{"id":5067,"date":"2016-04-04T10:47:54","date_gmt":"2016-04-04T15:47:54","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/intellectual-property\/trademark-tools-and-resources.html"},"modified":"2024-05-22T21:53:16","modified_gmt":"2024-05-23T02:53:16","slug":"trademark-tools-and-resources","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/trademark-tools-and-resources.html","title":{"rendered":"Trademark Tools and Resources"},"content":{"rendered":"\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n    \n    <div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\">\n        <h1 class=\"fl-no-margin-top\">Trademark Tools and Resources<\/h1>\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw Staff<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/amber-sheppard-esq\/\">Amber Sheppard, Esq.<\/a>\n                | Last updated\n        <time>\n                            May 22, 2024\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n<p>Trademark laws protect:<\/p>\r\n<ul>\r\n<li>Symbols<\/li>\r\n<li>Names<\/li>\r\n<li>Logos<\/li>\r\n<li>Short phrases<\/li>\r\n<\/ul>\r\n<p>Trademarks allow companies to identify the source of goods and services they offer and distinguish themselves from others providing similar goods and services. So, the main goal of trademark laws is to prevent&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/the-likelihood-of-confusion-test.html\">confusion<\/a>&nbsp;among the public about the source of certain goods or services.<\/p>\r\n<p>A company that wants to get trademark protection isn&#8217;t required to follow formal procedures, such as going through federal registration with the&nbsp;<a href=\"http:\/\/www.uspto.gov\/\" target=\"_blank\" rel=\"noopener\">United States Patent and Trademark Office (USPTO)<\/a>. The company must only show that they use the mark in a business or commercial setting.<\/p>\r\n<p>There are benefits to registering with the USPTO, including the legal presumption that the registrant owns a particular mark. It also gives the registrant the ability to file a lawsuit in federal court in the event of&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/trademark-infringement-law-q-a.html\">trademark infringement<\/a>.<\/p>\r\n<p>As a startup or entrepreneur, it is common to have questions about where to begin and how to protect your company. This article will provide various trademark tools and resources to help you understand more about trademarks and the trademark registration process.<\/p>\r\n<h2>Trademark Forms<\/h2>\r\n<p>Below are various forms that relate to trademark law, from questions to consider before registering for a trademark to a checklist of documents you should collect when you want to trademark your business name.<\/p>\r\n<ul>\r\n<li><a href=\"https://www.findlaw.com/static/f/files\/rsrc\/public\/docs\/be5_g.pdf\" target=\"_blank\" rel=\"noopener\">Checklist: Documents to Collect When Trademarking Your Business Name<\/a>: A list of documents needed to register your trademark.<\/li>\r\n<li><a href=\"https://www.findlaw.com/static/f/files\/rsrc\/public\/docs\/be5_7_1.pdf\" target=\"_blank\" rel=\"noopener\">Trademark Search Questionnaire<\/a>: A questionnaire that identifies the information you must search for when choosing a brand name.<\/li>\r\n<li><a href=\"https:\/\/www.findlaw.com\/static\/f\/files\/rsrc\/public\/docs\/be15_5_1.pdf\" target=\"_blank\">Trademark Registration: Questions to Ask<\/a>: A form to help you identify and answer issues that may arise when you apply to register your trademark.<\/li>\r\n<li><a href=\"https://www.findlaw.com/static/f/files\/rsrc\/public\/docs\/be5_f.pdf\" target=\"_blank\" rel=\"noopener\">Sample Document: Filing for Transfer of Trademarked Business Name<\/a>: A sample form business owners may fill out when registering or transferring a business name.<\/li>\r\n<\/ul>\r\n<h2>Trademark Laws<\/h2>\r\n<p>Here are the laws that govern trademarks in the U.S.<\/p>\r\n<p>You can also find a link to the Madrid Protocol in this list, which applies to international trademark registration.<\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/codes.findlaw.com\/us\/title-15-commerce-and-trade\/#!tid=NA630CFB1745F4025B63A878EB7A769E7\" target=\"_blank\" rel=\"noopener\">U.S. Code, Title 15, Ch. 22, Subchapter I: The Principal Register<\/a>&nbsp;\u2014<\/li>\r\n<\/ul>\r\n<p>Statues&nbsp;relating to a trademark&#8217;s principal register.