{"id":5275,"date":"2024-09-17T14:40:23","date_gmt":"2024-09-17T19:40:23","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/how-to-get-a-dba-in-wisconsin-in-four-steps.html"},"modified":"2025-05-07T11:54:00","modified_gmt":"2025-05-07T16:54:00","slug":"how-to-get-a-dba-in-wisconsin-in-four-steps","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-get-a-dba-in-wisconsin-in-four-steps.html","title":{"rendered":"How To Get a DBA in Wisconsin in Four Steps"},"content":{"rendered":"\n<section data-testid=\"fl-simple-hero\"  class=\"fl-simple-hero\">\n    <div class=\"fl-simple-hero-container fl-container fl-flex fl-items-center\">\n                    <img decoding=\"async\" class=\"fl-simple-hero-image\" src=\"https://www.findlaw.com/static/c/images\/images\/w_1200,c_limit,dpr_auto\/f_auto,q_auto:eco\/v1746653990\/ability-law\/wp-prod\/voting-states-maps-Wisconsin_13599f841\/voting-states-maps-Wisconsin_13599f841.png?_i=AA\" alt=\"\" data-testid=\"fl-simple-hero-image\">\n                <div class=\"fl-simple-hero-title\" data-testid=\"fl-simple-hero-title\">How To Get a DBA in Wisconsin in Four Steps<\/div>\n            <\/div>\n<\/section>\n    <div class=\"fl-container\">\n        <div class=\"updated-breadcrumb-list\">\n            <ol>\n                        <li>\n                <a href=\"https:\/\/www.findlaw.com\">FindLaw <\/a>\n                <span class=\"breadcrumb-separator\" aria-hidden=\"true\">\/<\/span>\n            <\/li>\n                                <li aria-current=\"page\">How To Get a DBA in Wisconsin in Four Steps<\/li>\n            <\/ol>\n\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">How To Get a DBA in Wisconsin in Four Steps<\/h1>\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/kathy-burns\/\">Kathy Burns<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/catherine-hodder-esq\/\">Catherine Hodder, Esq.<\/a>\n                | Last updated\n        <time>\n                            May 07, 2025\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n    <div class=\"fl-callout-text article-blockquote\">\n        <p><span style=\"font-weight: 400;\">To register a DBA (<\/span><span style=\"font-weight: 400;\">Doing Business As<\/span><span style=\"font-weight: 400;\">), or <\/span><span style=\"font-weight: 400;\">trade name<\/span><span style=\"font-weight: 400;\"> in <\/span><span style=\"font-weight: 400;\">Wisconsin<\/span><span style=\"font-weight: 400;\">, you must choose an available name, file a <\/span><span style=\"font-weight: 400;\">Trade Name<\/span><span style=\"font-weight: 400;\"> Registration form with the <\/span><span style=\"font-weight: 400;\">Wisconsin Department of Financial Institutions<\/span><span style=\"font-weight: 400;\"> (DFI), and pay a <\/span><span style=\"font-weight: 400;\">filing fee<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n    <\/div>\n\n\n\n<p><b><i><a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115292\/26746?subId1=how-to-file-a-dba-in-wisconsin-in-content\" target=\"_blank\" rel=\"noopener\">Register your DBA with confidence<\/a>\u202fthrough our trusted partner LegalZoom.<\/i><\/b><\/p>\n\n\n<div class=\"tableOfContent\">\n    <div class=\"table-of-contents\">\n        <span role=\"heading\" aria-level=\"2\" class=\"table-of-contents__title\">Table of Contents<\/span>\n                <ul class=\"table-of-contents__list\">\n                        <li><a href=\"#Do\" title=\"Do I Need a Trade Name in Wisconsin?\">Do I Need a Trade Name in Wisconsin?<\/a><\/li>\n                        <li><a href=\"#Steps\" title=\"4 Steps To Get a Trade Name (DBA) in Wisconsin\">4 Steps To Get a Trade Name (DBA) in Wisconsin<\/a><\/li>\n                        <li><a href=\"#Using\" title=\"Using and Managing Your Wisconsin DBA Name\">Using and Managing Your Wisconsin DBA Name<\/a><\/li>\n                        <li><a href=\"#FAQ\" title=\"FAQs About New DBAs in the State of Wisconsin\">FAQs About New DBAs in the State of Wisconsin<\/a><\/li>\n                        <li><a href=\"#summary\" title=\"Summary\">Summary<\/a><\/li>\n                        <li><a href=\"#Final\" title=\"Legal Considerations for Your Wisconsin DBA\">Legal Considerations for Your Wisconsin DBA<\/a><\/li>\n                    <\/ul>\n            <\/div>\n<\/div>\n\n\n<p>In Wisconsin, registering a trade name or fictitious name allows businesses to operate under a different name from their legal entity name. In other states, this is commonly referred to as a \u201cdoing business as\u201d (DBA) name.\u00a0<\/p>\n<p>By understanding what is required to get a trade name in Wisconsin, you can ensure your company is fully complying with all state regulations. In this article, we&#8217;ll guide you through the steps needed to register your DBA.<\/p>\n<h2><b><a id=\"Do\"><\/a>Do I Need a Trade Name in Wisconsin?<\/b><\/h2>\n<p>While it is not mandatory to register a trade name in Wisconsin to use it, registering it gives your business a better claim on the name. This applies to sole proprietorships, partnerships, corporations, LLCs, and other business entities.<\/p>\n<p>Filing a DBA allows your business to legally operate under a different name, open bank accounts, write contracts, and conduct other business activities using that name.<\/p>\n<p>There are many reasons to use a trade name, including:<\/p>\n<ul>\n<li>\n<p>Branding<\/p>\n<\/li>\n<li>\n<p>Marketing<\/p>\n<\/li>\n<li>\n<p>Privacy<\/p>\n<\/li>\n<li>\n<p>Distinguishing different lines of business<\/p>\n<\/li>\n<li>\n<p>Building credibility with customers<\/p>\n<\/li>\n<\/ul>\n<h3><b>Advantages of Registering a Trade Name in Wisconsin<\/b><\/h3>\n<ul>\n<li>\n<p><b>Brand Identity:<\/b> A DBA name allows you to build a distinctive brand that engages your intended audience, even if your legal company name is different. DBAs are particularly useful for businesses that operate multiple lines of products or services under one entity.<\/p>\n<\/li>\n<li>\n<p><b>Legal Protection:<\/b> Having a registered trade name can protect your business by preventing other entities from using the same name or a similar one, to conduct business in Wisconsin.<\/p>\n<\/li>\n<li>\n<p><b>Marketing Flexibility:<\/b> Using a trade name can simplify your marketing and advertising efforts because it allows you to establish a memorable brand that is relevant to your market.<\/p>\n<\/li>\n<li>\n<p><b>Customer Trust:<\/b> Registering a trade name can help improve trust with your customers because it creates a more professional and established image for your business.