{"id":5320,"date":"2024-09-24T13:18:06","date_gmt":"2024-09-24T18:18:06","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/how-to-open-a-shoe-store.html"},"modified":"2025-06-26T14:50:00","modified_gmt":"2025-06-26T19:50:00","slug":"how-to-open-a-shoe-store","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-open-a-shoe-store.html","title":{"rendered":"How To Open a Shoe Store"},"content":{"rendered":"\n<section data-testid=\"fl-simple-hero\"  class=\"fl-simple-hero\">\n    <div class=\"fl-simple-hero-container fl-container fl-flex fl-items-center\">\n                <div class=\"fl-simple-hero-title\" data-testid=\"fl-simple-hero-title\">How To Open a Shoe Store<\/div>\n            <\/div>\n<\/section>\n    <div class=\"fl-container\">\n        <div class=\"updated-breadcrumb-list\">\n            <ol>\n                        <li>\n                <a href=\"https:\/\/www.findlaw.com\">FindLaw <\/a>\n                <span class=\"breadcrumb-separator\" aria-hidden=\"true\">\/<\/span>\n            <\/li>\n                                <li aria-current=\"page\">How To Open a Shoe Store<\/li>\n            <\/ol>\n\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">How To Open a Shoe Store<\/h1>\n\n\n<figure class=\"wp-block-image fl-no-margin\"><img decoding=\"async\" src=\"https://www.findlaw.com/static/c/images\/image\/upload\/ability-law\/wp-prod\/content-original-images-woman-managing-shoe-store-.jpg\" alt=\"Woman Managing a Shoe Store\"\/><\/figure>\n\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/natalie-moritz\/\">Natalie Moritz<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/amber-sheppard-esq\/\">Amber Sheppard, Esq.<\/a>\n                | Last updated\n        <time>\n                            June 26, 2025\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n    <div class=\"fl-callout-text article-blockquote\">\n        <p>To open your own shoe store, you&#8217;ll need a solid understanding of the retail shoe industry and a clear vision for your brand. Successful shoe store owners will also grasp the business planning and&nbsp;legal considerations&nbsp;involved with the startup process. This article guides you on the process of opening a shoe store, from business idea to grand opening.<\/p>\n\n    <\/div>\n\n\n\n<p><b><i>Form your LLC with confidence.\u202f<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-open-a-shoe-store-in-content\" target=\"_blank\" rel=\"noopener\">Our trusted partner LegalZoom has packages starting at $0 + filing fees.<\/a><\/i><\/b><\/p>\n\n\n<div class=\"tableOfContent\">\n    <div class=\"table-of-contents\">\n        <span role=\"heading\" aria-level=\"2\" class=\"table-of-contents__title\">11 Steps To Open a Shoe Store<\/span>\n                <ul class=\"table-of-contents__list\">\n                        <li><a href=\"#Name\" title=\"1. Choose a Name For Your Shoe Store Business\">1. Choose a Name For Your Shoe Store Business<\/a><\/li>\n                        <li><a href=\"#Plan\" title=\"2. Draft Your Shoe Store Business Plan\">2. Draft Your Shoe Store Business Plan<\/a><\/li>\n                        <li><a href=\"#Expenses\" title=\"3. Estimate Expenses and Secure Financing\">3. Estimate Expenses and Secure Financing<\/a><\/li>\n                        <li><a href=\"#Location\" title=\"4. Find a Location for Your Shoe Shop\">4. Find a Location for Your Shoe Shop<\/a><\/li>\n                        <li><a href=\"#Open\" title=\"5. Open an Online Store vs. Physical Storefront\">5. Open an Online Store vs. Physical Storefront<\/a><\/li>\n                        <li><a href=\"#Structure\" title=\"6. Choose a Legal Structure and Register Your Business\">6. Choose a Legal Structure and Register Your Business<\/a><\/li>\n                        <li><a href=\"#EIN\" title=\"7. Get an EIN and Prepare for Federal Taxes\">7. Get an EIN and Prepare for Federal Taxes<\/a><\/li>\n                        <li><a href=\"#License\" title=\"8. Secure Your Business Licenses and Permits\">8. Secure Your Business Licenses and Permits<\/a><\/li>\n                        <li><a href=\"#Insurance\" title=\"9. Get Business Insurance\">9. Get Business Insurance<\/a><\/li>\n                        <li><a href=\"#Hire\" title=\"10. Hire Staff for Your Store\">10. Hire Staff for Your Store<\/a><\/li>\n                        <li><a href=\"#Market\" title=\"11. Market and Promote Your New Shoe Store\">11. Market and Promote Your New Shoe Store<\/a><\/li>\n                    <\/ul>\n            <\/div>\n<\/div>\n\n\n<h2>11 Steps To Open a Shoe Store<\/h2>\n\n\n<div class=\"general-step-component\">\n    <div class=\"steps-container\">\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            1\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Choose a Name For Your Shoe Store Business<a id=\"Name\"<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>One of the first things you&#8217;ll do is choose a business name for your shoe store. Consider several things when<a title=\"Choosing Your Business Name | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/choosing-your-business-name.html\">\u00a0naming your shoe store<\/a>.<\/p>\n<p>First, what&#8217;s your niche in the shoe store industry? For example:<\/p>\n<ul>\n<li>Do you offer the best in kids&#8217; shoes, sneakers, or designer brands?<\/li>\n<li>Are orthopedic shoes available at your store?<\/li>\n<li>Do you specialize in sports shoes and athletic shoes?<\/li>\n<li>Do you offer luxury shoe brands or discounted shoes?<\/li>\n<li>Do you focus on eco-friendly, sustainable styles?<\/li>\n<\/ul>\n<p>Keep your niche in mind as you\u00a0<a title=\"Business Names: Do&#039;s and Don&#039;ts\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-names-do-s-and-don-ts.html\">create a list of names<\/a>\u00a0that could work for your shoe business.<\/p>\n<p>Second, consider whether the name is unique and memorable. From a branding perspective, your\u00a0<a title=\"Choosing a Business Name FAQ\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/choosing-a-business-name.html\">business name<\/a>\u00a0should stand out. It should also communicate what you offer concisely.<\/p>\n<p>Research competitors and make sure your branding isn&#8217;t too similar to theirs. Legal problems can arise if you choose a business name that&#8217;s\u00a0<a title=\"Proving Infringement: Confusing Similarity\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/proving-infringement-confusing-similarity.html\">too similar<\/a>\u00a0or the same as a name already in use. If your business name is too similar to a name already in use, it could cause customers to get confused about who you are and what you offer.<\/p>\n<p>If your selected name has already been trademarked, the person or business\u00a0<a title=\"Enforcing Trademark Rights | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/enforcing-trademark-rights.html\">with trademark protection<\/a>\u00a0for that name could file a lawsuit against you. So, it&#8217;s essential to take the following steps as part of your\u00a0<a title=\"How To Check if a Business Name Is Still Available\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/starting-your-own-business-business-name-availability.html\">business name search<\/a>:<\/p>\n<ul>\n<li>Search business records for your state (most states&#8217; <a title=\"State Guide: Corporations Offices\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/state-guide-corporations-offices.html\">secretary of state websites<\/a>\u00a0have a searchable database)<\/li>\n<li>Search the fictitious business name database (this is also likely on your state&#8217;s\u00a0<a title=\"State Guide: Corporations Offices\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/state-guide-corporations-offices.html\">secretary of state website<\/a>)<\/li>\n<li>Search the\u00a0<a title=\"USPTO Trademark Search\" href=\"https:\/\/tmsearch.uspto.gov\/search\/search-information\" target=\"_blank\" rel=\"noopener\">federal trademark database<\/a>\u00a0on the U.S. Patent and Trademark Office (USPTO) website<\/li>\n<\/ul>\n<p>You could conduct business under a name other than your legal business name. Business owners use\u00a0<a title=\"Fictitious Business Names: Do You Need One?\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/fictitious-business-names-do-you-need-one.html\">DBA (&#8220;doing business as&#8221;) names<\/a>\u00a0for different reasons. If doing business under a different name interests you, you&#8217;ll need to look into the process for registering a DBA name in your state.<\/p>\n<p>You should also confirm that the\u00a0<a title=\"Registering a Domain Name - FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/how-to-register-a-domain-name.html\">web domain name<\/a>\u00a0and social media handles are available for your selected name.