{"id":5152,"date":"2016-04-04T10:47:57","date_gmt":"2016-04-04T15:47:57","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/creating-a-business-plan.html"},"modified":"2026-05-11T15:40:00","modified_gmt":"2026-05-11T20:40:00","slug":"creating-a-business-plan","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/creating-a-business-plan.html","title":{"rendered":"Creating a Business Plan"},"content":{"rendered":"\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">Creating a Business Plan<\/h1>\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw Staff<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/catherine-hodder-esq\/\">Catherine Hodder, Esq.<\/a>\n                | Last reviewed\n        <time>\n                            May 11, 2026\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n    <div class=\"fl-callout-text article-blockquote\">\n        <p>A business plan is a document that defines a company\u2019s goals and the specific strategies to achieve them. A comprehensive business plan includes an executive summary, market analysis, financial projections, and organizational structure. A business plan helps entrepreneurs secure financing, loans, or investors.<\/p>\n\n    <\/div>\n\n\n\n<div><p>Every successful <span data-term-id=\"54203819\">small business<\/span> needs a <span data-term-id=\"54203818\">business plan<\/span> that maps out the company\u2019s future. The <span data-term-id=\"54203818\">business plan<\/span> helps keep everyone in the organization on the same page about the <span data-term-id=\"54203819\">small business<\/span>\u2019s goals. It also serves as your company\u2019s resume and can attract investors and capital. Having a clear vision that includes your <span data-term-id=\"54203825\">pricing<\/span>, <span data-term-id=\"54203846\">mission statement<\/span>, and <span data-term-id=\"54203834\">financial projections<\/span> will help your business succeed.<\/p>\n<p>This article reviews the benefits of creating a <span data-term-id=\"54203818\">business plan<\/span> and how to get started on a <span data-term-id=\"54203818\">business plan<\/span> for your company. Other articles in this section can help you nail down the details. To learn more about starting a business in your area, consult with a local\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-commercial-law\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">business attorney<\/a>.<\/p>\n<p><b><i>Ready to form your LLC with confidence? <a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=creating-a-business-plan-in-content\" rel=\"sponsored noopener\" data-cta=\"Biz LZ - LATL Callout\" data-cta-url=\"legalzoom.com\" target=\"_blank\">Our trusted partner LegalZoom has packages starting at $0 + filing fees.<\/a><\/i><\/b><\/p>\n<h2>Why Write a <span data-term-id=\"54203818\">Business Plan<\/span>?<\/h2>\n<p><span data-term-id=\"54203819\">Small <\/span><span data-term-id=\"54203824\">business<\/span><span data-term-id=\"54203824\"> owners<\/span> feeling strapped for time may ask: \u201cDoes the law require me to write a <span data-term-id=\"54203818\">business plan<\/span>?&#8221; The short answer is: \u201cNo, it does not.&#8221;<\/p>\n<p>A <span data-term-id=\"54203818\">business plan<\/span> is not a legal document. It\u2019s a tool <span data-term-id=\"54203824\">business owners<\/span> use to increase the odds that their business will be a success.<\/p>\n<p>Prospective <span data-term-id=\"54203831\">entrepreneurs<\/span> must make many decisions about their businesses before they can open their doors to the public. Writing a <span data-term-id=\"54203818\">business plan<\/span> forces a <span data-term-id=\"54203838\">new business<\/span> to go step-by-step through difficult questions and do their own research. It requires you to think about <span data-term-id=\"54203829\">business structures<\/span>, <span data-term-id=\"54203847\">marketing strategies<\/span>, and financial forecasts. You will need this information to make good business decisions.<\/p>\n<p>Your <span data-term-id=\"54203818\">business plan<\/span> will also provide a <span data-term-id=\"54203830\">roadmap<\/span> that keeps your business on track to meet its goals. Where do you want to be in three years? In five years? It should be in your <span data-term-id=\"54203818\">business plan<\/span> with any important milestones you hope to reach.