{"id":4534,"date":"2016-04-04T10:47:33","date_gmt":"2016-04-04T15:47:33","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/business-operations\/a-marketing-chronology.html"},"modified":"2024-06-06T03:27:35","modified_gmt":"2024-06-06T08:27:35","slug":"a-marketing-chronology","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/a-marketing-chronology.html","title":{"rendered":"Marketing Your Business: 7 Important Considerations"},"content":{"rendered":"\n
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Marketing Your Business: 7 Important Considerations<\/h1>\n
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Marketing your business requires more than simply hanging your shingle. You have to gain insight into your target market, come up with a compelling company name, and protect your brand, among other considerations. Below are some of the likely stopping points you will have to make along the way to marketing a business, some decisions you will have to make, and some things you may need to consider.<\/p>\r\n

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1. What’s In A Name?<\/h2>\r\n

Thinking up a name for your company<\/a>, and its product, can be more difficult than it seems. A state-wide, nation-wide, and if appropriate international search for trade names and trademarks or service marks can often relieve a headache, and potential litigation, in the future.<\/p>\r\n