{"id":4547,"date":"2016-04-04T10:47:33","date_gmt":"2016-04-04T15:47:33","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/business-operations\/checklist-establishing-a-web-site.html"},"modified":"2016-06-20T00:00:00","modified_gmt":"2016-06-20T05:00:00","slug":"checklist-establishing-a-web-site","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/checklist-establishing-a-web-site.html","title":{"rendered":"Checklist: Establishing a Website"},"content":{"rendered":"\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n    \n    <div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\">\n        <h1 class=\"fl-no-margin-top\">Checklist: Establishing a Website <\/h1>\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    <p><i>Created by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw&#8217;s team<\/a> of legal writers and editors<\/i><\/p>\n\n                | Last updated\n        <time>\n                            June 20, 2016\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n<p>Today&#8217;s information technologies are expanding at an astounding rate, with everyone going online. Establishing and maintaining a website and utilizing social media for your <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business.html\">small business<\/a> can be imperative to the future success of your business. The following guide provides basic procedural information and helpful hints for establishing a website for your business. See FindLaw&#8217;s <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/internet-and-e-commerce.html\">Internet and E-Commerce section<\/a> for related resources.<\/p>\r\n<p><b>We make business formation EASY. <a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=checklist-establishing-a-web-site-in-content\" rel=\"sponsored noopener\" data-cta=\"Biz LZ - LATL Callout\" data-cta-url=\"legalzoom.com\" target=\"_blank\">Click here to start your free LLC.<\/a><\/b><\/p>\r\n<h2>Establishing a Website Checklist<\/h2>\r\n<ul>\r\n<li><b>Choose an Internet Service Provider (ISP)<\/b><\/li>\r\n<\/ul>\r\n<p>An ISP will provide you with an Internet account. Your Internet account should include email access, the ability to access other computers, the ability to transfer files between networks, and <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/build-a-business-website.html\">server space for a website<\/a>. Your ISP will charge you a monthly fee for its services.<\/p>\r\n<ul>\r\n<li><b>Select and Register a Domain Name or Universal Resource Locator (URL)<\/b><\/li>\r\n<\/ul>\r\n<p>You should choose a <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/choosing-a-domain-name.html\">domain name<\/a> that represents your product and\/or services and is easy to remember. The <a href=\"https:\/\/www.internic.net\/\" target=\"_blank\" rel=\"noopener\">InterNIC Registration Services<\/a> through Network Solutions, Inc. administers domain names. Before you decide on a name, a full <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/how-to-search-for-trademarks.html\">trademark search<\/a> should be done. The <a href=\"http:\/\/www.uspto.gov\" target=\"_blank\" rel=\"noopener\">U.S. Patent and Trademark Office<\/a> has a free search tool for making limited searches of the federal register of trademarks. You can then search <a href=\"http:\/\/www.networksolutions.com\/\" target=\"_blank\" rel=\"noopener\">Network Solutions<\/a>, to determine whether your desired URL is available.<\/p>\r\n<ul>\r\n<li><b>Design Your Web Site<\/b><\/li>\r\n<\/ul>\r\n<p>Think about what you want to accomplish with your site. You can obtain ideas for your site by looking at the websites of your competitors. You can also use an online website-development service, such as <a href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"noopener\">Squarespace<\/a>, to make a website without having any prior training. Another option is to hire a website developer, which can be expensive but allows more control over the look and functionality of your site.<\/p>\r\n<ul>\r\n<li><b>Register Your Site With Different Search Engines<\/b><\/li>\r\n<\/ul>\r\n<p>While this guarantees no ranking of your website, it is still a valuable tool to have at your disposal. You can manually submit your site&#8217;s pages to Google, Yahoo! and Bing.<\/p>\r\n<ul>\r\n<li><b>Inform Others About Your Site<\/b><\/li>\r\n<\/ul>\r\n<p>Include your URL on your letterhead, business cards, in all <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/essential-advertising-rules-for-your-businesses.html\">advertising materials<\/a> for your company.<\/p>\r\n<ul>\r\n<li><b>Track the Visits to Your Site<\/b><\/li>\r\n<\/ul>\r\n<p>Log data software, such as <a href=\"https:\/\/www.google.com\/analytics\/#?modal_active=none\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, is available to record the number of hits your site receives. In addition, some ISPs provide access logs. You can ask visitors to your site to complete a questionnaire or to provide input as to your product or services.<\/p>\r\n<ul>\r\n<li><b>Keep Your Site Current<\/b><\/li>\r\n<\/ul>\r\n<p>No one likes outdated information. Make sure your site is updated. Simply put, your website is a key advertising tool for your business that has the potential of capturing the attention of a large number of people. Maintaining a aesthetically pleasing, and up-to-date website helps to instill a sense of trustworthiness in those who view it.<\/p>\r\n<h2>Next Steps<\/h2>\r\n<p>You have your business idea. Now you need to launch your business. A good first step is creating a website that will attract customers. Be sure to regularly update the quality of your content to reflect your vision. If you have legal questions about domain names, or any other matter, speak to a qualified <a href=\"https:\/\/lawyers.findlaw.com\/business-commercial-law\/\" target=\"_blank\" rel=\"noopener\">business and commercial law attorney<\/a> in your jurisdiction to learn more.<\/p>\r\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" 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                    <clipPath id=\"clip0_604_3418\">\n                            <rect width=\"22\" height=\"22\" fill=\"white\"><\/rect>\n                        <\/clipPath>\n                    <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"No\"\n                value=\"no\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">No<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-down\" clip-path=\"url(#clip0_604_3423)\">\n                        <path id=\"Vector\"\n                              d=\"M16 0.999995H18.67C19.236 0.989986 19.7859 1.18813 20.2154 1.55681C20.645 1.9255 20.9242 2.43905 21 3V10C20.9242 10.5609 20.645 11.0745 20.2154 11.4432C19.7859 11.8119 19.236 12.01 18.67 12H16M9.00003 14V18C9.00003 18.7956 9.3161 19.5587 9.87871 20.1213C10.4413 20.6839 11.2044 21 12 21L16 12V0.999995H4.72003C4.2377 0.994543 3.76965 1.16359 3.40212 1.47599C3.0346 1.78839 2.79235 2.22309 2.72003 2.7L1.34003 11.7C1.29652 11.9866 1.31586 12.2793 1.39669 12.5577C1.47753 12.8362 1.61793 13.0937 1.80817 13.3125C1.99842 13.5313 2.23395 13.7061 2.49846 13.8248C2.76297 13.9435 3.05012 14.0033 3.34003 14H9.00003Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <\/g>\n                    <defs>\n                        <clipPath id=\"clip0_604_3423\">\n                            <rect width=\"22\" height=\"22\" fill=\"white\"\/>\n                        <\/clipPath>\n                    <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n    <\/div>\n    <span class=\"was-this-helpful__taken-action fl-text-sm-bold\"><\/span>\n    <div class=\"was-this-helpful__feedback-container\">\n        <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n            <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n        <\/div>\n        <form class=\"was-this-helpful__feedback-form\">\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--positive\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this helpful?<\/legend>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--understandable\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                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was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--solved-problem\"\n                        >Solved my problem<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n     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