{"id":5312,"date":"2024-09-20T13:41:31","date_gmt":"2024-09-20T18:41:31","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/how-to-open-a-liquor-store.html"},"modified":"2025-06-26T12:37:00","modified_gmt":"2025-06-26T17:37:00","slug":"how-to-open-a-liquor-store","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-open-a-liquor-store.html","title":{"rendered":"How To Open a Liquor Store"},"content":{"rendered":"\n<section data-testid=\"fl-simple-hero\"  class=\"fl-simple-hero\">\n    <div class=\"fl-simple-hero-container fl-container fl-flex fl-items-center\">\n                <div class=\"fl-simple-hero-title\" data-testid=\"fl-simple-hero-title\">How To Open a Liquor Store<\/div>\n            <\/div>\n<\/section>\n    <div class=\"fl-container\">\n        <div class=\"updated-breadcrumb-list\">\n            <ol>\n                        <li>\n                <a href=\"https:\/\/www.findlaw.com\">FindLaw <\/a>\n                <span class=\"breadcrumb-separator\" aria-hidden=\"true\">\/<\/span>\n            <\/li>\n                                <li aria-current=\"page\">How To Open a Liquor Store<\/li>\n            <\/ol>\n\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">How To Open a Liquor Store in 8 Steps<\/h1>\n\n\n<figure class=\"wp-block-image fl-no-margin\"><img decoding=\"async\" src=\"https://www.findlaw.com/static/c/images\/image\/upload\/ability-law\/wp-prod\/content-original-images-GettyImages-508912199.jpg\" alt=\"\"\/><\/figure>\n\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/amber-sheppard-esq\/\">Amber Sheppard, Esq.<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/amber-sheppard-esq\/\">Amber Sheppard, Esq.<\/a>\n                | Last updated\n        <time>\n                            June 26, 2025\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n<div class=\"fl-key-takeaways fl-mb30\" data-testid=\"fl-key-takeaways\">\n    <div class=\"fl-card-content\">\n        <div class=\"fl-card-body fl-card-bg-teal fl-flex fl-flex-column\">\n                            <h2 class=\"fl-card-title fl-h2 fl-no-margin\">Key Takeaways<\/h2>\n                        <p>The steps to starting a <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_27336000\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"27336000\">liquor store business<\/span> include writing a <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_27336001\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"27336001\">business plan<\/span>, choosing a name and legal structure for your business, registering your business with the state, finding a location for your store, and getting your <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_27335997\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"27335997\">liquor license<\/span>.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p><b><i>Form your LLC with confidence.\u202f<a rel=\"sponsored noopener\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-open-a-liquor-store---findlaw-in-content\" target=\"_blank\">Our trusted partner LegalZoom has packages starting at $0 + filing fees.<\/a><\/i><\/b><\/p>\n\n\n<div class=\"tableOfContent\">\n    <div class=\"table-of-contents\">\n        <span role=\"heading\" aria-level=\"2\" class=\"table-of-contents__title\">8 Steps To Open a Liquor Store<\/span>\n                <ul class=\"table-of-contents__list\">\n                        <li><a href=\"#Draft\" title=\"1. Draft an Informed, Detailed Business Plan\">1. Draft an Informed, Detailed Business Plan<\/a><\/li>\n                        <li><a href=\"#Register\" title=\"2. Register Your Liquor Business With the State\">2. Register Your Liquor Business With the State<\/a><\/li>\n                        <li><a href=\"#Apply\" title=\"3. Apply for EIN and Open a Business Bank Account\">3. Apply for EIN and Open a Business Bank Account<\/a><\/li>\n                        <li><a href=\"#Secure\" title=\"4. Secure a Location for Your Liquor Store\">4. Secure a Location for Your Liquor Store<\/a><\/li>\n                        <li><a href=\"#Obtain\" title=\"5. Obtain Any Necessary Permits and Licenses\">5. Obtain Any Necessary Permits and Licenses<\/a><\/li>\n                        <li><a href=\"#Insurance\" title=\"6. Buy Business Insurance\">6. Buy Business Insurance<\/a><\/li>\n                        <li><a href=\"#Put\" title=\"7. Put Your Marketing Strategy Into Action\">7. Put Your Marketing Strategy Into Action<\/a><\/li>\n                        <li><a href=\"#Purchase\" title=\"8. Purchase Inventory and Hire Employees\">8. Purchase Inventory and Hire Employees<\/a><\/li>\n                    <\/ul>\n            <\/div>\n<\/div>\n\n\n<p>Opening a liquor store startup is more complex than hosting tastings and hoping for the best outcome.