<\/p>\n<\/li>\n<\/ul>\n<h3><b>Disadvantages of DBA Registration<\/b><\/h3>\n<ul>\n<li>\n<p><b>Registration and Maintenance Costs:<\/b> While registering a trade name is relatively affordable, there are minor registration and renewal fees.<\/p>\n<\/li>\n<li>\n<p><b>No Exclusive Rights:<\/b> Registering a trade name is not the same as registering a trademark. A Wisconsin DBA does not give you exclusive rights to that name nationwide. Others outside Wisconsin may use the same or a similar name without infringing on your rights.<\/p>\n<\/li>\n<li>\n<p><b>Compliance Obligations:<\/b> Once registered, you must maintain your trade name, including any renewals or updates, to stay compliant with state regulations. Although in Wisconsin the cost for a trade name is low and lasts for 10 years.<\/p>\n<\/li>\n<\/ul>\n<h3><b>Penalties for Not Registering a Trade Name<\/b><\/h3>\n<p>Under <a href=\"https:\/\/codes.findlaw.com\/wi\/trade-regulations-ch-125-to-139\/wi-st-134-17\/\" target=\"_blank\" rel=\"noopener\">Wis. Stat. \u00a7134.17<\/a>, a business may not try to obtain credit using a corporate name if it is not incorporated. If you&#8217;re required to register a DBA trade name in Wisconsin and you don&#8217;t, it can cause legal problems. You may also be violating state laws if you conduct business using a trade name that you haven&#8217;t officially registered. These types of violations can lead to penalties such as fines and contract invalidation if there if proof of intent to defraud. In other words, if you&#8217;ve signed contracts under an invalid trade name, your company would not be able to enforce them.<\/p>\n<p>Additionally, operating without a registered trade name may expose you to lawsuits from other businesses with similar names, as your business won\u2019t have the legal protections afforded by registration.<\/p>\n\n\n<div class=\"fl-legal-zoom-cta fl-flex fl-items-center\">\n    <div class=\"fl-legal-zoom-cta-icons fl-flex fl-flex-column\">\n        <img decoding=\"async\"\n            src=\"https://www.findlaw.com/static/c/images\/images\/w_1200,c_limit,dpr_auto\/f_auto,q_auto:eco\/v1745900043\/ability-law\/wp-prod\/general-components-legal-zoom-legal_zoom_129163c1e\/general-components-legal-zoom-legal_zoom_129163c1e.png?_i=AA\"\n            alt=\"\"\n            loading=\"lazy\"\n            class=\"fl-legal-zoom-cta-icon-main\"\n        \/>\n        <img decoding=\"async\"\n            src=\"https://www.findlaw.com/static/c/images\/images\/w_1200,c_limit,dpr_auto\/f_auto,q_auto:eco\/v1745857465\/ability-law\/wp-prod\/general-components-legal-zoom-legal_zoom_text_1294fc38a\/general-components-legal-zoom-legal_zoom_text_1294fc38a.png?_i=AA\"\n            alt=\"\"\n            loading=\"lazy\"\n            class=\"fl-legal-zoom-cta-icon-bottom\"\n        \/>\n    <\/div>\n    <div class=\"fl-legal-zoom-cta-text\">\n        <div class=\"fl-legal-zoom-cta-subtitle\"><p>Meet FindLaw&#8217;s <b>trusted partner LegalZoom<\/b>, an industry leader in online business formations<\/p>\n<\/div>\n        <div class=\"fl-legal-zoom-cta-content fl-flex fl-items-center\">\n            <div>\n                <h2 class=\"fl-title-H2 fl-legal-zoom-cta-title\">Let&#8217;s file your DBA!<\/h2>\n                <div class=\"fl-legal-zoom-cta-description\"><p>Join the millions who launched their businesses with LegalZoom. <b>DBA registration starts at $99 + filing fees.<\/b><\/p>\n<\/div>\n            <\/div>\n            <a class=\"fl-button fl-link-button primary fl-legal-zoom-cta-button diy-biz-affiliate\" data-cta-url=\"legalzoom.com\" data-cta=\"Biz LZ - StateLaws Banner\" aria-disabled=\"false\" rel=\"sponsored noopener\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115292\/26746?subId1=how-to-file-a-dba-in-wisconsin-mcta\" target=\"_blank\">\n                <span class=\"fl-button-content\">Get Started<\/span>\n                <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h2><b><a id=\"Steps\"><\/a>4 Steps To Get a Trade Name (DBA) in Wisconsin<\/b><\/h2>\n\n\n<div class=\"general-step-component\">\n    <div class=\"steps-container\">\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            1\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Choose Your Trade Name<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Before registering a new DBA, you need to pick a trade name that is unique and distinct from existing business names in Wisconsin. The name should not be misleading, and it cannot contain terms that imply it is a government entity. To check if your desired fictitious name is available, you can use the Wisconsin Department of Financial Institutions (DFI) <a href=\"https:\/\/apps.dfi.wi.gov\/apps\/corpSearch\/Search.aspx\" target=\"_blank\" rel=\"noopener\">online business name search tool<\/a>.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            2\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">File a Registration Form with the Wisconsin Department of Financial Institutions<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Once you\u2019ve chosen an available name, you need to file a trade name registration form with the Wisconsin Department of Financial Institutions (DFI). You can do this online or by mail. The form requires basic information about your business, including your legal business name, address, and the trade name you wish to register.<\/p>\n<p>You can file your DBA with the Wisconsin Department of Financial Institutions either online or in person. You do not file with the Secretary of State, which is typical in other states.<\/p>\n<p>To file online, you must create an account with the<a href=\"https:\/\/onestop.wi.gov\/\" target=\"_blank\" rel=\"noopener\"> online services portal<\/a>.<\/p>\n<p>If filing in person, the physical address is:<\/p>\n<p>Wisconsin Department of Financial Institutions<\/p>\n<p>Division of Corporate and Consumer Services<\/p>\n<p>4822 Madison Yards Way, North Tower<\/p>\n<p>Madison, WI 53705<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            3\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Pay the Registration Fee<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Along with your registration form, you must pay a filing fee. As of the most recent update, the fee for registering a trade name in Wisconsin is $15. Fees are subject to change, so it\u2019s a good idea to verify the current amount on the DFI website before filing.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            4\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Wait for Confirmation<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>After submitting your form and payment, you will receive confirmation from the Wisconsin Department of Financial Institutions. This confirmation verifies that your trade name has been successfully registered, granting you the legal right to conduct business under that name.