{"id":369192,"date":"2016-04-04T10:47:16","date_gmt":"2016-04-04T15:47:16","guid":{"rendered":"https:\/\/ability-fl-prod.internetbrands.com\/ability-law\/realestate\/landlord-tenant-law\/advertising-rental-property.html"},"modified":"2026-09-30T18:29:00","modified_gmt":"2026-09-30T23:29:00","slug":"advertising-rental-property","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/realestate\/landlord-tenant-law\/advertising-rental-property.html","title":{"rendered":"How To Advertise Rental Property"},"content":{"rendered":"\n<div class=\"wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">How To Advertise Rental Property<\/h1>\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/melissa-mccall-j-d\/\">Melissa McCall, J.D.<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/katrina-wilson-esq\/\">Katrina Wilson, Esq.<\/a>\n                | Last updated\n        <time>\n                            September 30, 2026\n                    <\/time>\n    <\/div>\n\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n<div class=\"fl-key-takeaways fl-mb30\" data-testid=\"fl-key-takeaways\">\n    <div class=\"fl-card-content\">\n        <div class=\"fl-card-body fl-card-bg-teal fl-flex fl-flex-column\">\n                            <h2 class=\"fl-card-title fl-h2 fl-no-margin\">Key Takeaways<\/h2>\n                        <ul>\n<li>Advertising your <span data-term-id=\"60121834\">rental property<\/span> is essential to attract great tenants and keep vacancies low.<\/li>\n<li>A strong listing highlights the unit\u2019s best features, uses high\u2011quality photos, and follows fair housing rules to avoid discrimination.<\/li>\n<li>By choosing the right mix of online platforms, local outreach, and traditional methods, <span data-term-id=\"60121835\">landlords<\/span> can market their rentals effectively and protect their investment.<\/li>\n<\/ul>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"fl-rich-text\">\n<p>The goal of owning <span data-term-id=\"60121834\">rental property<\/span> is to make money. Many properties are real estate investments, and rent payments help <span data-term-id=\"60121835\">landlords<\/span> benefit. Advertising <span data-term-id=\"60121834\">rental properties<\/span> helps to <span data-term-id=\"60121864\">attract quality tenants<\/span> who can afford the rent. This <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/the-basics-of-marketing-a-small-business.html\">marketing strategy<\/a> helps property owners find the best renter for the rental unit.<\/p>\n<p>This article explores different aspects of <span data-term-id=\"60121841\">marketing your <\/span><span data-term-id=\"60121834\">rental property<\/span> and how to advertise for vacancies.<\/p>\n<hr \/>\n<p>Running a real estate business can be overwhelming. Advertising vacancies, vetting renters, and managing tenant issues all require time, attention, and money. Many successful <span data-term-id=\"60121871\">real estate investors<\/span> get professional legal help with reviewing their ads for fair housing compliance, drafting solid lease agreements, and resolving disputes before they become costly. <a href=\"https:\/\/lawyers.findlaw.com\/real-estate-law\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">Find an attorney near you.<\/a><\/p>\n<hr \/>\n<h2>What To Include in Your <span data-term-id=\"60121843\">Rental Listing<\/span><\/h2>\n<p>Your <span data-term-id=\"60121834\">rental property<\/span> advertisement should show off the best aspects of the rental unit. You should include information about the <span data-term-id=\"60121861\">floor plan<\/span>, plus:<\/p>\n<ul>\n<li><span data-term-id=\"60121856\">Number of bedrooms<\/span><\/li>\n<li>Number of bathrooms<\/li>\n<li>Unique features of the rental unit<\/li>\n<li><span data-term-id=\"60121861\">Floor plan<\/span><\/li>\n<li><a href=\"https:\/\/www.findlaw.com\/realestate\/landlord-tenant-law\/the-top-ten-lease-terms-to-you-should-have-when-renting.html#:~:text=of%20the%20lease.-,8.%20Pet%20Policy,-Specify%20whether%20the\">Pet policy<\/a><\/li>\n<li>Rent price and security deposit (often\u00a0<a href=\"https:\/\/www.findlaw.com\/realestate\/landlord-tenant-law\/the-difference-between-last-month-s-rent-and-a-security-deposit.html\">one month\u2019s rent<\/a>)<\/li>\n<li><span data-term-id=\"60121874\">Contact information<\/span><\/li>\n<li>Date and time of <span data-term-id=\"60121854\">open house<\/span>, if any<\/li>\n<li>Tour options, including <span data-term-id=\"60121839\">virtual tours<\/span><\/li>\n<\/ul>\n<p>A <span data-term-id=\"60121843\">rental listing<\/span> should accurately reflect the current condition of the property. Include <span data-term-id=\"60121844\">high-quality photos<\/span> (<span data-term-id=\"60121877\">professional photos<\/span> are best) on every <span data-term-id=\"60121843\">rental <\/span><span data-term-id=\"60121850\">listing<\/span><span data-term-id=\"60121850\"> site<\/span>. You can film a <span data-term-id=\"60121839\">virtual tour<\/span> of your rental unit and focus on upgrades to attract <span data-term-id=\"60121838\">prospective tenants<\/span>.