\u00a0While it may seem daunting, those passionate about the liquor business shouldn&#8217;t be discouraged. As long as entrepreneurs proceed cautiously, liquor sales can prove lucrative as a new business. But you must understand liquor license regulations.<\/p>\n<p>These steps help you get a liquor license and start your small business.<\/p>\n\n\n<div class=\"general-step-component\">\n    <div class=\"steps-container\">\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            1\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Draft\">Draft an Informed, Detailed Business Plan<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Opening a business in a highly regulated industry like liquor sales can be challenging and stressful. Do you know how to finance your liquor store&#8217;s launch and what profit margins you need to succeed?<\/p>\n<h3>Liquor Store Business Plan Questions<\/h3>\n<p><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-write-a-business-plan.html\" title=\"FindLaw | How To Write a Business Plan\">Drafting a business plan<\/a>\u00a0helps you answer these questions. Read as much as you can about the liquor retail industry. Get comfortable with the nuances of the business before you start writing. If you have questions, consult an attorney experienced in the liquor industry. When your plan is complete, you&#8217;ll have charted out a well-educated course for your new venture.<\/p>\n<p>When drafting your\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/contents-of-a-written-business-plan.html\" title=\"Contents of a Written Business Plan\">business plan contents,<\/a>\u00a0you&#8217;ll want to address these critical issues:<\/p>\n<ul>\n<li>Have you decided on a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/choosing-a-business-name.html\" title=\"Choosing a Business Name FAQ\">business name\u00a0<\/a>that is unique and can be\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-trademark-a-business-name.html\" title=\"How To Trademark a Business Name\">trademarked<\/a>?<\/li>\n<li>Are you buying into an already-existing successful liquor store, or are you starting a startup?<\/li>\n<li>Do you plan on leasing or purchasing commercial real estate?<\/li>\n<li>What is your business structure?\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/sole-proprietorship-vs--llc.html\" title=\"FindLaw | Sole Proprietorship vs. LLC\">Sole proprietorship<\/a>, partnership,<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/llcs.html\" title=\"FindLaw | LLCs\">\u00a0limited liability company<\/a>\u00a0(LLC), or\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-a-corporation-.html\" title=\"What Is a Corporation?\">corporation?<\/a><\/li>\n<li>How are you financing the venture? Are you applying for a business loan locally or with the Small Business Administration (SBA)?<\/li>\n<li>What are the short-term and long-term financial goals of your business? How will you set these goals?<\/li>\n<li>What is the demand for a liquor store in your area (target market)?<\/li>\n<li>What do your area&#8217;s market research and demographics say about your potential customers?<\/li>\n<li>How do you plan on getting liquor? Wholesale distributors, brewing it yourself, or a partnership?<\/li>\n<li>How do you plan to market your liquor store?<\/li>\n<li>Can you afford liability insurance and worker&#8217;s compensation insurance?<\/li>\n<li>Do you know what point of sale (POS) system you want to use?<\/li>\n<\/ul>\n<p>For a highly regulated industry like liquor sales, it&#8217;s best to have a detailed business plan. If you hit a roadblock later, you&#8217;ll have other options to refer to and pivot in your retail business plan.<\/p>\n<h3>Get Help With Your Business Plan<\/h3>\n<p>Moving forward, you&#8217;ll find that many steps in forging your liquor store business will tie back to your business plan. If you&#8217;re struggling with the business plan,\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-organizations\/?fli=dcta\" title=\"Find a Business Organizations Lawyer\" target=\"_blank\" rel=\"noopener\">feel free to contact a small business lawyer in your area<\/a>. They&#8217;re experienced in your market and have likely helped other business owners address these issues.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            2\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Register\">Register Your Liquor Business With the State<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Before you make any transactions,&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/state-resources-starting-a-business.html\" title=\"State Resources: Starting a Business\">register your business with a state<\/a>&nbsp;governmental business authority (typically a secretary of state). Registering your business requires you to&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/choosing-a-legal-structure.html\" title=\"FindLaw | Choosing a Legal Structure\">choose a business entity<\/a>.