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2><b><a id=\"Using\"><\/a>Using and Managing Your Wisconsin DBA Name<\/b><\/h2>\n<p>Now that you\u2019ve successfully registered your trade name in Wisconsin, it\u2019s important to understand how to use and manage it properly.<\/p>\n<h3><b>Use Your Trade Name in Business<\/b><\/h3>\n<p>After completing your DBA registration, you can start using the new name in everyday business transactions. You can use it on your business bank account, for example, in your marketing materials, and in other activities. To prevent potential legal complications, make sure you always use the registered trade name in the exact format it was registered.<\/p>\n<h3><b>Keep Your Trade Name Valid<\/b><\/h3>\n<p>The DBA registration in Wisconsin is valid for ten years, after which you need to renew it. The renewal process and fee are similar to the initial registration. You should also keep your business information up to date with the Wisconsin DFI to avoid any compliance issues.<\/p>\n<h3><b>Update or Cancel Your Trade Name if Needed<\/b><\/h3>\n<p>If you need to make amendments or cancel your Wisconsin DBA, you can do so by filing the appropriate forms with the Wisconsin Department of Financial Institutions. There may be a small fee associated with these changes.<\/p>\n<h3>Additional Considerations<\/h3>\n<p><b>Local Requirements:<\/b> Some Wisconsin cities or counties may have additional requirements before your business can use its trade name. Be sure to check with your local government offices to ensure you comply with all local regulations.<\/p>\n<p><b>Federal Employer Identification Number (EIN):<\/b> An EIN is a special number the IRS assigns to your business for tax identification purposes. Whether you need an EIN depends mainly on your business structure:<\/p>\n<ul>\n<li>\n<p><b>Sole Proprietorship:<\/b> If you don\u2019t have employees, you may not need an EIN and can use your Social Security Number instead. However, if you hire employees, or if you file excise or pension plan tax returns, you will need an EIN.<\/p>\n<\/li>\n<li>\n<p><b>Partnerships:<\/b> General partnerships involving more than one person are required to have an EIN and file an annual information return with the IRS.<\/p>\n<\/li>\n<li>\n<p><b>Corporations and LLCs:<\/b> Both corporations and limited liability companies (LLCs) need an EIN, regardless of whether they have employees. The EIN is used to report taxes, file returns, and manage employee payroll if applicable.<\/p>\n<\/li>\n<\/ul>\n<p>If your Wisconsin business needs an EIN, you can get one digitally through the federal IRS website. The process is simple and can be completed online in just a few minutes. Having an EIN is important not only for tax purposes but also for opening business bank accounts and applying for business licenses.<\/p>\n\n\n\n<h2><b><a id=\"FAQ\"><\/a>FAQs About New DBAs in the State of Wisconsin<\/b><\/h2>\n\n\n\n<section class=\"fl-faq\">\n    <div\n            class=\"fl-accordion fl-faq-container fl-container\"\n            id=\"faq\"\n            data-testid=\"fl-accordion\"\n    >\n        <div class=\"fl-faq-heading-row fl-flex\">\n            <ul\n                    class=\"fl-faq-buttons fl-flex fl-flex-row fl-items-center fl-no-spacing\"\n                    aria-label=\"View all Frequently Asked Questions\"\n            >\n                <li class=\"fl-faq-buttons-item\">\n                    <button\n                            id=\"button-show-faq\"\n                            data-testid=\"button-show-faq\"\n                            class=\"fl-accordion-filter-button fl-accordion-filter-button-show\"\n                            type=\"button\"\n                            data-focus-other-button=\"true\"\n                            aria-current=\"true\"\n                            aria-disabled=\"true\"\n                            disabled=\"\"\n                    >\n                        Show All\n                    <\/button>\n                <\/li>\n                <li><span aria-hidden=\"true\">|<\/span><\/li>\n                <li class=\"fl-faq-buttons-item\">\n                    <button\n                            id=\"button-hide-faq\"\n                            data-testid=\"button-hide-faq\"\n                            class=\"fl-accordion-filter-button fl-accordion-filter-button-hide\"\n                            type=\"button\"\n                            data-focus-other-button=\"true\"\n                            aria-current=\"true\"\n                            aria-disabled=\"true\"\n                            disabled=\"\"\n                    >\n                        Hide All\n                    <\/button>\n                <\/li>\n            <\/ul>\n        <\/div>\n        <div class=\"fl-faq-questions\">\n            <h3\n                    class=\"fl-faq-title fl-no-margin\"\n                    data-testid=\"fl-faq-title\"\n            >\n                Frequently Asked Questions\n            <\/h3>\n                            <div\n                        class=\"fl-accordion-item\"\n                        id=\"section-1-faq\"\n                        aria-labelledby=\"button-1-faq\"\n                        data-testid=\"fl-accordion-item\"\n                >\n                    <h4\n                            class=\"fl-accordion-header fl-flex fl-items-center fl-justify-between fl-no-margin\"\n                            data-testid=\"fl-faq-question-header-1\"\n                    >\n                        <button\n                                id=\"button-1-faq\"\n                                aria-expanded=\"true\"\n                                aria-controls=\"content-1-faq\"\n                                class=\"fl-accordion-button fl-accordion-button-h4 fl-flex fl-flex-auto fl-justify-between is-opened fl-text-underline\"\n                                type=\"button\"\n                        >\n                            Can I file a Wisconsin DBA online?\n                            <span aria-hidden=\"true\">\n                                <i\n                                        class=\"fa fa-angle-down small\"\n                                        aria-hidden=\"true\"\n                                ><\/i>\n                            <\/span>\n                        <\/button>\n                    <\/h4>\n                    <div\n                            class=\"fl-accordion-content active\"\n                            data-testid=\"fl-faq-question-content-1\"\n                            id=\"content-1-faq\"\n                            role=\"region\"\n                            aria-labelledby=\"button-1-faq\"\n                    >\n                        <p>Yes. You can file a Wisconsin DBA (Trade Name) online using the Department of Financial Institutions website.