<\/p>\n<p>A <span data-term-id=\"54203818\">business plan<\/span> is essential if you are seeking investors and capital. Use your <span data-term-id=\"54203818\">business plan<\/span> to sell your business idea to potential investors. Include all the <span data-term-id=\"54203828\">market analysis<\/span> and financial information an investor needs to get excited about your business venture.<\/p>\n<h2>Types of <span data-term-id=\"54203818\">Business Plans<\/span><\/h2>\n<p>Most <span data-term-id=\"54203818\">business plans<\/span> follow a template and include the same\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/contents-of-a-written-business-plan.html\">content<\/a>. Different\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-a-business-plan-.html\">types of <span data-term-id=\"54203818\">business plans<\/span><\/a>\u00a0may require more information or may focus on some topics over others. Most <span data-term-id=\"54203838\">new businesses<\/span> will need a <span data-term-id=\"54203820\">startup<\/span> <span data-term-id=\"54203818\">business plan<\/span>.<\/p>\n<h2>How To Create a <span data-term-id=\"54203818\">Business Plan<\/span><\/h2>\n<p>The process of writing a <span data-term-id=\"54203818\">business plan<\/span> has great benefits in and of itself. It allows prospective <span data-term-id=\"54203824\">business owners<\/span> to research, gather data, and understand their customers and their product\u2019s place in the marketplace.<\/p>\n<p>Information in this section will teach you:<\/p>\n<ul>\n<li>\n<p>How to create a <span data-term-id=\"54203818\">business plan<\/span><\/p>\n<\/li>\n<li>\n<p>The audiences you need to write for<\/p>\n<\/li>\n<li>\n<p>Which kind of plan you may need, and the components of each plan<\/p>\n<\/li>\n<\/ul>\n<p>You can use a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/contents-of-a-written-business-plan.html\"><span data-term-id=\"54203832\">business plan<\/span><span data-term-id=\"54203832\"> template<\/span><\/a>\u00a0or\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-write-a-business-plan.html\">simply follow the guidance<\/a>\u00a0provided here on how to write the plan.<\/p>\n<p>Line up a reviewer to proofread your plan. You can have a business consultant or counselor at the <span data-term-id=\"54203819\">Small Business<\/span> Administration (<span data-term-id=\"54203850\">SBA<\/span>) review it for you. You want it to be perfect when you show it to potential investors. Also, take a look at the\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-start-up-checklist.html\"><span data-term-id=\"54203820\">Start-Up<\/span> Checklist\u00a0<\/a>to ensure you\u2019ve covered everything.<\/p>\n<h2>What\u2019s in a <span data-term-id=\"54203818\">Business Plan<\/span>?<\/h2>\n<p>A traditional <span data-term-id=\"54203818\">business plan<\/span> is both a marketing document and a plan for action. While different types of <span data-term-id=\"54203818\">business plans<\/span> have different goals and audiences, key elements of the plan will be the same. The article \u201c<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/contents-of-a-written-business-plan.html\">Contents of a Written <span data-term-id=\"54203818\">Business Plan<\/span><\/a>&#8221; details exactly what should be included in each section of a traditional <span data-term-id=\"54203818\">business plan<\/span>.<\/p>\n<p>A good <span data-term-id=\"54203818\">business plan<\/span> will include:<\/p>\n<ul>\n<li>\n<p>Company description, <span data-term-id=\"54203846\">mission statement<\/span>, and an overview of your business<\/p>\n<\/li>\n<li>\n<p><span data-term-id=\"54203862\">Product line<\/span> description, including new products<\/p>\n<\/li>\n<li>\n<p><span data-term-id=\"54203823\">Market research<\/span><\/p>\n<\/li>\n<li>\n<p>Competitive analysis and the value proposition offered by your product or service<\/p>\n<\/li>\n<li>\n<p>Business strategy and the things that give your company a <span data-term-id=\"54203822\">competitive advantage<\/span><\/p>\n<\/li>\n<li>\n<p>Customer research, including potential customer demographics and <span data-term-id=\"54203827\">target market<\/span><\/p>\n<\/li>\n<li>\n<p><span data-term-id=\"54203847\">Marketing strategy<\/span> and a marketing plan to drive <span data-term-id=\"54203838\">new business<\/span><\/p>\n<\/li>\n<li>\n<p>Management team information, an organizational chart of <span data-term-id=\"54203854\">team members<\/span><\/p>\n<\/li>\n<li>\n<p>Sales