<\/p>\n<p>Once you&#8217;re registered, your company will become a separate legal entity. So long as you are not a sole proprietor, this limits the risk to your personal assets if your liquor store builds up debt or faces a lawsuit.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            3\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Apply\">Apply for EIN and Open a Business Bank Account<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <h3>Get an Employer Identification Number (EIN)<\/h3>\n<p>Registering your business also allows you to obtain an&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes\/getting-an-employer-identification-number-ein.html\" title=\"How To Get an EIN\">employer identification number<\/a>&nbsp;(EIN) from the&nbsp;<a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/apply-for-an-employer-identification-number-ein-online\" title=\"Apply for an EIN Online\" target=\"_blank\" rel=\"noopener\">Internal Revenue Service&nbsp;<\/a>(IRS). This is essential\u2014EINs enable you to open a business bank account.<\/p>\n<h3>Open a Business Bank Account<\/h3>\n<p><a href=\"https:\/\/www.findlaw.com\/tax\/federal-taxes\/is-a-tax-id-required-for-my-business-.html\" title=\"Does My Business Need a Tax ID Number?\">Once you have that nine-digit EIN<\/a>, you can open a business bank account. Now, your business is a separate legal entity, and you can make transactions without using your personal accounts.<\/p>\n<p>Here, it&#8217;s important to do some research to choose the best bank for your business. Do any banks in your area have experience working with other liquor retailers? The main thing to consider is whether you feel comfortable entrusting your business finances to this bank.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            4\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Secure\">Secure a Location for Your Liquor Store<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Location is often everything in a highly regulated, competitive business like liquor sales. You will have decided whether you plan on leasing or purchasing your space in your business plan.<\/p>\n<p>Next, you&#8217;ll want to speak with a&nbsp;<a href=\"https:\/\/www.findlaw.com\/realestate\/legal-help-resources\/resources.html\" title=\"Real Estate Law Resources\">real estate<\/a>&nbsp;agent or search online for commercial property available in your area.<\/p>\n<ul>\n<li>Pay close attention to factors like the neighborhood, foot traffic, upkeep and appearances, and safety.<\/li>\n<li>Are there competitors already in the area? If so, you must be wary of oversaturating the market. It&#8217;s better to choose a location with few competitors.<\/li>\n<li>Find the market where your liquor store will be most in demand.<\/li>\n<li>Are there any&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/how-to-handle-problems-with-commercial-zoning-laws.html\" title=\"Commercial Zoning Laws and Variances\">zoning restrictions<\/a>? Will you need a&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/how-to-handle-problems-with-commercial-zoning-laws.html\" title=\"Commercial Zoning Laws and Variances\">zoning variance&nbsp;<\/a>that requires public notice and hearings before a city council?<\/li>\n<li>Pay attention to local ordinances regulating liquor sales during set days or hours. Remember, some counties are \u201cdry counties&quot; on certain days or hours.<\/li>\n<li>Research local laws to see if grocery stores sell liquor in your city or county.<\/li>\n<li>Does the location you like need any renovations? If so, you&#8217;ll need building permits, plumbing permits, electrical permits, and contractor permits.&nbsp;<a href=\"https:\/\/cityofandalusia.com\/planning\/planning-development.html#permits\" title=\"Permits in Andalusia, AL\" target=\"_blank\" rel=\"noopener\">Here is an example<\/a>&nbsp;from Alabama.<\/li>\n<\/ul>\n<p>Some states have laws and regulations regarding where and how to establish your physical location. So, you&#8217;ll also want to ensure you&#8217;re up-to-speed on all necessary building codes and zoning laws applicable in your state and county.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            5\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Obtain\">Obtain Any Necessary Permits and Licenses<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Every alcohol retailer must obtain a liquor license. The cost of getting these licenses varies from state to state. The licenses typically cost several thousand dollars. Check with your state&#8217;s governmental business authority for specific cost information.