{"id":4929,"date":"2016-04-04T10:47:49","date_gmt":"2016-04-04T15:47:49","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/intellectual-property\/avoiding-domain-name-trademark-infringement.html"},"modified":"2024-05-22T02:17:42","modified_gmt":"2024-05-22T07:17:42","slug":"avoiding-domain-name-trademark-infringement","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/avoiding-domain-name-trademark-infringement.html","title":{"rendered":"Avoiding Domain Name Trademark Infringement"},"content":{"rendered":"\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n    \n    <div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\">\n        <h1 class=\"fl-no-margin-top\">Avoiding Domain Name Trademark Infringement<\/h1>\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    <p><i>Created by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw&#8217;s team<\/a> of legal writers and editors<\/i><\/p>\n\n                | Last updated\n        <time>\n                            May 22, 2024\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n<p>Choosing a name for your business and a <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/domain-names-and-trademark-law.html\" adhocenable=\"false\">domain name<\/a> for your website can be difficult in and of itself. Once you&#8217;ve settled on a name, however, you still need to do one more very important thing. To ensure that your chosen name doesn&#8217;t infringe anyone else&#8217;s existing <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/trademarks.html\" adhocenable=\"false\">trademark<\/a>, you or your attorney needs to perform an exhaustive search of existing trademarks to make sure that no one has claimed your name or a similar name that might cause confusion.<\/p>\n<h2>Choosing a Domain Name that Doesn&#8217;t Infringe<\/h2>\n<p>In order to understand to choose a domain name that doesn&#8217;t infringe on another&#8217;s trademark, it&#8217;s necessary to understand the basics of how a trademark works.<\/p>\n<ul>\n<li>A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product.<\/li>\n<li>Trademarks legally conflict with each other if the use of one trademark causes confusion as to the product or service being offered, or as to the source of the products or services being offered.<\/li>\n<li>Whoever used the trademark first owns it, and any subsequent users who cause confusion as to the products or their source will be forced to stop using the mark and may have to pay the trademark owner damages.<\/li>\n<\/ul>\n<p>Thus, when choosing a domain name that doesn&#8217;t <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/protect-your-trademark-from-infringement.html\" adhocenable=\"false\">infringe<\/a> on anyone else&#8217;s trademark, you need to choose a word, phrase, symbol or design (or combination of these) that identifies your products and won&#8217;t confuse potential customers.<\/p>\n<h2>Trademark Confusion<\/h2>\n<p>Trademark confusion is a fairly simple concept, and it boils down to whether the use of a name, a domain name in this case, <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/proving-infringement-confusing-similarity.html\" adhocenable=\"false\">would confuse a customer<\/a> as to the product. For example, if you chose to create a shoe brand named Nikey, potential customers may well have thought they were buying Nikes when they bought your Nikeys. Since Nike is a registered trademark, your sale of Nikey shoes almost assuredly infringes on Nike&#8217;s trademark.<\/p>\n<h2>Trademark Protection<\/h2>\n<p>To be protected, a trademark needs to be distinctive. There are many ways to be distinctive, for example a mark may be fanciful, arbitrary in the context it is used, made up, purposely misspelled or suggestive of the underlying product. For example, it&#8217;s become popular to name websites using arbitrary, made up or purposefully misspelled words (yahoo, google, flickr).<\/p>\n<p>Trademarks do not need to be registered to gain protection, they simply need to be used. Although <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/should-you-register-your-mark.html\" adhocenable=\"false\">registration with the U.S. Patent and Trademark Office<\/a> (USPTO) is not required, it is advisable because it greatly strengthens your claim to a trademark if a dispute arises down the road.<\/p>\n<h2>Avoiding Trademark Infringement<\/h2>\n<p>Once you&#8217;ve established your domain name, perform a search on&nbsp;the <a target=\"_blank\" href=\"http:\/\/www.uspto.gov\/trademarks-application-process\/search-trademark-database\" adhocenable=\"false\" rel=\"noopener\">USPTO&#8217;s database of registered trademarks<\/a>. Don&#8217;t just search for your exact name, but search for similar sounding names, misspelled versions of your name, synonyms, etc. If you don&#8217;t find any potentially troublesome names, then search the internet at large, again using similar sounding names, misspelled versions of your name, etc. Finally, search business name registers, which can be found by entering the phrase &quot;business name register&quot; in any major search engine.<\/p>\n<p>If you do find any names that may be in conflict with your domain name, determine whether you feel that your proposed domain name, or their name, cause any potential confusion. For example, ask yourself whether:<\/p>\n<ul>\n<li>You offer similar goods and services;<\/li>\n<li>A customer could be expected to type in your domain when trying to find the other company;<\/li>\n<li>You sell your goods or services through the same or similar channels of distribution; or<\/li>\n<li>The other company&#8217;s name is well known.<\/li>\n<\/ul>\n<h2>Avoiding Trademark Infringement: Consider Legal Assistance<\/h2>\n<p>If the answer to any of these questions is yes, or if you aren&#8217;t completely sure, you may want to retain an attorney and seek professional advice. If you have unknowingly infringed on someone else&#8217;s trademark, the cost of not hiring an attorney can be significant. Call a <a href=\"https:\/\/lawyers.findlaw.com\/trademarks\/\" adhocenable=\"false\" target=\"_blank\" rel=\"noopener\">trademark law attorney<\/a> in your state.<\/p>\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g 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height=\"22\" fill=\"white\"><\/rect>\n                        <\/clipPath>\n                    <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"No\"\n                value=\"no\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">No<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-down\" clip-path=\"url(#clip0_604_3423)\">\n                        <path id=\"Vector\"\n                              d=\"M16 0.999995H18.67C19.236 0.989986 19.7859 1.18813 20.2154 1.55681C20.645 1.9255 20.9242 2.43905 21 3V10C20.9242 10.5609 20.645 11.0745 20.2154 11.4432C19.7859 11.8119 19.236 12.01 18.67 12H16M9.00003 14V18C9.00003 18.7956 9.3161 19.5587 9.87871 20.1213C10.4413 20.6839 11.2044 21 12 21L16 12V0.999995H4.72003C4.2377 0.994543 3.76965 1.16359 3.40212 1.47599C3.0346 1.78839 2.79235 2.22309 2.72003 2.7L1.34003 11.7C1.29652 11.9866 1.31586 12.2793 1.39669 12.5577C1.47753 12.8362 1.61793 13.0937 1.80817 13.3125C1.99842 13.5313 2.23395 13.7061 2.49846 13.8248C2.76297 13.9435 3.05012 14.0033 3.34003 14H9.00003Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <\/g>\n                    <defs>\n                        <clipPath id=\"clip0_604_3423\">\n                            <rect width=\"22\" height=\"22\" fill=\"white\"\/>\n                        <\/clipPath>\n                    <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n    <\/div>\n    <span class=\"was-this-helpful__taken-action fl-text-sm-bold\"><\/span>\n    <div class=\"was-this-helpful__feedback-container\">\n        <div 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