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            2\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Plan\">Draft Your Shoe Store Business Plan<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>A crucial first step is drafting a business plan. Your\u00a0<a title=\"Creating a Business Plan | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/creating-a-business-plan.html\">business plan<\/a>\u00a0is a valuable tool to map out your business&#8217;s vision and goals.<\/p>\n<p>You&#8217;ll also need a well-written business plan. Investors or lenders need to\u00a0<a title=\"The Benefits of a Good Business Plan | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/before-you-start-your-business-try-starting-a-business-plan.html\">see your plan<\/a>\u00a0before they determine financing amounts.<\/p>\n<p>Some of the details in your business plan depend on other factors. These factors could be scope and size. Still,\u00a0<a title=\"Contents of a Written Business Plan | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/contents-of-a-written-business-plan.html\">most plans<\/a>\u00a0include the following information:<\/p>\n<ul>\n<li>Business name, owners, and location<\/li>\n<li>Market analysis and market research<\/li>\n<li>Marketing strategy<\/li>\n<li>Operations plan<\/li>\n<li>Startup costs<\/li>\n<li>Structure and management<\/li>\n<li>Business goals<\/li>\n<li>Retail pricing strategy<\/li>\n<li>Your target audience (include demographics, spending habits, and preferences)<\/li>\n<\/ul>\n<p>The U.S. Small Business Administration (SBA) offers free\u00a0<a title=\"Sample Business Plans | SBA\" href=\"https:\/\/www.sba.gov\/document\/support-sample-business-plans\" target=\"_blank\" rel=\"noopener\">business plan templates<\/a>\u00a0for guidance.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            3\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Expenses\">Estimate Expenses and Secure Financing<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Estimating the costs of opening your shoe business is complex.\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/start-up-financing.html\" title=\"Start-Up Financing | FindLaw\">Startup costs<\/a>\u00a0vary depending on the type of shoe store you&#8217;re opening and other factors, including:<\/p>\n<ul>\n<li>Whether you&#8217;re leasing versus buying a space<\/li>\n<li>The type of shoes and products you sell<\/li>\n<li>Your business entity<\/li>\n<li>The availability of wholesale distributors<\/li>\n<\/ul>\n<p>Your initial inventory will likely be your largest\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/financing-a-business-faq.html\" title=\"FindLaw | Financing a Business FAQ\">startup cost<\/a>. Due to the large expense, many startup shoe businesses work to get a wholesale distributor. Getting shoes at wholesale prices can save money on inventory. Many shoe store owners also choose to offer items like shoe care products and socks.<\/p>\n<p>In addition to inventory, you need to consider the costs of:<\/p>\n<ul>\n<li>Commercial rent or mortgage for a retail location<\/li>\n<li>Utilities<\/li>\n<li>Payroll and staffing<\/li>\n<li>Decor and furnishings<\/li>\n<li>Point-of-sale (POS) software (systems like Shopify and Square may be more convenient and cost-effective)<\/li>\n<li>Insurance premiums<\/li>\n<li>Marketing and promotion<\/li>\n<li>Office supplies and equipment<\/li>\n<li>Professional fees for lawyers, artists, graphic designers, and accountants<\/li>\n<\/ul>\n<p>Make estimates of both\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/financing-basics.html\" title=\"Financing Basics | FindLaw\">startup costs<\/a>\u00a0and ongoing costs. Have at least three months of operating expenses saved up before opening your store.<\/p>\n<p>You&#8217;ll likely need to take out a small business loan to finance your store. Other\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/sources-of-small-business-financing.html\" title=\"Sources of Small Business Financing\">sources of financing<\/a>\u00a0you can pursue include:<\/p>\n<ul>\n<li>A\u00a0<a href=\"https:\/\/www.sba.gov\/partners\/lenders\/7a-loan-program\" title=\"7(a) Loan Program\" target=\"_blank\" rel=\"noopener\">7(a) loan from the SBA<\/a>\u00a0(if eligible)<\/li>\n<li>Investors<\/li>\n<li>Credit cards (thoroughly research and review card terms and interest rates)<\/li>\n<li>Borrowing money from\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/getting-money-from-family-and-friends-for-a-business.html\" title=\"Getting Money From Family and Friends for a