<\/p>\n\n                    <\/div>\n                <\/div>\n                            <div\n                        class=\"fl-accordion-item\"\n                        id=\"section-2-faq\"\n                        aria-labelledby=\"button-2-faq\"\n                        data-testid=\"fl-accordion-item\"\n                >\n                    <h4\n                            class=\"fl-accordion-header fl-flex fl-items-center fl-justify-between fl-no-margin\"\n                            data-testid=\"fl-faq-question-header-2\"\n                    >\n                        <button\n                                id=\"button-2-faq\"\n                                aria-expanded=\"true\"\n                                aria-controls=\"content-2-faq\"\n                                class=\"fl-accordion-button fl-accordion-button-h4 fl-flex fl-flex-auto fl-justify-between is-opened fl-text-underline\"\n                                type=\"button\"\n                        >\n                            How many DBAs can you have in Wisconsin?\n                            <span aria-hidden=\"true\">\n                                <i\n                                        class=\"fa fa-angle-down small\"\n                                        aria-hidden=\"true\"\n                                ><\/i>\n                            <\/span>\n                        <\/button>\n                    <\/h4>\n                    <div\n                            class=\"fl-accordion-content active\"\n                            data-testid=\"fl-faq-question-content-2\"\n                            id=\"content-2-faq\"\n                            role=\"region\"\n                            aria-labelledby=\"button-2-faq\"\n                    >\n                        <p>In Wisconsin, there is no limit to the number of DBAs you can register. New businesses and existing business owners can submit multiple DBA filings for different business activities and unique names or brands under the same legal entity.<\/p>\n\n                    <\/div>\n                <\/div>\n                            <div\n                        class=\"fl-accordion-item\"\n                        id=\"section-3-faq\"\n                        aria-labelledby=\"button-3-faq\"\n                        data-testid=\"fl-accordion-item\"\n                >\n                    <h4\n                            class=\"fl-accordion-header fl-flex fl-items-center fl-justify-between fl-no-margin\"\n                            data-testid=\"fl-faq-question-header-3\"\n                    >\n                        <button\n                                id=\"button-3-faq\"\n                                aria-expanded=\"true\"\n                                aria-controls=\"content-3-faq\"\n                                class=\"fl-accordion-button fl-accordion-button-h4 fl-flex fl-flex-auto fl-justify-between is-opened fl-text-underline\"\n                                type=\"button\"\n                        >\n                            Does a DBA name protect your personal assets?\n                            <span aria-hidden=\"true\">\n                                <i\n                                        class=\"fa fa-angle-down small\"\n                                        aria-hidden=\"true\"\n                                ><\/i>\n                            <\/span>\n                        <\/button>\n                    <\/h4>\n                    <div\n                            class=\"fl-accordion-content active\"\n                            data-testid=\"fl-faq-question-content-3\"\n                            id=\"content-3-faq\"\n                            role=\"region\"\n                            aria-labelledby=\"button-3-faq\"\n                    >\n                        <p>No. The new name does not provide liability protection. The only way to protect your personal assets is to <a href=\"https:\/\/www.findlaw.com\/forms\/business-formation.html\">form a business entity<\/a> such as an LLC, corporation, or limited partnership.<\/p>\n\n                    <\/div>\n                <\/div>\n                            <div\n                        class=\"fl-accordion-item\"\n                        id=\"section-4-faq\"\n                        aria-labelledby=\"button-4-faq\"\n                        data-testid=\"fl-accordion-item\"\n                >\n                    <h4\n                            class=\"fl-accordion-header fl-flex fl-items-center fl-justify-between fl-no-margin\"\n                            data-testid=\"fl-faq-question-header-4\"\n                    >\n                        <button\n                                id=\"button-4-faq\"\n                                aria-expanded=\"true\"\n                                aria-controls=\"content-4-faq\"\n                                class=\"fl-accordion-button fl-accordion-button-h4 fl-flex fl-flex-auto fl-justify-between is-opened fl-text-underline\"\n                                type=\"button\"\n                        >\n                            Do I need an EIN or Tax ID number for my DBA?\n                            <span aria-hidden=\"true\">\n                                <i\n                                        class=\"fa fa-angle-down small\"\n                                        aria-hidden=\"true\"\n                                ><\/i>\n                            <\/span>\n                        <\/button>\n                    <\/h4>\n                    <div\n                            class=\"fl-accordion-content active\"\n                            data-testid=\"fl-faq-question-content-4\"\n                            id=\"content-4-faq\"\n                            role=\"region\"\n                            aria-labelledby=\"button-4-faq\"\n                    >\n                        <p>No. You do not need a separate EIN or Tax ID number for your DBA, as it is not a separate legal entity. However, your business structure may require an EIN for other purposes, such as hiring employees.