<\/p>\n<p>You probably only have 20-30 seconds to catch a potential tenant\u2019s attention, so use that time wisely.<\/p>\n<h3>Anti-Discrimination Laws<\/h3>\n<p>Under the federal\u00a0<a href=\"https:\/\/www.findlaw.com\/civilrights\/discrimination\/fair-housing-act.html\">Fair Housing Act<\/a>\u00a0and local anti-discrimination laws, <span data-term-id=\"60121876\">rental property<\/span><span data-term-id=\"60121876\"> listings<\/span> and rental advertisements cannot discriminate based on\u00a0<a href=\"https:\/\/www.hud.gov\/program_offices\/fair_housing_equal_opp\/fair_housing_act_overview#:~:text=The%20Fair%20Housing%20Act%20makes,familial%20status%2C%20or%20national%20origin.\" target=\"_blank\" rel=\"noopener\">protected characteristics<\/a>. That means:<\/p>\n<ul>\n<li>Race<\/li>\n<li>Color<\/li>\n<li>Religion<\/li>\n<li>Sex<\/li>\n<li>Gender identity<\/li>\n<li>Sexual orientation<\/li>\n<li>Disability<\/li>\n<li>Familial status<\/li>\n<li>National origin<\/li>\n<\/ul>\n<p>Property owners and <span data-term-id=\"60121871\">real estate investors<\/span> should avoid violating housing discrimination laws, which can cause reputational and financial harm.<\/p>\n<hr \/>\n<p>Running a real estate investing business is more than just collecting rental income. You must follow fair housing rules, federal advertising rules, and, of course, landlord\/tenant laws. A <a href=\"https:\/\/lawyers.findlaw.com\/real-estate-law\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">real estate attorney<\/a> can help protect your business and maximize your investment. Find local legal help.<\/p>\n<hr \/>\n<h2>Use a \u2018For Rent\u2019 Sign<\/h2>\n<p>Using a &#8220;For Rent&#8221; sign in a property window or front yard is one of the best ways to <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/marketing-and-advertising-laws.html\">advertise a rental unit<\/a> in areas with heavy foot and automobile traffic. Because potential renters see the building as they pass, this method works best when the building&#8217;s exterior has excellent curb appeal.<\/p>\n<h2>Advertising <span data-term-id=\"60121834\">Rental Property<\/span> Online<\/h2>\n<p>Listing your rental online is a great way to reach a broad range of renters. Check local real estate sites and national listing websites to determine the best option for your <span data-term-id=\"60121834\">rental property<\/span>. These websites are also a good gauge of the <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/how-to-conduct-primary-market-research-for-your-small-business.html\">local rental market<\/a>.<\/p>\n<p>These <span data-term-id=\"60121852\">online listing<\/span> websites include:<\/p>\n<ul>\n<li><span data-term-id=\"60121845\">Craigslist<\/span><\/li>\n<li><span data-term-id=\"60121867\">Apartments.com<\/span><\/li>\n<li><span data-term-id=\"60121840\">Zillow<\/span> (using <span data-term-id=\"60121840\">Zillow<\/span> rental manager)<\/li>\n<li>Zumper<\/li>\n<li>Apartment List<\/li>\n<li><span data-term-id=\"60121859\">Facebook Marketplace<\/span><\/li>\n<li><span data-term-id=\"60121855\">Trulia<\/span><\/li>\n<li><span data-term-id=\"60121868\">Hotpads<\/span><\/li>\n<\/ul>\n<p>The <span data-term-id=\"60121840\">Zillow<\/span> Group owns <span data-term-id=\"60121840\">Zillow<\/span>, <span data-term-id=\"60121855\">Trulia<\/span>, and <span data-term-id=\"60121868\">Hotpads<\/span>.<\/p>\n<h2>Place an Ad in the Newspaper<\/h2>\n<p>Local newspapers can now reach more quality tenants because of their online editions.<\/p>\n<h2>Use <span data-term-id=\"60121849\">Social Media<\/span><span data-term-id=\"60121849\"> Platforms<\/span><\/h2>\n<p>Many <span data-term-id=\"60121834\">rental property<\/span> owners post about vacancies on Facebook and Nextdoor. This is a free way to advertise and a popular choice for\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/llc-for-real-estate-investing-findlaw.html\"><span data-term-id=\"60121871\">real estate investors<\/span><\/a>\u00a0with limited properties, like a duplex or single-family home they\u2019re renting out.