{"id":5175,"date":"2016-04-04T10:47:57","date_gmt":"2016-04-04T15:47:57","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/equity-investors-your-business.html"},"modified":"2026-06-04T12:27:00","modified_gmt":"2026-06-04T17:27:00","slug":"equity-investors-your-business","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/equity-investors-your-business.html","title":{"rendered":"Equity Investors and Your Small Business"},"content":{"rendered":"\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">Equity Investors and Your Small Business<\/h1>\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/amber-sheppard-esq\/\">Amber Sheppard, Esq.<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/catherine-hodder-esq\/\">Catherine Hodder, Esq.<\/a>\n                | Last updated\n        <time>\n                            June 04, 2026\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n    <div class=\"fl-callout-text article-blockquote\">\n        <p>An equity investor is a private individual or venture capital firm that buys an ownership stake in a startup business. The investor provides capital in exchange for a share of future profits.<\/p>\n\n    <\/div>\n\n\n\n<div><p>Some small <span data-term-id=\"54202138\">startup<\/span> businesses decide that traditional business financing, like a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/sources-of-small-business-financing.html\">loan from a financial institution<\/a>, isn\u2019t viable. This is where equity and <span data-term-id=\"54202158\">angel investing<\/span> help. An\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-finances\/equity-investments-vs-loans.html\">equity investor<\/a>\u00a0buys a part of your business and, for better or worse, is a part owner in your enterprise with an ownership stake.<\/p>\n<p>This FindLaw article describes the advantages and risks of bringing an equity investor to your <span data-term-id=\"54202138\">startup<\/span>. Do your <span data-term-id=\"54202155\">due diligence<\/span> before bringing on an equity investor.<\/p>\n<p><i><b>We make business formation EASY.\u00a0<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=equity-investors-your-business-in-content\" rel=\"sponsored noopener\" data-cta=\"Biz LZ - LATL Callout\" data-cta-url=\"legalzoom.com\" target=\"_blank\">Click here to start your free LLC<\/a>.<\/b><\/i><\/p>\n<h2>Reasons to Use Equity Financing<\/h2>\n<p>Equity financing is best when the <span data-term-id=\"54202142\">entrepreneur<\/span> may not qualify for a\u00a0<a href=\"https:\/\/www.sba.gov\/partners\/lenders\/7a-loan-program\/types-7a-loans\" target=\"_blank\" rel=\"noopener\"><span data-term-id=\"54202181\">U.S. <\/span><span data-term-id=\"54202146\">Small Business<\/span><span data-term-id=\"54202181\"> Administration<\/span> (<span data-term-id=\"54202147\">SBA<\/span>) <span data-term-id=\"54202171\">small business<\/span><span data-term-id=\"54202171\"> loan<\/span><\/a>. For example, the owner of the new group may not be able to secure debt financing due to a poor personal or business credit score.<\/p>\n<p>Sometimes, <span data-term-id=\"54202148\">lenders<\/span> for bank loans reject their applications for risky ventures. An example is a federally insured banking institution refusing to finance a\u00a0<a href=\"https:\/\/www.findlaw.com\/cannabis-law\/starting-a-cannabis-business.html\">cannabis business<\/a>. The bank does not want to risk losing its accreditation for loaning a <span data-term-id=\"54202159\">small <\/span><span data-term-id=\"54202141\">business<\/span><span data-term-id=\"54202159\"> owner<\/span> funds on a federally illegal business.<\/p>\n<p>Private investors get intrigued by risky businesses with the potential for a high return on investment (ROI). This is where equity investors and <span data-term-id=\"54202150\">venture capital firms<\/span> can help <span data-term-id=\"54202139\">small business<\/span> borrowers.<\/p>\n<h2>Types of Equity Investors<\/h2>\n<p>There are different types of equity investors:<\/p>\n<ul>\n<li>\n<p><strong><span data-term-id=\"54202144\">Venture capitalists<\/span><\/strong> can be individual people or\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/venture-capital-faq.html\"><span data-term-id=\"54202150\">venture capital firms<\/span><\/a>.<\/p>\n<\/li>\n<li>\n<p><strong><span data-term-id=\"54202145\">Angel investors<\/span> <\/strong>are individuals who invest in <span data-term-id=\"54202138\">startups<\/span> and provide knowledge, connections, and cash.<\/p>\n<\/li>\n<li>\n<p><strong>Individual private investors<\/strong> can be a <span data-term-id=\"54202141\">business owner<\/span>\u2019s family, friends, or peers.<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/crowdfunding-and-the-jobs-act.html\"><strong>Regulation <span data-term-id=\"54202140\">Crowdfunding<\/span><\/strong><\/a> allows founders to issue unregistered public offerings to investors.<\/p>\n<p>Each type of equity investor has unique benefits and drawbacks.<\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.findlaw.com\/legalblogs\/small-business\/financing-your-business-what-is-crowdfunding\/\"><strong><span data-term-id=\"54202140\">Crowdfunding<\/span><\/strong><\/a> through <span data-term-id=\"54202154\">Kickstarter<\/span> or GoFundMe, where people donate small amounts of money to the company in exchange for a small item or name on a website, is not an equity investor.