{"id":4932,"date":"2021-08-10T15:57:15","date_gmt":"2021-08-10T20:57:15","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/intellectual-property\/brand-definition.html"},"modified":"2024-05-22T02:19:07","modified_gmt":"2024-05-22T07:19:07","slug":"brand-definition","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/brand-definition.html","title":{"rendered":"What Is a Brand?"},"content":{"rendered":"\n
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What Is a Brand?<\/h1>\n
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\n By Kimberly Lekman, Esq.<\/a> | Legally reviewed by J.P. Finet, J.D.<\/a>\n | Last updated\n
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\n \n <\/i>\n Legally Reviewed\n <\/summary>\n\n
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\n \n <\/i>\n Fact-Checked\n <\/summary>\n\n
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The last updated date refers to the last time this article was reviewed by FindLaw or one of our contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please contact an attorney in your area<\/a>.<\/em><\/p>\n\n <\/div>\n <\/details>\n<\/section>\n

A brand is a marketing<\/a> term that refers to the intangible identity of a company or product. Essentially, a brand is what people think of when they hear or see a brand name. It is a marketing concept that relates to the feelings and beliefs about a product or company.<\/p>\r\n

Key Takeaways<\/p>\r\n