Business\">family and friends<\/a><\/li>\n<\/ul>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            4\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Location\">Find a Location for Your Shoe Shop<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Unless you plan to run an online-only shoe company, you must find a\u00a0<a title=\"Factors to Consider: Lease or Purchase of a Facility\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/factors-to-consider-lease-or-purchase-of-a-facility.html\">prime physical location<\/a>\u00a0with steady foot traffic. A plaza or strip mall could be a great choice. Your location should attract customers who are shopping for other items when they spot your shop.<\/p>\n<p>Think about the demographics of your target market\u2014is your location convenient and accessible to them? Considerations like proximity and easy parking may determine whether your customers decide to visit your store.<\/p>\n<p>Also,\u00a0<a title=\"Choosing a Business Location Checklist\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/choosing-a-business-location-checklist.html\">consider your competition<\/a>\u00a0and avoid setting up shop too close to a competitor. You must also have enough square feet to store inventory and furniture.<\/p>\n<p>Your\u00a0<a title=\"True Costs of Commercial Property Rentals\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/commercial-property-rentals.html\">commercial rent<\/a>\u00a0or real estate will be a significant portion of your operating expenses if you&#8217;re opening a physical location. Consider this when determining your budget for commercial space so you don&#8217;t waste time looking at spaces you can&#8217;t afford.<\/p>\n<p>Lastly, check the\u00a0<a title=\"Commercial Leases and Zoning\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/commercial-leases-and-zoning.html\">zoning regulations<\/a>\u00a0for your location. It must have commercial use zoning for you to operate. Having a\u00a0<a title=\"When Do I Need a Business Lawyer for My Small Business?\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-lawyer-resources\/when-do-i-need-a-business-lawyer-for-my-small-business.html\">business attorney<\/a>\u00a0review your business lease is also beneficial. They can help you understand the terms and identify any potential issues.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            5\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Open\">Open an Online Store vs. Physical Storefront<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>You may operate your shoe store online, with a physical retail store, or both. The decision to start a brick-and-mortar, hybrid, or online shoe store depends on your business model,\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/resources.html\" title=\"Business Formation Resources\">resources<\/a>, and goals.<\/p>\n<p>Also, consider your market&#8217;s demands. If your physical area can&#8217;t support a brick-and-mortar store, e-commerce will allow you to reach more customers.<\/p>\n<p>Opening an online-only shoe store is less expensive. You&#8217;ll save some on commercial rent, fixtures, furnishings, and other\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/operating-budget.html\" title=\"Operating Budget | FindLaw\">overhead costs<\/a>. But you&#8217;ll still need space to store inventory and for shipping and receiving. You may still need staff, but not as much.<\/p>\n<p>Running your business on a hybrid model allows you to capitalize on both foot traffic and online traffic. This can potentially increase overall sales. Having an online component can also streamline some aspects of your operations, like inventory management. A multichannel option may also give you an edge over some of your competitors.<\/p>\n<p>Before launching an online business, review the laws regarding\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/internet-and-e-commerce.html\" title=\"Internet and E-Commerce | FindLaw\">internet sales and e-commerce<\/a>. For example, you&#8217;ll need to\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/business-data-breach-customer-id-theft.html\" title=\"Business Data Breach &amp; Customer ID Theft\">protect your customers&#8217; data<\/a>\u00a0and ensure your website meets all legal requirements.