strategy, including product or service <span data-term-id=\"54203825\">pricing<\/span><\/p>\n<\/li>\n<li>\n<p>The <span data-term-id=\"54203857\">legal structure<\/span> of the business, intellectual property, and copyrights held<\/p>\n<\/li>\n<\/ul>\n<p>Financial plans and <span data-term-id=\"54203849\">financial statements<\/span>, such as <span data-term-id=\"54203834\">financial projections<\/span>, <span data-term-id=\"54203835\">cash flow statements<\/span>, <span data-term-id=\"54203836\">balance sheets<\/span>, income statements, a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-do-a-break-even-analysis-before-starting-your-business.html\">break-even analysis<\/a>, and anticipated profit margins<\/p>\n<p>The type of financial information you have available will depend upon where your business is in its lifecycle and the type of <span data-term-id=\"54203818\">business plan<\/span> you craft. A <span data-term-id=\"54203820\">startup<\/span> business will have projections rather than historical financial reports.<\/p>\n<p>Don\u2019t forget the\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/contents-of-a-written-business-plan.html#:~:text=and%20nondisclosure%20statement-,Executive%20Summary,-An%20executive%20summary\"><span data-term-id=\"54203821\">Executive Summary<\/span>\u00a0<\/a>section of your <span data-term-id=\"54203818\">business plan<\/span>. It\u2019s often read as a stand-alone document. So, it pays to put extra time into making this the most inspiring four pages your audience will read.<\/p>\n<h2>Effective <span data-term-id=\"54203847\">Marketing Strategy<\/span><\/h2>\n<p>While developing an effective <span data-term-id=\"54203847\">marketing strategy<\/span> isn\u2019t easy, it\u2019s an essential <span data-term-id=\"54203818\">business plan<\/span> component. It\u2019s virtually impossible to market to everyone all at once successfully. Concentrate your efforts where you think you\u2019ll have the most impact. Social media should be included in your strategy.<\/p>\n<h2><span data-term-id=\"54203834\">Financial Projections<\/span><\/h2>\n<p>The most important audiences for your <span data-term-id=\"54203818\">business plan<\/span> will focus on the <span data-term-id=\"54203834\">financial projections<\/span> and financial summaries provided in the plan. As a <span data-term-id=\"54203824\">business owner<\/span>, <span data-term-id=\"54203834\">financial projections<\/span> will help guide your business\u2019s development. For <span data-term-id=\"54203833\">lenders<\/span> and investors, these documents tell them if your plan is realistic and if you are a good bet for their business loan or investment dollar.<\/p>\n<p>A breakeven analysis is one of the key documents you need to include in a <span data-term-id=\"54203818\">business plan<\/span>. What level of sales will make the company a profit? A breakeven analysis answers that question. It identifies when your business will be able to cover all of its expenses and begin to make a profit.<\/p>\n<p>It\u2019s also important to\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-finances\/start-up-costs-overview.html\">identify your <span data-term-id=\"54203858\">startup<\/span><span data-term-id=\"54203858\"> costs<\/span><\/a>. This will help you determine the sales revenue needed to pay ongoing business expenses.<\/p>\n<h2>Talk to a Lawyer When Writing a <span data-term-id=\"54203818\">Business Plan<\/span><\/h2>\n<p>A lawyer can help in many business scenarios. While you can certainly write a <span data-term-id=\"54203818\">business plan<\/span> on your own, an experienced business <span data-term-id=\"54203820\">start-up<\/span> lawyer can tell you how to avoid issues you may not consider. Before you visit, complete the\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/confidential-business-start-up-information-questionnaire.html\">Confidential Business <span data-term-id=\"54203820\">Start-Up<\/span> Information Questionnaire<\/a>. Take it with you so you are prepared to talk.<\/p>\n<p>Contact a\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-commercial-law\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">business and commercial law attorney<\/a>\u00a0in your state to make sure your target audience will understand your <span data-term-id=\"54203818\">business plan<\/span>.<\/p><\/div>\n\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i 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