{"id":4546,"date":"2016-04-04T10:47:33","date_gmt":"2016-04-04T15:47:33","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/business-operations\/checklist-choosing-a-domain-name.html"},"modified":"2024-08-16T09:17:19","modified_gmt":"2024-08-16T14:17:19","slug":"checklist-choosing-a-domain-name","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/checklist-choosing-a-domain-name.html","title":{"rendered":"Checklist: Choosing a Domain Name"},"content":{"rendered":"\n
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Checklist: Choosing a Domain Name<\/h1>\n
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\n By Susan Buckner, J.D.<\/a> | Legally reviewed by FindLaw Staff<\/a>\n | Last updated\n
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Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n <\/div>\n \n

\n \n <\/i>\n Legally Reviewed\n <\/summary>\n\n
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This article has been written and reviewed for legal accuracy, clarity, and style by FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with our editorial standards<\/a>.<\/em><\/p>\n\n <\/div>\n <\/details>\n\n

\n \n <\/i>\n Fact-Checked\n <\/summary>\n\n
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The last updated date refers to the last time this article was reviewed by FindLaw or one of our contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please contact an attorney in your area<\/a>.<\/em><\/p>\n\n <\/div>\n <\/details>\n<\/section>\n

When establishing your online presence, you’ll need a new website. Your business plan must include a website and a domain name. Thanks to AI’s current status, website builders<\/a> can suggest a domain name for you and link your secondary pages to your landing page within the domain name.<\/p>\r\n

Whether you let the AI do the hard work or want to do it yourself, you must optimize your domain name to match your online and email marketing strategy. If your web design is a vibrant celebration of your vinyl revival music store, you need a domain name that reflects it. Not a cookie-cutter "sherryswebsite.com" domain.<\/p>\r\n

Startup small businesses want their user experience outstanding from the first click. That begins with your domain name. Potential customers know about your business before they reach your homepage based on your domain name. Different customers will come to \u201csherrysrecords.com" than to \u201crokkinrekkerds.com."<\/p>\r\n

We make business formation EASY. Click here to start your free LLC.<\/a><\/b><\/p>\r\n

Best Practices for Choosing a Domain Name<\/h2>\r\n

The following small business website checklist can help you choose a domain name for your own business. Depending on your business idea, there may be other considerations for your domain:<\/p>\r\n