<\/p>\n<h2>Make Neighborhood <span data-term-id=\"60121865\">Flyers<\/span><\/h2>\n<p>The neighborhood surrounding the property is often one of the best places to <span data-term-id=\"60121872\">advertise your property<\/span>. Try a simple rental ad with the property owner\u2019s phone number included on detachable tabs. Place it on a bulletin board in a grocery store or at a school to attract <span data-term-id=\"60121838\">prospective tenants<\/span>.<\/p>\n<h2><span data-term-id=\"60121848\">Word-of-Mouth<\/span><\/h2>\n<p><span data-term-id=\"60121848\">Word-of-mouth<\/span> is often the best advertising. People tend to value recommendations from family and friends. Friends, neighbors, family members, and colleagues can spread the word to potential tenants.<\/p>\n<p>A <span data-term-id=\"60121835\">landlord<\/span> can also tell current tenants about the vacancy and encourage them to tell friends, relatives, and co-workers. Most tenants would rather have a friend or acquaintance as a neighbor than a stranger. Offer a finder\u2019s fee for a referral as an incentive, like a discount on one month\u2019s rent.<\/p>\n<h2>Post Notices at Universities or in Corporate Housing Offices<\/h2>\n<p>Many universities and corporations keep lists of nearby available rentals. A <span data-term-id=\"60121835\">landlord<\/span> can usually list a property for free or for a small fee. Prospective renters employed by the corporation are suitable applicants since the employer has already performed <a href=\"https:\/\/www.findlaw.com\/realestate\/landlord-tenant-law\/tenant-background-screening-faq.html\">screening and <span data-term-id=\"60121851\">background checks<\/span><\/a>.<\/p>\n<h2>Advertising High-End Rentals and Multiple Units<\/h2>\n<p>Not every advertising method is appropriate for all rental units. Higher-end rentals and <span data-term-id=\"60121835\">landlords<\/span> with multiple properties often use different advertising strategies. These strategies include:<\/p>\n<ul>\n<li>\n<p><strong>Advertise in rental magazines.<\/strong>\u00a0A national rental magazine is a strong option for <span data-term-id=\"60121835\">landlords<\/span> with multiple residential properties. These listings usually contain advertisements for large rental units.<\/p>\n<\/li>\n<li>\n<p><strong>Employ a <span data-term-id=\"60121842\">property management<\/span><span data-term-id=\"60121842\"> company<\/span>.<\/strong>\u00a0A <span data-term-id=\"60121835\">landlord<\/span> can <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-open-a-property-management-company.html\">hire a company<\/a> to handle all aspects of renting a property. That typically covers advertising, <span data-term-id=\"60121846\">tenant screening<\/span>, rental applications, security deposits, <span data-term-id=\"60121863\">rent collection<\/span>, and handling repairs.<\/p>\n<\/li>\n<li>\n<p><strong>Employ a real estate agency.\u00a0<\/strong>A <span data-term-id=\"60121835\">landlord<\/span> can pay a <span data-term-id=\"60121866\">real estate agent<\/span> \u2014 typically for 10% of the rent or one month\u2019s rent \u2014 to advertise and show a property. If you prefer, the agent can also select the best tenant.<\/p>\n<\/li>\n<\/ul>\n<h2>Get Legal Help With Your <span data-term-id=\"60121834\">Rental Property<\/span><\/h2>\n<p>If you are preparing to advertise a <span data-term-id=\"60121834\">rental property<\/span>, consider speaking to an experienced real estate attorney. These attorneys are experts in real estate law and can give you sound legal advice on your advertising campaign. They can vet your advertising materials to ensure you are not violating housing discrimination laws.<\/p>\n<p>FindLaw\u2019s directory of\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/real-estate-law\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">real estate attorneys<\/a> can get you started. Enter your city or ZIP code for a list of legal professionals in your area. Because both federal and state laws are relevant, your attorney should be licensed in the state where the property is. Your search results will also show important details about prospective attorneys, like ratings, areas of practice, and whether they offer free consultations.<\/p>\n<\/div>\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g 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          class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--negative-other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__form-buttons-container\">\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--positive at-feedback-submit fl-button secondary\"\n                    type=\"submit\"\n                >\n                    <span class=\"fl-button-content\">Submit<\/span>\n                    <i\n                      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class=\"fl-editors-summary\" data-testid=\"fl-editors-summary\">\n    \n    <div class=\"fl-editors-summary-content\" data-testid=\"fl-editors-summary-content\">\n                    <h2>Can I Solve This on My Own or Do I Need an Attorney?