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            6\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Structure\">Choose a Legal Structure and Register Your Business<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>The\u00a0<a title=\"Types of Business Structures | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/types-of-business-structures.html\">type of legal structure<\/a>\u00a0you choose for your business is important for liability and taxation. A business attorney can advise you on the\u00a0<a title=\"Business Structures: Which One Is Best for Your Business?\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/business-structures-which-one-is-best-for-your-business.html\">best structure<\/a>\u00a0for your business.<\/p>\n<h3>Limited Liability Companies (LLC) and Corporations<\/h3>\n<p>The law treats your shoe business as separate from you if you structure it as either a <a class=\"diy-biz-affiliate\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-open-a-shoe-store&amp;auto-aff-llc\" rel=\"sponsored noopener\" data-cta=\"Biz Auto LZ - LATL Txt\" data-cta-url=\"legalzoom.com\" target=\"_blank\">limited liability company<\/a> (LLC) or a corporation.<\/p>\n<p>Both\u00a0<a title=\"Corporation vs. LLC: What Is Best for Your New Business?\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/corporation-versus-llc.html\">LLCs and corporations<\/a>\u00a0offer personal liability protection. Your personal assets are protected if a party\u00a0<a title=\"Can I Sue the Owner of an LLC?\" href=\"https:\/\/www.findlaw.com\/litigation\/filing-a-lawsuit\/can-i-sue-the-owner-of-an-llc-.html\">sues your business<\/a>\u00a0or if your business incurs debt.<\/p>\n<p>Forming as an LLC offers more flexibility than a corporation. LLCs are also\u00a0<a title=\"Filing LLC Taxes | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/filing-llc-taxes.html\">pass-through entities<\/a>, meaning the IRS doesn&#8217;t require a separate corporation tax.<\/p>\n<p>Conversely, <a class=\"diy-biz-affiliate\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115291\/26746?subId1=how-to-open-a-shoe-store&amp;auto-aff-c-corp\" rel=\"sponsored noopener\" data-cta=\"Biz Auto LZ - LATL Txt\" data-cta-url=\"legalzoom.com\" target=\"_blank\">corporations<\/a> pay income tax on their profits, and their shareholders also pay taxes on dividends they receive from those profits. You can avoid corporate double taxation by applying as an\u00a0<a title=\"What Is an S Corporation?\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/what-is-an-s-corporation-.html\">S-corp with the IRS<\/a>.<\/p>\n<p>To structure your store as either an <a class=\"diy-biz-affiliate\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-open-a-shoe-store&amp;auto-aff-llc\" rel=\"sponsored noopener\" data-cta=\"Biz Auto LZ - LATL Txt\" data-cta-url=\"legalzoom.com\" target=\"_blank\">LLC<\/a> or corporation, you&#8217;ll\u00a0<a title=\"State Guide: Forms and Fees for Business Formation\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/state-guide-forms-and-fees-for-business-formation.html\">file paperwork<\/a>\u00a0with the secretary of state (or equivalent agency) and pay a filing fee. There are additional requirements to form these entities and comply with state laws (especially corporations).<\/p>\n<h3>Sole Proprietorships and Partnerships<\/h3>\n<p>If you don&#8217;t choose a different structure, the state will classify your business as a sole proprietorship or partnership by default. The default designation depends on the number of members at formation.<\/p>\n<p>As a\u00a0<a title=\"Sole Proprietorships | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/sole-proprietorships.html\">sole proprietor<\/a>, your name is your legal business name. As discussed earlier, you can avoid doing business under your personal name by\u00a0<a title=\"DBA Registration | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/dba-registration.html\">filing a DBA name<\/a>. But as a sole proprietor, you don&#8217;t have personal asset protection.<\/p>\n<p>Conducting business as a sole proprietor is less expensive and requires less business registration paperwork. Still, consider the risk to your personal assets.<\/p>\n<p>A\u00a0<a title=\"Partnerships | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/partnerships.html\">general partnership<\/a>\u00a0allows two or more individuals to share in the profits and losses of a business.<\/p>\n<p>Sole proprietors and partnerships\u00a0<a title=\"Partnership Taxes | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/partnership-taxes.html\">report business income<\/a>\u00a0and losses on their individual tax returns. They don&#8217;t have to file a separate tax return for the business.