<\/p>\n\n                    <\/div>\n                <\/div>\n                            <div\n                        class=\"fl-accordion-item\"\n                        id=\"section-5-faq\"\n                        aria-labelledby=\"button-5-faq\"\n                        data-testid=\"fl-accordion-item\"\n                >\n                    <h4\n                            class=\"fl-accordion-header fl-flex fl-items-center fl-justify-between fl-no-margin\"\n                            data-testid=\"fl-faq-question-header-5\"\n                    >\n                        <button\n                                id=\"button-5-faq\"\n                                aria-expanded=\"true\"\n                                aria-controls=\"content-5-faq\"\n                                class=\"fl-accordion-button fl-accordion-button-h4 fl-flex fl-flex-auto fl-justify-between is-opened fl-text-underline\"\n                                type=\"button\"\n                        >\n                            What is a DBA name in Wisconsin?\n                            <span aria-hidden=\"true\">\n                                <i\n                                        class=\"fa fa-angle-down small\"\n                                        aria-hidden=\"true\"\n                                ><\/i>\n                            <\/span>\n                        <\/button>\n                    <\/h4>\n                    <div\n                            class=\"fl-accordion-content active\"\n                            data-testid=\"fl-faq-question-content-5\"\n                            id=\"content-5-faq\"\n                            role=\"region\"\n                            aria-labelledby=\"button-5-faq\"\n                    >\n                        <p>A DBA name in Wisconsin, also known as a Trade Name or Fictitious Name, allows a business to operate under a name different from its legal name.<\/p>\n\n                    <\/div>\n                <\/div>\n                            <div\n                        class=\"fl-accordion-item\"\n                        id=\"section-6-faq\"\n                        aria-labelledby=\"button-6-faq\"\n                        data-testid=\"fl-accordion-item\"\n                >\n                    <h4\n                            class=\"fl-accordion-header fl-flex fl-items-center fl-justify-between fl-no-margin\"\n                            data-testid=\"fl-faq-question-header-6\"\n                    >\n                        <button\n                                id=\"button-6-faq\"\n                                aria-expanded=\"true\"\n                                aria-controls=\"content-6-faq\"\n                                class=\"fl-accordion-button fl-accordion-button-h4 fl-flex fl-flex-auto fl-justify-between is-opened fl-text-underline\"\n                                type=\"button\"\n                        >\n                            Is there a fee for filing a DBA name in Wisconsin?\n                            <span aria-hidden=\"true\">\n                                <i\n                                        class=\"fa fa-angle-down small\"\n                                        aria-hidden=\"true\"\n                                ><\/i>\n                            <\/span>\n                        <\/button>\n                    <\/h4>\n                    <div\n                            class=\"fl-accordion-content active\"\n                            data-testid=\"fl-faq-question-content-6\"\n                            id=\"content-6-faq\"\n                            role=\"region\"\n                            aria-labelledby=\"button-6-faq\"\n                    >\n                        <p>Yes. There is a small fee to file for a trade name in Wisconsin. As of the most recent update, the filing fee is $15, but it\u2019s always a good idea to check the current fee on the Wisconsin Department of Financial Institutions website.<\/p>\n\n                    <\/div>\n                <\/div>\n                            <div\n                        class=\"fl-accordion-item\"\n                        id=\"section-7-faq\"\n                        aria-labelledby=\"button-7-faq\"\n                        data-testid=\"fl-accordion-item\"\n                >\n                    <h4\n                            class=\"fl-accordion-header fl-flex fl-items-center fl-justify-between fl-no-margin\"\n                            data-testid=\"fl-faq-question-header-7\"\n                    >\n                        <button\n                                id=\"button-7-faq\"\n                                aria-expanded=\"true\"\n                                aria-controls=\"content-7-faq\"\n                                class=\"fl-accordion-button fl-accordion-button-h4 fl-flex fl-flex-auto fl-justify-between is-opened fl-text-underline\"\n                                type=\"button\"\n                        >\n                            What does DBA mean?\n                            <span aria-hidden=\"true\">\n                                <i\n                                        class=\"fa fa-angle-down small\"\n                                        aria-hidden=\"true\"\n                                ><\/i>\n                            <\/span>\n                        <\/button>\n                    <\/h4>\n                    <div\n                            class=\"fl-accordion-content active\"\n                            data-testid=\"fl-faq-question-content-7\"\n                            id=\"content-7-faq\"\n                            role=\"region\"\n                            aria-labelledby=\"button-7-faq\"\n                    >\n                        <p>DBA stands for \u201cDoing Business As.\u201d It refers to a business name that is different from the legal name of the person or entity that owns the business.<\/p>\n\n                    <\/div>\n                <\/div>\n                            <div\n                        class=\"fl-accordion-item\"\n                        id=\"section-8-faq\"\n                        aria-labelledby=\"button-8-faq\"\n                        data-testid=\"fl-accordion-item\"\n                >\n                    <h4\n                            class=\"fl-accordion-header fl-flex fl-items-center fl-justify-between fl-no-margin\"\n                            data-testid=\"fl-faq-question-header-8\"\n                    >\n                        <button\n                                id=\"button-8-faq\"\n                                aria-expanded=\"true\"\n                                aria-controls=\"content-8-faq\"\n                                class=\"fl-accordion-button fl-accordion-button-h4 fl-flex fl-flex-auto fl-justify-between is-opened fl-text-underline\"\n                                type=\"button\"\n                        >\n                            How do I make myself a sole proprietorship?