<\/p>\n<h3>Alcohol Control Board Liquor License<\/h3>\n<p>In the United States, the United States Department of Treasury Alcohol and Tobacco Tax and Trade Bureau (TTTB) allows&nbsp;<a href=\"https:\/\/www.ttb.gov\/wine\/alcohol-beverage-control-boards\" title=\"Alcohol Beverage Control Boards\" target=\"_blank\" rel=\"noopener\">each state to have its own Alcohol Beverage Control (ABC) Board<\/a>. These boards issue&nbsp;<a href=\"https:\/\/www.ttb.gov\/nrc\/statistics-original-applications-to-operate\" title=\"Processing Times for Original Permit Applications\" target=\"_blank\" rel=\"noopener\">liquor licenses and permits<\/a>&nbsp;for the following:<\/p>\n<ul>\n<li>Bonded winery<\/li>\n<li>Bonded wine cellar<\/li>\n<li>Brewery<\/li>\n<li>Distilled spirits plant<\/li>\n<li>Importer (alcohol)<\/li>\n<li>Wholesaler (alcohol)<\/li>\n<li>Alcohol fuel plant<\/li>\n<li>Specially denatured spirits<\/li>\n<li>Tax-free alcohol<\/li>\n<\/ul>\n<p>Some states require additional business permits for liquor stores. Again, it&#8217;s always best to consult your state&#8217;s SBA. If you need clarification on something,&nbsp;<a href=\"https:\/\/lawyers.findlaw.com\/business-organizations\/?fli=dcta\" title=\"Find a Business Organizations Lawyer\" target=\"_blank\" rel=\"noopener\">seek out a skilled small business attorney<\/a>&nbsp;operating in your chosen market.<\/p>\n<h3>Local Licensing Requirements<\/h3>\n<p>Each state&#8217;s ABC Board will determine exactly what license you need. They can direct you to your local county or city permit office. Some states can only issue a set number of liquor licenses yearly. Others require a resident to apply for the liquor license application.<\/p>\n<p>Be aware that failing to secure a temporary permit, even for taste-testing or special events, can cause your existing liquor retail business to be revoked. Selling to underage individuals and failing to ask for an identification card can also revoke your license and result in a fine.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            6\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Insurance\">Buy Business Insurance<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Any business with on-site customers must protect itself and its interests with insurance. Accidents can happen, especially when alcohol is involved. It&#8217;s best to cover these bases from the outset in this industry.<\/p>\n<p>The&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-business-insurance-.html?fli=latl_biz_howto:diy_biz_ins:txt\">kind of insurance plan&nbsp;your business requires<\/a> will be affected by various factors. This includes the business&#8217;s location, the value of the company, and whether or not you hire employees.<\/p>\n<ul>\n<li><a href=\"https:\/\/corporate.findlaw.com\/corporate-governance\/underlying-principles-of-business-interruption-insurance.html\" title=\"Underlying Principles of Business Interruption Insurance\" target=\"_blank\" rel=\"noopener\">Business interruption insurance<\/a><\/li>\n<li><a href=\"https:\/\/dictionary.findlaw.com\/definition\/comprehensive-general-liability-insurance.html\" title=\"About Comprehensive General Liability Insurance\" target=\"_blank\" rel=\"noopener\">General liability insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.thehartford.com\/business-insurance\/liquor-liability-insurance\" title=\"What Is Liquor Liability Coverage?\" target=\"_blank\" rel=\"noopener\">Liquor liability insurance<\/a><\/li>\n<li><a href=\"https:\/\/www.findlaw.com\/injury\/workers-compensation.html\" title=\"FindLaw | Workers&#039; Compensation\">Worker&#8217;s compensation insurance<\/a><\/li>\n<\/ul>\n<p>Don&#8217;t skip this purchase. If you&#8217;re accused of over-serving a patron or someone falls at your store, you will be glad you purchased this insurance policy. The policy will cover a valid claim so that you don&#8217;t have to pay out of pocket.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            7\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Put\">Put Your Marketing Strategy Into Action<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>You may want to build a website or purchase a television, social media, or print advertisement. Your\u00a0<a title=\"5 Reasons Why Newsletters Should Be a Part of Your Marketing Strategy\" href=\"https:\/\/www.findlaw.com\/legalblogs\/strategist\/5-reasons-why-newsletters-should-be-a-part-of-your-marketing-strategy\/\">marketing strategy<\/a>\u00a0should align with your budget and consider your competitors&#8217; reach.<\/p>\n<h3>Alcohol Advertising Regulations<\/h3>\n<p>The TTTB regulates\u00a0<a title=\"Advertising \u2013 Alcohol Beverage Advertising\" href=\"https:\/\/www.ttb.gov\/business-central\/consumer\/alcohol-beverage-labeling-and-advertising\" target=\"_blank\" rel=\"noopener\">alcohol advertising<\/a>. Keep state laws and your local ABC board regulations in mind when creating ads.