Many properties are real estate investments, and rent payments help landlords reap the benefits. Advertising rental properties helps to attract great tenants who can afford the rent. It is one marketing strategy to help property owners find the best renter for the rental unit.<\/p>\r\n<p>This article explores different aspects of advertising rental property.<\/p>\r\n<h2>How to Advertise Rental Property<\/h2>\r\n<p>Your rental property advertisement should show off the best aspects of the rental unit. You should include information about the floor plan, plus:<\/p>\r\n<ul>\r\n<li>Number of bedrooms<\/li>\r\n<li>Location<\/li>\r\n<li>Rent price<\/li>\r\n<\/ul>\r\n<p>A rental listing should accurately reflect the current condition of the property. Include quality photos on every rental listing site. You can film a virtual tour of your rental unit and focus on upgrades to attract prospective tenants.<\/p>\r\n<h3>Anti-Discrimination Laws<\/h3>\r\n<p>Under the federal&nbsp;<a href=\"https:\/\/www.findlaw.com\/civilrights\/discrimination\/fair-housing-act.html\">Fair Housing Act<\/a>&nbsp;and local anti-discrimination laws, rental property listings and rental advertisements cannot discriminate based on&nbsp;<a href=\"https:\/\/www.hud.gov\/program_offices\/fair_housing_equal_opp\/fair_housing_act_overview#:~:text=The%20Fair%20Housing%20Act%20makes,familial%20status%2C%20or%20national%20origin.\" target=\"_blank\" rel=\"noopener\">protected characteristics<\/a>. That means:<\/p>\r\n<ul>\r\n<li>Race<\/li>\r\n<li>Color<\/li>\r\n<li>Religion<\/li>\r\n<li>Sex<\/li>\r\n<li>Gender identity<\/li>\r\n<li>Sexual orientation<\/li>\r\n<li>Disability<\/li>\r\n<li>Familial status<\/li>\r\n<li>National origin<\/li>\r\n<\/ul>\r\n<p>Property owners and real estate investors should avoid running afoul of housing discrimination laws because of the reputational and financial harm that violations can cause.<\/p>\r\n<h2>Use a &#8216;For Rent&#8217; Sign<\/h2>\r\n<p>Using a &quot;For Rent&quot; sign in the window of a property is one of the best ways to advertise a rental unit in areas with heavy foot and automobile traffic. Because potential renters see the building as they pass it, this method is most effective when the exterior of the building has excellent curb appeal.<\/p>\r\n<h2>Advertising Rental Property Online<\/h2>\r\n<p>Listing your rental online is a great way to reach a broad range of renters. Check local real estate sites and national listing websites to determine the best option for your rental property. These websites are also a good gauge of the local rental market.<\/p>\r\n<p>These online listing websites include:<\/p>\r\n<ul>\r\n<li>Craigslist<\/li>\r\n<li>Apartments.com<\/li>\r\n<li>Zillow (using Zillow rental manager)<\/li>\r\n<li>Social media<\/li>\r\n<li>Zumper<\/li>\r\n<li>Apartment List<\/li>\r\n<li>Facebook Marketplace<\/li>\r\n<li>Trulia<\/li>\r\n<li>Hotpads<\/li>\r\n<\/ul>\r\n<p>The Zillow Group owns Zillow, Trulia, and Hotpads.<\/p>\r\n<h2>Place an Ad in the Newspaper<\/h2>\r\n<p>Local newspapers can now reach more quality tenants because of their online editions.<\/p>\r\n<h2>Make Neighborhood Flyers<\/h2>\r\n<p>The neighborhood surrounding the property is often one of the best places to advertise a vacancy. Try a simple rental ad with the property owner&#8217;s phone number included on detachable tabs. Placed on a bulletin board in a grocery store or at a school, your flyer can attract prospective tenants.<\/p>\r\n<h2>Word-of-Mouth<\/h2>\r\n<p>Word-of-mouth is often the best advertising. People tend to place great value on the recommendations of family and friends. Friends, neighbors, family members, and colleagues can spread the word to potential tenants. A landlord can also tell current tenants about the vacancy and encourage them to tell friends, relatives, and co-workers. Most tenants would rather have a friend or acquaintance as a neighbor than a stranger. You should offer a finder&#8217;s fee for a referral as an incentive.<\/p>\r\n<h2>Post Notices at Universities or in Corporate Housing Offices<\/h2>\r\n<p>Many universities and corporations keep a list of available rentals nearby. A landlord can usually list a property for free or for a small fee. Prospective renters employed by the corporation are suitable applicants since the employer has already performed screening and background checks.<\/p>\r\n<h2>Advertising High-End Rentals and Multiple Units<\/h2>\r\n<p>Not every advertising method is appropriate for all rental units. Higher-end rentals and landlords with multiple properties often use different advertising strategies. These strategies include:<\/p>\r\n<ul>\r\n<li><b>Advertise in rental magazines.<\/b>&nbsp;A national rental magazine is a strong option for landlords with multiple residential properties. These listings usually contain advertisements for large rental units.<\/li>\r\n<li><b>Employ a property management company.<\/b>&nbsp;A landlord can hire a company to handle all aspects of renting a property. That typically covers advertising, tenant screening, rental applications, collecting security deposits and rent, and handling repairs.<\/li>\r\n<li><b>Employ a real estate agency.&nbsp;<\/b>A landlord can pay a real estate agent \u2014 typically for 10% of the rent or one month&#8217;s rent \u2014 to advertise and show a property. If you prefer, the agent can also select the best tenant.