\n                            <span aria-hidden=\"true\">\n                                <i\n                                        class=\"fa fa-angle-down small\"\n                                        aria-hidden=\"true\"\n                                ><\/i>\n                            <\/span>\n                        <\/button>\n                    <\/h4>\n                    <div\n                            class=\"fl-accordion-content active\"\n                            data-testid=\"fl-faq-question-content-8\"\n                            id=\"content-8-faq\"\n                            role=\"region\"\n                            aria-labelledby=\"button-8-faq\"\n                    >\n                        <p>To become a sole proprietorship in Wisconsin, you do not need to file any specific documents with the state. Simply start doing business as an individual, and if you choose, you can register a DBA (Trade Name) for branding purposes.<\/p>\n\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2><b><a id=\"summary\"><\/a>Summary<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In Wisconsin, any business operating under a name other than its legal name should register a trade name or DBA with the Wisconsin Department of Financial Institutions (DFI). The filing fee is $15 and the registration is valid for 10 years. This filing lets you operate under a business name that\u2019s different from your personal or legal entity but does not create a new entity or provide limited liability protection.<\/span><\/p>\n<h2><b><a id=\"Final\"><\/a>Legal Considerations for Your Wisconsin DBA<\/b><\/h2>\n<p>Once you\u2019ve completed the steps to register your small business trade name in Wisconsin, you\u2019re ready to start using your new business name. However, managing a trade name goes beyond registration. You\u2019ll need to ensure that your business remains compliant with state regulations and consider any additional legal protections for your brand.<\/p>\n<p>If you\u2019re unsure about any part of the process, seeking advice from an attorney can help set up your business correctly. You can explore our <a href=\"https:\/\/lawyers.findlaw.com\/\" target=\"_blank\" rel=\"noopener\">attorney directory<\/a> to find a qualified business attorney near you.<\/p>\n<p>Or you can let our <a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115292\/26746?subId1=how-to-file-a-dba-in-wisconsin-custom-content\" target=\"_blank\" rel=\"noopener\">trusted partner LegalZoom<\/a> handle your name search and DBA application filing for $99 plus filing fees.<\/p>\n<p><i>Disclaimer: The information presented here does not constitute legal advice or representation. It is general and educational in nature, may not reflect all recent legal developments, and may not apply to your unique facts and circumstances. Consider consulting with a qualified business attorney if you have legal questions.<\/i><\/p>\n\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-up\" clip-path=\"url(#clip0_604_3418)\">\n                        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                  <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"No\"\n                value=\"no\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">No<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-down\" clip-path=\"url(#clip0_604_3423)\">\n                        <path id=\"Vector\"\n                              d=\"M16 0.999995H18.67C19.236 0.989986 19.7859 1.18813 20.2154 1.55681C20.645 1.9255 20.9242 2.43905 21 3V10C20.9242 10.5609 20.645 11.0745 20.2154 11.4432C19.7859 11.8119 19.236 12.01 18.67 12H16M9.00003 14V18C9.00003 18.7956 9.3161 19.5587 9.87871 20.1213C10.4413 20.6839 11.2044 21 12 21L16 12V0.999995H4.72003C4.2377 0.994543 3.76965 1.16359 3.40212 1.47599C3.0346 1.78839 2.79235 2.22309 2.72003 2.7L1.34003 11.7C1.29652 11.9866 1.31586 12.2793 1.39669 12.5577C1.47753 12.8362 1.61793 13.0937 1.80817 13.3125C1.99842 13.5313 2.23395 13.7061 2.49846 13.8248C2.76297 13.9435 3.05012 14.0033 3.34003 14H9.00003Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <\/g>\n                    <defs>\n                        <clipPath id=\"clip0_604_3423\">\n                            <rect width=\"22\" height=\"22\" fill=\"white\"\/>\n                        <\/clipPath>\n                    <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n    <\/div>\n    <span class=\"was-this-helpful__taken-action fl-text-sm-bold\"><\/span>\n    <div class=\"was-this-helpful__feedback-container\">\n        <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n            <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n        <\/div>\n        <form class=\"was-this-helpful__feedback-form\">\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--positive\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this helpful?<\/legend>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--understandable\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Easy to understand\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--understandable\"\n                        >Easy to understand<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--solved-problem\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Solved my problem\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--solved-problem\"\n                        >Solved my problem<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--negative\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this not helpful?