<\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/codes.findlaw.com\/us\/title-15-commerce-and-trade\/#!tid=NDCC66FF35F6C4FB686686F7DDAE3160F\" target=\"_blank\" rel=\"noopener\">U.S. Code, Title 15, Ch. 22, Subchapter II: The Supplemental Register<\/a>&nbsp;\u2014<\/li>\r\n<\/ul>\r\n<p>Statutes relating to a trademark&#8217;s supplemental register.<\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/codes.findlaw.com\/us\/title-15-commerce-and-trade\/#!tid=NB3684EE3D595464EB3D1CC8246B4DEDD\" target=\"_blank\" rel=\"noopener\">U.S. Code, Title 15, Ch. 22, Subchapter III: General Provisions<\/a>&nbsp;\u2014<\/li>\r\n<\/ul>\r\n<p>Statutes that relate to the general provisions governing trademarks.<\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/codes.findlaw.com\/us\/title-15-commerce-and-trade\/#!tid=N344310CA936F435DB0EE73ED05B7EDEE\" target=\"_blank\" rel=\"noopener\">U.S. Code, Title 15, Ch. 22, Subchapter IV: The Madrid Protocol<\/a>&nbsp;\u2014<\/li>\r\n<\/ul>\r\n<p>Statutes relating to international trademark protection applications.<\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/state-trademark-information.html\">State Trademark Information<\/a>&nbsp;\u2014<\/li>\r\n<\/ul>\r\n<p>Information about trademarks specific to each state and the District of Columbia.<\/p>\r\n<h2>U.S. Patent and Trademark Office (USPTO) Resources<\/h2>\r\n<p>As mentioned, you don&#8217;t have to register with the USPTO for trademark protection. But,&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/top-10-reasons-to-register-your-trademark.html\">registration offers certain advantages<\/a>, like national recognition and the ability to sue in federal court. The USPTO offers helpful information about trademarks.<\/p>\r\n<ul>\r\n<li><a href=\"http:\/\/www.uspto.gov\/trademark\" target=\"_blank\" rel=\"noopener\">USPTO \u2014 Trademarks<\/a>&nbsp;\u2014 The home page offers various trademark tools and links, as well as news and updates about trademarks.<\/li>\r\n<li><a href=\"http:\/\/www.uspto.gov\/learning-and-resources\/trademark-faqs#164094\" target=\"_blank\" rel=\"noopener\">Trademark FAQs<\/a>&nbsp;\u2014 This is a FAQ about various aspects of trademarks, including filing for trademark registration with the USPTO and maintaining a trademark.<\/li>\r\n<li><a href=\"https:\/\/tmsearch.uspto.gov\/bin\/gate.exe?f=tess&amp;state=4808:850881.1.1\" target=\"_blank\" rel=\"noopener\">Trademark Electronic Application System (TEAS)<\/a>&nbsp;\u2014 The USPTO online filing system for trademark applications.<\/li>\r\n<li><a href=\"https:\/\/tmsearch.uspto.gov\/bin\/gate.exe?f=tess&amp;state=4801:2gdp6u.1.1\" target=\"_blank\" rel=\"noopener\">Trademark Electronic Search System (TESS)<\/a>&nbsp;\u2014 The online U.S. trademark database allows users to search for and access information about registered trademarks.<\/li>\r\n<li><a href=\"http:\/\/www.uspto.gov\/learning-and-resources\/official-gazette\/trademark-official-gazette-tmog\" target=\"_blank\" rel=\"noopener\">Trademarks Official Gazette (TMOG)<\/a>&nbsp;\u2014 This gives information on each registered mark, as well as a list of renewed and canceled registrations. This publication also prints proposed marks for 30 days to allow an interested party to file an opposition to it.<\/li>\r\n<li><a href=\"https:\/\/www.uspto.gov\/trademarks\/trademark-trial-and-appeal-board\/ttab-assistance-center\" target=\"_blank\" rel=\"noopener\">Trademark Trial and Appeal Board (TTAB) Assistance Center<\/a>&nbsp;\u2014 The TTAB Assistance Center is open Monday &#8211; Friday, 8:30 a.m. &#8211; 5 p.m. EST via phone or email at&nbsp;<a href=\"mailto:TTABInfo@uspto.gov\" target=\"_blank\" >TTABInfo@uspto.gov<\/a>. The Center helps with various TTAB-related issues, such as filing documents in the TTAB proceeding process, filing fees, and more.<\/li>\r\n<li><a href=\"https:\/\/www.uspto.gov\/sites\/default\/files\/documents\/TM-Registration-Toolkit.pdf\" target=\"_blank\" rel=\"noopener\">Trademark Registration Toolkit<\/a>&nbsp;\u2014 This comprehensive step-by-step guide helps businesses with trademark registration.<\/li>\r\n<li><a href=\"https:\/\/www.uspto.gov\/trademarks\/apply\/initial-application-forms\" target=\"_blank\" rel=\"noopener\">Trademark Initial Application Form<\/a><\/li>\r\n<\/ul>\r\n<h3>State-Level Resources for Trademark Registration<\/h3>\r\n<p>State and local governments offer their own resources for state-level registration of trademarks or service marks. The USPTO has compiled an online list of&nbsp;<a href=\"https:\/\/www.uspto.gov\/trademarks\/basics\/state-trademark-information-links\" target=\"_blank\" rel=\"noopener\">contact information for the individual state trademark offices<\/a>.