<\/h2>\n                <div class=\"fl-editors-summary-content-main\" data-testid=\"fl-editors-summary-content-main\">\n            \n        <\/div>\n        <ul class=\"fl-list-style-none\">\n                            <li data-testid=\"fl-editors-summary-content-item\">\n                    <i class=\"fa fa-check medium fl-editors-summary-content-item-icon\" aria-hidden=\"true\"><\/i>\n                    <span data-sheets-root=\"1\">You may want an attorney for issues with legal risk, such as evictions or complex lease violations<\/span>\n\n                <\/li>\n                            <li data-testid=\"fl-editors-summary-content-item\">\n                    <i class=\"fa fa-check medium fl-editors-summary-content-item-icon\" aria-hidden=\"true\"><\/i>\n                    A rental management company can help you advertise your property\n\n                <\/li>\n                            <li data-testid=\"fl-editors-summary-content-item\">\n                    <i class=\"fa fa-check medium fl-editors-summary-content-item-icon\" aria-hidden=\"true\"><\/i>\n                    Complex real estate issues (such as construction defects or illegal landlord actions) may need a lawyer&#8217;s support\n\n                <\/li>\n                    <\/ul>\n                    <div class=\"fl-editors-summary-content-description\" data-testid=\"fl-editors-summary-content-description\">\n                <p>Buying or selling a home, facing foreclosure, or landlord-tenant issues can benefit from legal expertise. An attorney can offer tailored advice and help prevent common mistakes.<\/p>\n\n            <\/div>\n                            <div class=\"fl-editors-summary-content-link fl-flex\" data-testid=\"fl-editors-summary-content-link\">\n                <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n                <p class=\"find-attorney\"><a href=\"https:\/\/lawyers.findlaw.com\/real-estate-law\/#USER_GEO\/?fli=esum:FL43\" target=\"_blank\" rel=\"noopener\">Find a local attorney<\/a><\/p>\n\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"email-subscription fl-mb30\">\n    <div class=\"email-subscription-header\">\n        <div class=\"email-subscription-header-content\">\n            <h3 class=\"fl-callout-sm fl-no-margin\">Stay Up-to-Date With How the Law Affects Your Life<\/h3>\n        <\/div>\n        <div class=\"email-subscription-header-image fl-flex fl-items-end\">\n            <img decoding=\"async\"\n                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Learn about how fair housing laws inform your rental listings and more.<\/p>\n","protected":false},"author":41135,"featured_media":0,"parent":369187,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"app\/Http\/Controllers\/Templates\/ArticleWithBreadcrumbsController.php","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_autodraft_ids":[],"_cloudinary_featured_overwrite":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_is_real_time_mode":false,"_realtime_collaborators":"","footnotes":"","cf_checklist_status":["SEO Title Length","Alt Text for All Images","Category Assigned","Content Word Count","External Links"]},"categories":[2741],"tags":[],"state_laws_tags":[],"flmsa":[],"class_list":["post-369192","page","type-page","status-publish","hentry","category-realestate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/369192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/users\/41135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/comments?post=369192"}],"version-history":[{"count":3,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/369192\/revisions"}],"predecessor-version":[{"id":414012,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/369192\/revisions\/414012"}],"up":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/369187"}],"wp:attachment":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/media?parent=369192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/categories?post=369192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/tags?post=369192"},{"taxonomy":"state_laws_tags","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/state_laws_tags?post=369192"},{"taxonomy":"flmsa","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/flmsa?post=369192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}