<\/legend>\n                    <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n                        <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--missing-info\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Missing Information\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--missing-info\"\n                        >Missing the information I need<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--complicated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Too complicated\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--complicated\"\n                        >Too complicated \/ too many steps<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--dated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Out of date\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--dated\"\n                        >Out of date<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--negative-other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--negative-other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__form-buttons-container\">\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--positive at-feedback-submit fl-button secondary\"\n                    type=\"submit\"\n                >\n                    <span class=\"fl-button-content\">Submit<\/span>\n                    <i\n                        class=\"fa fa-angle-right medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--cancel fl-button primary disabled\"\n                    type=\"reset\"\n                >\n                    <span class=\"fl-button-content\">Cancel<\/span>\n                    <i\n                        class=\"fa fa-times-circle medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n            <\/div>\n        <\/form>\n    <\/div>\n    <div class=\"was-this-helpful__thank-you-message\" role=\"status\">\n        <i class=\"was-this-helpful__thank-you-message-icon fa fa-check\"><\/i>\n        <p class=\"was-this-helpful__thank-you-message-text\" aria-live=\"polite\"><\/p>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\" fl-section-sidebar  \"><div class=\"generalCard\">\n            <div class=\"disclaimer--newLegalZoom general-card--newLegalZoom__disclaimer fl-text-sm\">\n            <p>FindLaw will earn a commission if you purchase business formation products through these affiliate links.<\/p>\n        <\/div>\n        <div class=\"general-card general-card--newLegalZoom\">\n        <div class=\"general-card__header\">\n            <div class=\"general-card__header-image-container\">\n                <img decoding=\"async\" loading=\"lazy\" class=\"general-card__header-image--newLegalZoomText\"\n                     src=\"\/wp-content\/themes\/ability-law\/resources\/images\/legal-zoom\/legal_zoom_text.png\"\n                     alt=\"\">\n                <img decoding=\"async\" loading=\"lazy\" class=\"general-card__header-image--newLegalZoom\"\n                     src=\"\/wp-content\/themes\/ability-law\/resources\/images\/legal-zoom\/legal_zoom.png\"\n                     alt=\"\">\n            <\/div>\n            <span class=\"general-card__header-title fl-text\"><p>Meet FindLaw&#8217;s <b>trusted partner LegalZoom<\/b>, an industry leader in online business formations<\/p>\n<\/span>\n        <\/div>\n        <div class=\"general-card__body\">\n            <div class=\"text section\">\n                <div class=\"cmp-text\">\n                    <h2 class=\"general-card__h2--newLegalZoom fl-h3-landing\">Start your DBA registration in minutes!<\/h2>\n                    <div>\n                        <p>Establish a DBA for your business with LegalZoom\u2019s simplified registration process.\n<\/p>\n<p><b>DBA registration starts at $99 + filing fees.<\/b><\/p>\n<p>\u00a0<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"general-card__footer\">\n            <a class=\"general-card__footer-link fl-text-lg diy-biz-affiliate\" data-cta-url=\"legalzoom.com\" data-cta=\"Biz LZ - StateLaws ESum\" target=\"_blank\" rel=\"sponsored noopener\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115292\/26746?subId1=how-to-file-a-dba-in-wisconsin-es\">\n                <p class=\"general-card__footer-link-text fl-no-margin fl-text-lg-medium\">SELECT AND START DBA<\/p>\n                <i class=\"general-card__footer-link-icon fa fa-angle-right\" aria-hidden=\"true\"><\/i>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"general-card--newLegalZoom__bottom\">\n        <p>Prefer to work with a lawyer?<\/p>\n<p><a>Find one right now.<\/a><\/p>\n\n    <\/div>\n<\/div>\n\n<div class=\"general-list\">\n    <h3>Helpful Links<\/h3>\n    <ul class=\"fl-list fl-no-margin\">\n                                    <li class=\"fl-list-item fl-flex\">\n                    <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n                    <a class=\"fl-list-item-link\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business.html\">\n                        Starting a Business\n                    <\/a>\n                <\/li>\n                                                <li class=\"fl-list-item fl-flex\">\n                    <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n                    <a class=\"fl-list-item-link\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes.html\">\n                        Business Tax Law\n                    <\/a>\n                <\/li>\n                                                <li class=\"fl-list-item fl-flex\">\n                    <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n                    <a class=\"fl-list-item-link\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/closing-a-business.html\">\n                        Closing a Business\n                    <\/a>\n                <\/li>\n                        <\/ul>\n<\/div>\n\n\n    <div class=\"popularDirectory\">\n        <div class=\"general-popular-directory \">\n            <div class=\"general-popular-directory-title\">\n                <h3>Attorney Directory<\/h3>\n            <\/div>\n            <ul>\n                                    <li><a href=\"https:\/\/lawyers.findlaw.com\/business-organizations\/\" target=\"_blank\" rel=\"noopener\">Business Organization Attorneys<\/a><\/li>\n                                    <li><a href=\"https:\/\/lawyers.findlaw.com\/mergers-acquisitions\/\" target=\"_blank\" rel=\"noopener\"> Mergers &#038; Acquisitions Attorneys<\/a><\/li>\n                                    <li><a href=\"https:\/\/lawyers.findlaw.com\/antitrust-trade-regulation\/\" target=\"_blank\" rel=\"noopener\">Antitrust Lawyers<\/a><\/li>\n                                    <li><a href=\"https:\/\/lawyers.findlaw.com\/banking-finance-law\/\" target=\"_blank\" rel=\"noopener\">Banking &#038; Finance Lawyers<\/a><\/li>\n                                    <li><a href=\"https:\/\/lawyers.findlaw.com\/franchising\/\" target=\"_blank\" rel=\"noopener\">Franchising Lawyers<\/a><\/li>\n                                    <li><a href=\"https:\/\/lawyers.findlaw.com\/business-commercial-law\/\" target=\"_blank\" rel=\"noopener\">Business &#038; Commercial Lawyers<\/a><\/li>\n                                    <li><a href=\"https:\/\/lawyers.findlaw.com\/employment-law-employer\/\" target=\"_blank\" rel=\"noopener\">Employment Lawyers<\/a><\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<section\n    class=\"fl-next-steps\"\n    data-testid=\"fl-next-steps-legal-zoom\"\n>\n    <div class=\"fl-next-steps-content\" data-testid=\"fl-next-steps-content\">\n        <div class=\"fl-next-steps-column fl-next-steps-column-legal-zoom\" data-testid=\"fl-next-steps-column-left\">\n            <div\n                class=\"fl-legal-zoom-help fl-legal-zoom-help-with-icons\"\n                data-testid=\"fl-legal-zoom-help\"\n            >\n                <div\n                    class=\"fl-legal-zoom-help-icons fl-flex fl-flex-column fl-items-center fl-justify-center\"\n                >\n                    <img decoding=\"async\"\n                        src=\"https://www.findlaw.com/static/c/images\/images\/w_1200,c_limit,dpr_auto\/f_auto,q_auto:eco\/v1745900043\/ability-law\/wp-prod\/general-components-legal-zoom-legal_zoom_129163c1e\/general-components-legal-zoom-legal_zoom_129163c1e.png?