<\/p>\n<p>All these investment types are forms of equity investing. Bank loans and credit cards are debt financing.<\/p>\n<h2>Pros and Cons of Different Types of Equity Investors<\/h2>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 33.3333%;\">Investor Type<\/td>\n<td style=\"width: 33.3333%;\">Benefits<\/td>\n<td style=\"width: 33.3333%;\">Drawbacks<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong><span data-term-id=\"54202144\">Venture Capitalists<\/span><\/strong><\/td>\n<td style=\"width: 33.3333%;\">They provide large sums of cash in exchange for large shareholder holdings and help with IPOs.<\/td>\n<td style=\"width: 33.3333%;\">\n<p>They require significant equity and often board seats which shifts control and ownership from the founder.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong><span data-term-id=\"54202145\">Angel Investors<\/span><\/strong><\/td>\n<td style=\"width: 33.3333%;\">They may come in at the early stage (before VCs) and may be more willing to take risk.<\/td>\n<td style=\"width: 33.3333%;\">They provide less capital than VCs and may not have as much expertise.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>Individual Private Investors<\/strong><\/td>\n<td style=\"width: 33.3333%;\">Easiest way to get funding and less formal oversight into business operations.<\/td>\n<td style=\"width: 33.3333%;\">Mixing family and money can create tensions and damage relationships.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.3333%;\"><strong>Regulation <span data-term-id=\"54202140\">Crowdfunding<\/span><\/strong><\/td>\n<td style=\"width: 33.3333%;\">Allows <span data-term-id=\"54202138\">startups<\/span> to raise securities-based funding from the general public online.<\/td>\n<td style=\"width: 33.3333%;\">Has strict limits of who may invest and obligations for compliance.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span data-term-id=\"54202140\">Crowdfunding<\/span> is a donor or rewards based model, such as <span data-term-id=\"54202154\">Kickstarter<\/span> or GoFundMe. Donors are not equity investors. Founders can raise capital without giving up equity or board control. However, campaigns take a lot of time and effort, and delays or failures may result in public backlash.<\/p>\n<p>All these investment types are forms of equity investing. Bank loans and <span data-term-id=\"54202168\">credit cards<\/span> are debt financing.<\/p>\n<h2>Create a <span data-term-id=\"54202143\">Business Plan<\/span> for an Equity Investor<\/h2>\n<p>A\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-plan-overview.html\"><span data-term-id=\"54202143\">business plan<\/span><\/a>\u00a0is necessary. When pitching your <span data-term-id=\"54202180\">business idea<\/span> to <span data-term-id=\"54202151\">potential investors<\/span> such as <span data-term-id=\"54202144\">venture capitalists<\/span> or <span data-term-id=\"54202145\">angel investors<\/span> your should focus on your <span data-term-id=\"54202161\">financial projections<\/span>. Equity investors have unique expectations that need to be in your <span data-term-id=\"54202143\">business plan<\/span>.<\/p>\n<p>An equity investor risks losing their entire investment in your company. If the\u00a0<a href=\"https:\/\/practice.findlaw.com\/financing-a-law-firm\/top-reasons-for-small-business-failure.html\" target=\"_blank\" rel=\"noopener\">business fails<\/a>, the equity investor knows there is little chance of getting their money back.<\/p>\n<p>Include the following in your <span data-term-id=\"54202143\">business plan<\/span> to attract equity investors:<\/p>\n<ul>\n<li>\n<p>Offer a high percentage of company profits or other benefits to make up for the high chance of loss<\/p>\n<\/li>\n<li>\n<p>Cap C-Suite or management salaries to ensure higher profits and quicker repayment of their investment<\/p>\n<\/li>\n<li>\n<p>Explain your track record of creating, managing, and selling companies<\/p>\n<\/li>\n<li>\n<p>Detail your track record of working in the industry of your proposed <span data-term-id=\"54202180\">business idea<\/span><\/p>\n<\/li>\n<li>\n<p>Projected timeline for the investors\u2019 return on investment (ROI)<\/p>\n<\/li>\n<li>\n<p>The investors\u2019 rate of return through profits or distributions<\/p>\n<\/li>\n<\/ul>\n<p>Although equity investors usually demand significant business profits, there\u2019s always room to negotiate. Determine your limits and boundaries ahead of time. How much of your business are you willing to give away to investors?<\/p>\n<h2>Equity Investors Have Substantial Rights<\/h2>\n<p>A contentious area between <span data-term-id=\"54202141\">business owners<\/span> and equity investors is how much control equity investors have in the company. Equity investors often exercise their rights, including voting the company\u2019s founder out.<\/p>\n<p>Rights that equity investors can have include:<\/p>\n<ul>\n<li>\n<p>The right to vote to elect a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/corporate-structure-directors-to-shareholders.html\">board of directors<\/a><\/p>\n<\/li>\n<li>\n<p>The right to vote on all major business decisions<\/p>\n<\/li>\n<li>\n<p>The right to know about all significant business decisions<\/p>\n<\/li>\n<li>\n<p>The right to sue you or the company if they feel their rights aren\u2019t respected<\/p>\n<\/li>\n<\/ul>\n<p>Giving an equity investor substantial rights to your company is not always negative. Often, equity investors have years of experience. Besides their monetary equity investment, they can become a source of advice and information for your <span data-term-id=\"54202138\">startup<\/span>.