<\/li>\r\n<\/ul>\r\n<h2>Get Help<\/h2>\r\n<p>Advertising rental properties is a serious aspect of renting a property. Local and federal laws play a role in advertising rental properties, and real estate attorneys can help. An experienced&nbsp;<a href=\"https:\/\/lawyers.findlaw.com\/real-estate-law\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">local real estate attorney<\/a>&nbsp;can advise you throughout the process.<\/p>\r\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" 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id=\"clip0_604_3418\">\n                            <rect width=\"22\" height=\"22\" fill=\"white\"><\/rect>\n                        <\/clipPath>\n                    <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"No\"\n                value=\"no\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">No<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-down\" clip-path=\"url(#clip0_604_3423)\">\n                        <path id=\"Vector\"\n                              d=\"M16 0.999995H18.67C19.236 0.989986 19.7859 1.18813 20.2154 1.55681C20.645 1.9255 20.9242 2.43905 21 3V10C20.9242 10.5609 20.645 11.0745 20.2154 11.4432C19.7859 11.8119 19.236 12.01 18.67 12H16M9.00003 14V18C9.00003 18.7956 9.3161 19.5587 9.87871 20.1213C10.4413 20.6839 11.2044 21 12 21L16 12V0.999995H4.72003C4.2377 0.994543 3.76965 1.16359 3.40212 1.47599C3.0346 1.78839 2.79235 2.22309 2.72003 2.7L1.34003 11.7C1.29652 11.9866 1.31586 12.2793 1.39669 12.5577C1.47753 12.8362 1.61793 13.0937 1.80817 13.3125C1.99842 13.5313 2.23395 13.7061 2.49846 13.8248C2.76297 13.9435 3.05012 14.0033 3.34003 14H9.00003Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <\/g>\n                    <defs>\n                        <clipPath id=\"clip0_604_3423\">\n                            <rect width=\"22\" height=\"22\" fill=\"white\"\/>\n                        <\/clipPath>\n                    <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n    <\/div>\n    <span class=\"was-this-helpful__taken-action fl-text-sm-bold\"><\/span>\n    <div class=\"was-this-helpful__feedback-container\">\n        <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n            <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n        <\/div>\n        <form class=\"was-this-helpful__feedback-form\">\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--positive\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this helpful?<\/legend>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--understandable\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Easy to understand\"\n         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for=\"was-this-helpful__radio-button--solved-problem\"\n                        >Solved my problem<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--negative\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this not helpful?<\/legend>\n                    <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n                        <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--missing-info\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Missing Information\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--missing-info\"\n                        >Missing the information I need<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--complicated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Too complicated\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--complicated\"\n                        >Too complicated \/ too many steps<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--dated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Out of date\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--dated\"\n                        >Out of date<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n               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   <\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Advertising rental property is an important aspect of rental property ownership. This FindLaw article explores landlords&#8217; options in greater detail.<\/p>\n","protected":false},"author":41135,"featured_media":0,"parent":369187,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"app\/Http\/Controllers\/Templates\/ArticleWithBreadcrumbsController.php","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_autodraft_ids":[],"_cloudinary_featured_overwrite":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_is_real_time_mode":false,"_realtime_collaborators":"","footnotes":"","cf_checklist_status":[]},"categories":[2741],"tags":[],"state_laws_tags":[],"flmsa":[],"class_list":["post-369192","page","type-page","status-publish","hentry","category-realestate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/369192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/users\/41135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/comments?post=369192"}],"version-history":[{"count":0,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/369192\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/369187"}],"wp:attachment":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/media?parent=369192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/categories?post=369192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/tags?post=369192"},{"taxonomy":"state_laws_tags","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/state_laws_tags?post=369192"},{"taxonomy":"flmsa","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/flmsa?post=369192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}