_i=AA\"\n                        alt=\"\"\n                        loading=\"lazy\"\n                        class=\"fl-legal-zoom-help-icon-main fl-desktop\"\n                    \/>\n                    <img decoding=\"async\"\n                        src=\"https://www.findlaw.com/static/c/images\/images\/w_1200,c_limit,dpr_auto\/f_auto,q_auto:eco\/v1745857465\/ability-law\/wp-prod\/general-components-legal-zoom-legal_zoom_text_1294fc38a\/general-components-legal-zoom-legal_zoom_text_1294fc38a.png?_i=AA\"\n                        alt=\"\"\n                        loading=\"lazy\"\n                        class=\"fl-legal-zoom-help-icon-bottom\"\n                    \/>\n                <\/div>\n                <div class=\"fl-legal-zoom-help-text\">\n                    <div class=\"fl-legal-zoom-help-subtitle\">\n                        <p>Meet FindLaw&#8217;s <b>trusted partner LegalZoom<\/b>, an industry leader in online business formations<\/p>\n\n                    <\/div>\n                    <h2 class=\"fl-legal-zoom-help-title fl-callout-md\">\n                        Need Help Registering Your DBA?\n                    <\/h2>\n                    <div class=\"fl-legal-zoom-help-description fl-text-lg-medium\">\n                        <p>FindLaw&#8217;s trusted partner, LegalZoom, provides a straightforward process to register your DBA. Join the millions who launched their businesses with\u00a0LegalZoom. <\/p>\n<p><b style=\"background-color: transparent;\">DBA registration starts at $99 + filing fees.<\/b><\/p>\n\n                    <\/div>\n                    <a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115292\/26746?subId1=how-to-file-a-dba-in-wisconsin-footer\" class=\"fl-button fl-link-button primary fl-legal-zoom-help-button diy-biz-affiliate\" rel=\"sponsored noopener\" data-cta=\"Biz LZ - StateLaws Ft Banner\" data-cta-url=\"legalzoom.com\" aria-disabled=\"false\" target=\"_blank\">\n                        <span class=\"fl-button-content\">Start My LLC<\/span>\n                        <i\n                            class=\"fa fa-angle-right medium\"\n                            aria-hidden=\"true\"\n                        ><\/i>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"fl-next-steps-column\">\n            <div\n                class=\"fl-help-links\"\n                data-testid=\"fl-help-links\"\n            >\n                <h2 class=\"fl-help-links-title fl-callout-sm\">\n                    Related Resources\n                <\/h2>\n                <ul class=\"fl-list fl-no-margin fl-text-lg\">\n                                            <li class=\"fl-help-links-list-item\">\n                            <i\n                                    class=\"fa fa-angle-right medium\"\n                                    aria-hidden=\"true\"\n                            ><\/i>\n                            <a title=\"Filing LLC Taxes\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/filing-llc-taxes.html\" class=\"fl-list-item-link\" data-testid=\"fl-list-item-link\">Filing LLC Taxes<\/a>\n                        <\/li>\n                                            <li class=\"fl-help-links-list-item\">\n                            <i\n                                    class=\"fa fa-angle-right medium\"\n                                    aria-hidden=\"true\"\n                            ><\/i>\n                            <a title=\"LLC Member Tax FAQs\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/llc-member-tax-faqs.html\" class=\"fl-list-item-link\" data-testid=\"fl-list-item-link\">LLC Member Tax FAQs<\/a>\n                        <\/li>\n                                            <li class=\"fl-help-links-list-item\">\n                            <i\n                                    class=\"fa fa-angle-right medium\"\n                                    aria-hidden=\"true\"\n                            ><\/i>\n                            <a title=\"Starting a Limited Liability Company Checklist\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/starting-a-limited-liability-company-llc-checklist.html\" class=\"fl-list-item-link\" data-testid=\"fl-list-item-link\">Starting a Limited Liability Company Checklist<\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to register a DBA (Trade Name) in Wisconsin. Step-by-step guide on filing, managing, and legal considerations for using a business alias.<\/p>\n","protected":false},"author":41135,"featured_media":0,"parent":5123,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"app\/Http\/Controllers\/Templates\/ArticleDIYConversionController.php","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_autodraft_ids":[],"_cloudinary_featured_overwrite":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_is_real_time_mode":false,"_realtime_collaborators":"","footnotes":"","cf_checklist_status":[]},"categories":[2],"tags":[],"state_laws_tags":[],"flmsa":[],"class_list":["post-5275","page","type-page","status-publish","hentry","category-smallbusiness"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/users\/41135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/comments?post=5275"}],"version-history":[{"count":3,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5275\/revisions"}],"predecessor-version":[{"id":392965,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5275\/revisions\/392965"}],"up":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5123"}],"wp:attachment":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/media?parent=5275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/categories?post=5275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/tags?post=5275"},{"taxonomy":"state_laws_tags","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/state_laws_tags?post=5275"},{"taxonomy":"flmsa","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/flmsa?post=5275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}