{"id":4572,"date":"2016-04-04T10:47:33","date_gmt":"2016-04-04T15:47:33","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/business-operations\/how-you-can-build-website-traffic.html"},"modified":"2024-06-06T02:18:46","modified_gmt":"2024-06-06T07:18:46","slug":"how-you-can-build-website-traffic","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/how-you-can-build-website-traffic.html","title":{"rendered":"DIY Website Traffic Ideas for Small Businesses"},"content":{"rendered":"\n
\n \n
\n

DIY Website Traffic Ideas for Small Businesses<\/h1>\n
\n
\n By Lisa Burden, J.D.<\/a> | Legally reviewed by Melissa Bender, Esq.<\/a>\n | Last updated\n
\n

Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n <\/div>\n \n

\n \n <\/i>\n Legally Reviewed\n <\/summary>\n\n
\n

This article has been written and reviewed for legal accuracy, clarity, and style by FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with our editorial standards<\/a>.<\/em><\/p>\n\n <\/div>\n <\/details>\n\n

\n \n <\/i>\n Fact-Checked\n <\/summary>\n\n
\n

The last updated date refers to the last time this article was reviewed by FindLaw or one of our contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please contact an attorney in your area<\/a>.<\/em><\/p>\n\n <\/div>\n <\/details>\n<\/section>\n

If you’ve already built your small business website<\/a>, you may think you’ve gotten past the hard part. But simply having a website is a given in today’s business environment. In fact, not <\/b>having a website will hamper your ability to find customers and establish your brand.<\/p>\r\n

Once your site is up and running, the most important question is: "How do I drive traffic to my business website?" Below are some tips on digital marketing<\/a> that you can use to build website traffic and create brand awareness.<\/p>\r\n

See FindLaw’s Internet and E-Commerce<\/a> section for related articles, including Payment Card Security: PCI Standards<\/a> and Protect Your Business From Cyber Attacks<\/a>.<\/p>\r\n

Search Engine Optimization<\/h2>\r\n

Search engine optimization (SEO) is an important digital marketing strategy. It aims to improve a website’s position in search engine results pages (SERPs) without resorting to paid marketing campaigns. Effective SEO strategy ensures that your website ranks high in the search results for the keywords or phrases relevant to your business.<\/p>\r\n

Google, Yahoo, and Bing are the top search engines. They use algorithms to match the search terms that consumers type into a search bar with the best information for the query. They rank web pages based on the relevance and quality of the content in relation to the search terms.<\/p>\r\n

For instance, if a consumer searches for \u201ccrab cakes in Baltimore," search engines will display websites and ads optimized for those keywords.<\/p>\r\n

SEO experts aim for \u201cpage one" positioning in search results. This rank is crucial because high visibility in search results can significantly increase website traffic. Showing up in the first position on a Google search garners about 33% of Google search traffic.<\/p>\r\n

Second-page results are pretty much ignored. More than 90% of people don’t click on the second page<\/a> of Google search results. Sound use of SEO concepts means that your site will be among the top results for your target keywords.<\/p>\r\n

Website traffic generated through search engine queries is called \u201corganic traffic" or \u201corganic search results."<\/p>\r\n

SEO tools can help you in your keyword research. Keyword research involves identifying the relevant words and phrases, including long-tail keywords, that your target audience uses when searching for products, services, and content.<\/p>\r\n

Long-tail keywords are phrases that are longer and more specific than the shorter keyword phrases typically searched for by users in search engines. These keywords generally consist of three or more words. You can weave the words and phrases into your content as part of your website pages and blog.<\/p>\r\n

SEO isn’t only about making sure that content includes the proper keywords. Several elements of your website, such as the meta description, images, and URL structure, should be checked to make sure they are search engine friendly.<\/p>\r\n

Content Marketing<\/h2>\r\n

One of the least expensive ways to achieve a high ranking in a Google, Yahoo, or Bing search is with high-quality content. Content marketing is 62% less expensive<\/a> than other types of advertising. It also generates three times as many leads.<\/p>\r\n

Posting great content on a regular basis is one of the most effective strategies for businesses looking to increase their online visibility without spending money on ads. Quality content is important for search engine ranking and establishing industry authority. Bloggers are at the forefront of this, producing helpful and informative content.<\/p>\r\n

You can establish yourself as a blogger and expert in your field through your blog entries. For example, if your company sells equipment and supplies for brewing beer at home, you could write about the various techniques and issues that interest homebrewers. Many bloggers choose WordPress to publish their blogs.<\/p>\r\n

Thus, content marketing can bring in new customers while also saving money on advertising expenses.<\/p>\r\n

If your budget allows, you can also create website traffic by purchasing ads. Pay-per-click (PPC) is an online advertising model where advertisers pay a fee when a user clicks on their ad. Google Ads is the name of Google’s pay-per-click platform.<\/p>\r\n

Social Media<\/h2>\r\n

Social media platforms such as TikTok, Instagram, Facebook, and X (formerly known as Twitter) can drive traffic to your website.<\/p>\r\n

For example, many companies set up a Facebook page to engage with their audience through posts about new products or services and interactive content like polls and live videos. This activity can foster customer engagement and a sense of community for your brand. It also drives interested users to the website, potentially increasing sales.<\/p>\r\n

X is good for sharing quick updates and company news. It’s also good for engaging with customers through tweets and replies. Companies can also use X to share links to their website, blog posts, or specific landing pages. This makes it easier for followers to access more detailed information with just one click.<\/p>\r\n

An integrated approach to social media marketing can significantly contribute to a company’s digital marketing success. This means that businesses should:<\/p>\r\n