<\/p>\n<h2>Structuring Your Business For Equity Investors<\/h2>\n<p>There are several ways to\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/business-structures-which-one-is-best-for-your-business.html\">structure your business<\/a>\u00a0along with your equity partners.<\/p>\n<ul>\n<li>\n<p><strong>General partners.\u00a0<\/strong>If you find equity investors for your company and don\u2019t specify a change in business structure, your business is now a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/the-small-business-partnership-general-and-limited-partnerships.html\">general <span data-term-id=\"54202162\">partnership<\/span><\/a>. General partners have much control but are also personally liable for business debts and liabilities. Due to this, equity investors tend to avoid general <span data-term-id=\"54202162\">partnerships<\/span>.<\/p>\n<\/li>\n<li>\n<p><strong>Limited partners.<\/strong>\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/the-small-business-partnership-general-and-limited-partnerships.html\">Limited <span data-term-id=\"54202162\">partnerships<\/span><\/a>\u00a0have limited personal liability for the debts and liability incurred by your business. A limited <span data-term-id=\"54202162\">partnership<\/span> must have a general partner. Most equity investors choose the <span data-term-id=\"54202138\">startup<\/span> founder as that general partner, making that person personally liable for the debts and liability. The equity investors would not be liable. Seriously consider the hazards this represents before agreeing to any such relationship.<\/p>\n<\/li>\n<li>\n<p><strong>Corporations.\u00a0<\/strong><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-a-corporation-.html\">Corporations<\/a>\u00a0have shareholders. Shareholders who don\u2019t handle operations are generally immune from personal liability. Having you run your business may be preferable. Offer equity investors the chance to be major stockholders in the corporation. Corporations are harder to set up, subject to more laws, and involve more paperwork.<\/p>\n<\/li>\n<li>\n<p><strong>Limited liability companies.<\/strong>\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/llcs.html\">LLCs<\/a>\u00a0combine a corporation\u2019s limited liability with a <span data-term-id=\"54202162\">partnership<\/span>\u2019s tax advantages. LLCs are easier to set up and maintain than the others.<\/p>\n<\/li>\n<\/ul>\n<p>Take the time to figure out which business entity works best for you. Whatever structure you choose, finalize your agreement with the equity investor in writing.<\/p>\n<h2>Equity Investors and Securities<\/h2>\n<p>Stock from a corporation, <span data-term-id=\"54202162\">partnership<\/span> interests, and <a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=equity-investors-your-business%20wct250924184900ul30b&amp;auto-aff-llc\" target=\"_blank\" rel=\"noopener\">LLC<\/a> membership are &#8220;securities&#8221; by law. A host of\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-finances\/securities.html\">securities laws<\/a>, state and federal, regulate the sale and exchange of securities. No matter what kind of business organization you set up, become familiar with the securities laws that apply to you.<\/p>\n<p>Find out whether you are exempt from most securities requirements. <span data-term-id=\"54202139\">Small businesses<\/span> of a certain size can offer equity investors an interest in the business without having to fill out and file complicated paperwork. But, if you are not exempt, complying with securities laws can cost a significant amount of money. So, make sure it\u2019s worthwhile to bring in equity investors if you aren\u2019t exempt.<\/p>\n<p>The other major component of securities laws governs what you must\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-finances\/disclosure-and-the-internet-checklist.html\">disclose about your business<\/a>\u00a0and to whom. If you are unsure, contact a\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/securities-law\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">securities attorney<\/a>\u00a0and always err on the side of caution by disclosing items you may be uncertain about.<\/p>\n<h2>Hiring an Attorney to Help Your <span data-term-id=\"54202139\">Small Business<\/span> with Equity Investors<\/h2>\n<p>Understand your legal rights and obligations when negotiating with equity investors. Contact an experienced\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-commercial-law\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">business law attorney<\/a>\u00a0to help you understand what to expect when entering a formal business relationship.<\/p>\n<p>\u00a0<\/p><\/div>\n\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" 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was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--solved-problem\"\n                        >Solved my problem<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n     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