{"id":4559,"date":"2016-04-04T10:47:33","date_gmt":"2016-04-04T15:47:33","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/business-operations\/emarketing.html"},"modified":"2024-06-06T02:19:37","modified_gmt":"2024-06-06T07:19:37","slug":"emarketing","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/emarketing.html","title":{"rendered":"Email Marketing Guide for Small Business Owners"},"content":{"rendered":"\n
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Email Marketing Guide for Small Business Owners<\/h1>\n
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\n By Lisa Burden, J.D.<\/a> | Legally reviewed by Susan Mills Richmond, Esq.<\/a>\n | Last updated\n
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\n \n <\/i>\n Legally Reviewed\n <\/summary>\n\n
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The last updated date refers to the last time this article was reviewed by FindLaw or one of our contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please contact an attorney in your area<\/a>.<\/em><\/p>\n\n <\/div>\n <\/details>\n<\/section>\n

Email marketing is a valuable tool for small business owners. It’s a cost-effective way to reach customers directly. It can attract new customers, retain existing customers, and build brand recognition. Email marketing involves sending promotional or commercial messages to your target audience through the internet.<\/p>\r\n

Return on Investment (ROI)<\/h2>\r\n

Email marketing statistics show a strong return on investment (ROI). For every $1 spent on email marketing,\u00a0approximately $40.00 is made in return<\/a>. In comparison, search engine optimization (SEO) has a $22.24 ROI.\u00a0Keyword ad sales have a $17 ROI.<\/a><\/p>\r\n

Email marketing also has high engagement rates. Response rates on email marketing are generally in the 20% range, depending on the industry and format, according to\u00a0email marketing data compiled by eConsultancy<\/a>.<\/p>\r\n

Cost<\/h2>\r\n

Email marketing campaigns don’t have to be expensive. Sending a typical email costs only a few cents per message compared to traditional direct mail, which costs $1 or more per piece. Small and medium-sized companies can expect to pay anywhere from\u00a0$10 to $1,500 a month<\/a>\u00a0for email marketing.<\/p>\r\n

It’s no surprise that email is one of the most popular content distribution channels. According to\u00a0Emarsys<\/a>, 81% of small businesses rely on email marketing as their primary customer acquisition channel. Of all small businesses, 80% use it for customer retention.<\/p>\r\n

Several different types of emails are used in marketing.<\/p>\r\n