<\/p>\n<ul>\n<li>Your ad cannot have anyone in it that looks underage<\/li>\n<li>Advertised product labels must match your actual product label<\/li>\n<li>Liquor and other distilled spirit ads must include the alcohol content percentage<\/li>\n<li>Your company name and contact information have to be on the ad<\/li>\n<\/ul>\n<p>You should also know the distance you can have an ad from a school or daycare center.<\/p>\n<p>Ads can be\u00a0online posts, billboards, magazines, radio ads, or flyers, just to name a few. You don&#8217;t need to get pre-approval for your ads, but you should ask for clarity if you&#8217;re unsure.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            8\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Purchase\">Purchase Inventory and Hire Employees<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Liquor stores contract with suppliers called &quot;distributors&quot; to build their inventory. Research market trends, local restaurants, and breweries to determine what&#8217;s trendy in your area. A good liquor store will carry what&#8217;s popular and have eclectic options to suit customers&#8217; needs.<\/p>\n<p>Once you&#8217;re stocked up on inventory, hire employees to help you arrange the store and sell it. As you might&#8217;ve guessed, hiring is subject to its\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/employment-law-101.html\" title=\"Employment Law 101\">rules and regulations<\/a>. Ensure you&#8217;re up to speed on this area of law and keep diligent track of payroll.<\/p>\n<p>Now that you have inventory and employees, it&#8217;s time to open your brand-new liquor store.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Launching a liquor store is a time-consuming, challenging endeavor. The ever-changing landscape of small businesses can make it difficult to know where to look for answers or which questions to ask. Contacting an experienced\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-organizations\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">small business lawyer<\/a> is often a crucial first step toward having a fully operational liquor store.<\/p>\n<p>If you are ready to register your business, you can let our\u00a0<a rel=\"sponsored noopener\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-open-a-liquor-store---findlaw-custom-content\" target=\"_blank\">trusted partner LegalZoom<\/a>\u00a0handle your business formation filing for $99 plus filing fees.<\/p>\n\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-up\" clip-path=\"url(#clip0_604_3418)\">\n                        <path id=\"Vector\"\n                              d=\"M6 21H3C2.46957 21 1.96086 20.7893 1.58579 20.4142C1.21071 20.0391 1 19.5304 1 19V12C1 11.4696 1.21071 10.9609 1.58579 10.5858C1.96086 10.2107 2.46957 10 3 10H6M13 8V4C13 3.20435 12.6839 2.44129 12.1213 1.87868C11.5587 1.31607 10.7956 1 10 1L6 10V21H17.28C17.7623 21.0055 18.2304 20.8364 18.5979 20.524C18.9654 20.2116 19.2077 19.7769 19.28 19.3L20.66 10.3C20.7035 10.0134 20.6842 9.72068 20.6033 9.44225C20.5225 9.16382 20.3821 8.90629 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               <input\n                                id=\"was-this-helpful__radio-button--understandable\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Easy to understand\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--understandable\"\n                        >Easy to understand<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--solved-problem\"\n                                class=\"fl-radio-button-field-input\"\n             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                              class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--negative\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this not helpful?<\/legend>\n                    <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n                        <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--missing-info\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Missing Information\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--missing-info\"\n                        >Missing the information I need<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--complicated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Too complicated\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--complicated\"\n                        >Too complicated \/ too many steps<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--dated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Out of date\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--dated\"\n                        >Out of date<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--negative-other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--negative-other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__form-buttons-container\">\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--positive at-feedback-submit fl-button secondary\"\n                    type=\"submit\"\n                >\n                    <span