<\/p>\r\n<h2>More Trademark Organizations<\/h2>\r\n<p>The following resources will help you learn about trademarks abroad.<\/p>\r\n<ul>\r\n<li><a href=\"http:\/\/www.ic.gc.ca\/eic\/site\/cipointernet-internetopic.nsf\/eng\/h_wr00002.html\" target=\"_blank\" rel=\"noopener\">Canadian Intellectual Property Office \u2013 Trademarks<\/a>&nbsp;\u2014 This is the Canadian government site where you can learn about trademarks and apply for trademark protection in Canada.<\/li>\r\n<li><a href=\"https:\/\/www.gov.uk\/topic\/intellectual-property\/trade-marks\" target=\"_blank\" rel=\"noopener\">U.K. Intellectual Property \u2013 Trademarks<\/a>&nbsp;\u2014 This is the U.K. government site where you can learn about trademarks, apply for trademark protection, and search for a trademark.<\/li>\r\n<li><a href=\"http:\/\/www.wipo.int\/portal\/en\/\" target=\"_blank\" rel=\"noopener\">World Intellectual Property Organization (WIPO)<\/a>&nbsp;\u2014 This global organization provides information, policy, and services to protect intellectual property worldwide.<\/li>\r\n<li><a href=\"https:\/\/euipo.europa.eu\/ohimportal\/en\/\" target=\"_blank\" rel=\"noopener\">European Union Intellectual Property Office (EUIPO)<\/a>&nbsp;\u2014 This organization protects trademarks in the European Union.<\/li>\r\n<\/ul>\r\n<h2>Getting Legal Advice<\/h2>\r\n<p>Protecting the quality of your goods and services and ensuring that your brand is distinguishable from others is very important for a small business. Suppose you have questions about the trademark tools or resources provided above or more general questions about trademark rights. You should contact a local&nbsp;<a href=\"https:\/\/lawyers.findlaw.com\/trademarks\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">trademark attorney<\/a>&nbsp;for guidance.<\/p>\r\n<p>For more information and resources about this topic, visit FindLaw&#8217;s&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/trademarks.html?fli=dcta\">Trademarks<\/a>&nbsp;section.<\/p>\r\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-up\" clip-path=\"url(#clip0_604_3418)\">\n                        <path id=\"Vector\"\n                              d=\"M6 21H3C2.46957 21 1.96086 20.7893 1.58579 20.4142C1.21071 20.0391 1 19.5304 1 19V12C1 11.4696 1.21071 10.9609 1.58579 10.5858C1.96086 10.2107 2.46957 10 3 10H6M13 8V4C13 3.20435 12.6839 2.44129 12.1213 1.87868C11.5587 1.31607 10.7956 1 10 1L6 10V21H17.28C17.7623 21.0055 18.2304 20.8364 18.5979 20.524C18.9654 20.2116 19.2077 19.7769 19.28 19.3L20.66 10.3C20.7035 10.0134 20.6842 9.72068 20.6033 9.44225C20.5225 9.16382 20.3821 8.90629 20.1919 8.68751C20.0016 8.46873 19.7661 8.29393 19.5016 8.17522C19.2371 8.0565 18.9499 7.99672 18.66 8H13Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" 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class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--complicated\"\n                        >Too complicated \/ too many steps<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--dated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Out of date\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--dated\"\n                        >Out of date<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--negative-other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--negative-other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__form-buttons-container\">\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--positive at-feedback-submit fl-button secondary\"\n                    type=\"submit\"\n                >\n                    <span class=\"fl-button-content\">Submit<\/span>\n                    <i\n                        class=\"fa fa-angle-right medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--cancel fl-button primary disabled\"\n                    type=\"reset\"\n                >\n                    <span class=\"fl-button-content\">Cancel<\/span>\n                    <i\n                        class=\"fa fa-times-circle medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n            <\/div>\n        <\/form>\n    <\/div>\n    <div 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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Are you a business owner looking for resources to help with the trademark process. 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