class=\"fl-button-content\">Submit<\/span>\n                    <i\n                        class=\"fa fa-angle-right medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--cancel fl-button primary disabled\"\n                    type=\"reset\"\n                >\n                    <span class=\"fl-button-content\">Cancel<\/span>\n                    <i\n                        class=\"fa fa-times-circle medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n            <\/div>\n        <\/form>\n    <\/div>\n    <div class=\"was-this-helpful__thank-you-message\" role=\"status\">\n        <i class=\"was-this-helpful__thank-you-message-icon fa fa-check\"><\/i>\n        <p class=\"was-this-helpful__thank-you-message-text\" aria-live=\"polite\"><\/p>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\" fl-section-sidebar  \"><div class=\"generalCard\">\n            <div class=\"disclaimer--newLegalZoom general-card--newLegalZoom__disclaimer fl-text-sm\">\n            <p>FindLaw will earn a commission if you purchase business formation products through these affiliate links.<\/p>\n        <\/div>\n        <div class=\"general-card general-card--newLegalZoom\">\n        <div class=\"general-card__header\">\n            <div class=\"general-card__header-image-container\">\n                <img decoding=\"async\" loading=\"lazy\" class=\"general-card__header-image--newLegalZoomText\"\n                     src=\"\/wp-content\/themes\/ability-law\/resources\/images\/legal-zoom\/legal_zoom_text.png\"\n                     alt=\"\">\n                <img decoding=\"async\" loading=\"lazy\" class=\"general-card__header-image--newLegalZoom\"\n                     src=\"\/wp-content\/themes\/ability-law\/resources\/images\/legal-zoom\/legal_zoom.png\"\n                     alt=\"\">\n            <\/div>\n            <span class=\"general-card__header-title fl-text\"><p>Meet FindLaw&#8217;s <b>trusted partner LegalZoom<\/b>, an industry leader in online business formations<\/p>\n<\/span>\n        <\/div>\n        <div class=\"general-card__body\">\n            <div class=\"text section\">\n                <div class=\"cmp-text\">\n                    <h2 class=\"general-card__h2--newLegalZoom fl-h3-landing\">Let&#8217;s start your free LLC!<\/h2>\n                    <div>\n                        <\/p>\n<p>Join the millions who launched their businesses with LegalZoom.<\/p>\n<p><b>LLC plans start at $0 + state fees.<\/b><\/p><\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"general-card__footer\">\n            <a class=\"general-card__footer-link fl-text-lg diy-biz-affiliate\" data-cta-url=\"legalzoom.com\" data-cta=\"Biz LZ - StateLaws ESum\" target=\"_blank\" rel=\"sponsored noopener\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-open-a-liquor-store---findlaw-esum\">\n                <p class=\"general-card__footer-link-text fl-no-margin fl-text-lg-medium\">SELECT AND START LLC<\/p>\n                <i class=\"general-card__footer-link-icon fa fa-angle-right\" aria-hidden=\"true\"><\/i>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"general-card--newLegalZoom__bottom\">\n        <p>Prefer to work with a lawyer?<\/p>\n<p><a>Find one right now.<\/a><\/p>\n\n    <\/div>\n<\/div>\n\n<div class=\"general-list\">\n    <h3>Helpful Links<\/h3>\n    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should know.<\/p>\n","protected":false},"author":41135,"featured_media":0,"parent":5123,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"app\/Http\/Controllers\/Templates\/ArticleDIYConversionController.php","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_autodraft_ids":[],"_cloudinary_featured_overwrite":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_is_real_time_mode":false,"_realtime_collaborators":"","footnotes":"","cf_checklist_status":[]},"categories":[2],"tags":[],"state_laws_tags":[],"flmsa":[],"class_list":["post-5312","page","type-page","status-publish","hentry","category-smallbusiness"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/users\/41135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/comments?post=5312"}],"version-history":[{"count":2,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5312\/revisions"}],"predecessor-version":[{"id":401463,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5312\/revisions\/401463"}],"up":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5123"}],"wp:attachment":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/media?parent=5312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/categories?post=5312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/tags?post=5312"},{"taxonomy":"state_laws_tags","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/state_laws_tags?post=5312"},{"taxonomy":"flmsa","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/flmsa?post=5312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}