<\/p>\n<p>A\u00a0<a title=\"The Small Business Partnership: General and Limited\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/the-small-business-partnership-general-and-limited-partnerships.html\">limited liability partnership<\/a>\u00a0(LLP) combines the benefits of an LLC and a partnership. LLPs have the tax advantages of a general partnership. But they offer some personal liability protection to the owners, similar to an LLC.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            7\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"EIN\">Get an EIN and Prepare for Federal Taxes<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Next, get a federal\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes\/employer-identification-number-ein-faq.html\" title=\"Employer Identification Number FAQ\">Employer Identification Number<\/a>\u00a0(EIN) from the Internal Revenue Service (IRS). An EIN is like a Social Security number for your business. The IRS uses these for tax and identification purposes.<\/p>\n<p>The IRS issues EINs at no cost to businesses that require them.\u00a0<a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/apply-for-an-employer-identification-number-ein-online\" title=\"Apply for an EIN Online\" target=\"_blank\" rel=\"noopener\">Apply for yours on the IRS website<\/a>. Watch out for third-party websites that charge a fee for an EIN\u2014many of them look similar to the official IRS site.<\/p>\n<p>You will need your EIN before you can:<\/p>\n<ul>\n<li>Open a business bank account<\/li>\n<li>Hire employees<\/li>\n<li>Pay tax<\/li>\n<\/ul>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            8\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"License\">Secure Your Business Licenses and Permits<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Your shoe business needs the right\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-licenses-and-permits.html\" title=\"Business Licenses and Permits | FindLaw\">licenses and permits<\/a>\u00a0to operate. Failure to secure proper licensing and permits can result in steep fines and penalties. In some cases, the government can even shut down your business.<\/p>\n<p>Local and state governments issue most licenses and permits. Contact your area&#8217;s\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/state-guide-chambers-of-commerce.html\" title=\"State Guide: Chambers of Commerce\">chamber of commerce<\/a>\u00a0to see what your business needs. Plan on securing the following:<\/p>\n<ul>\n<li>Certificate of occupancy (CO)<\/li>\n<li>Sales tax permit<\/li>\n<li>Zoning permit<\/li>\n<li>Sign permit<\/li>\n<\/ul>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            9\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Insurance\">Get Business Insurance<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Securing <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-business-insurance-.html?fli=latl_biz_howto:diy_biz_ins:txt\">adequate&nbsp;business insurance<\/a>&nbsp;is key to protecting your store and giving you peace of mind as a business owner. At a minimum, you will need:<\/p>\n<ul>\n<li>General liability insurance to cover theft, property damage, personal injury claims, and other unexpected events<\/li>\n<li><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/workers-compensation.html\" title=\"Workers&#039; Compensation | FindLaw\">Workers&#8217; compensation<\/a>&nbsp;insurance to cover medical costs and lost wages if an employee suffers an injury on the job<\/li>\n<\/ul>\n<p>For example, if a customer&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/conditions-leading-to-indoor-slip-and-fall-accidents.html\" title=\"Conditions Leading to Indoor Slip and Fall Accidents\">slips and falls<\/a>&nbsp;in your store, insurance will protect your business in a personal injury claim.<\/p>\n<p>You may want&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/do-s-and-don-ts-business-insurance.html\" title=\"Insurance Buying Tips for Small Businesses\">other policies<\/a>&nbsp;in addition to those above. Consider your business&#8217;s risks and liabilities when choosing insurance. A&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-lawyer-resources\/how-a-lawyer-can-help-your-business.html\" title=\"How a Lawyer Can Help Your Business\">business attorney<\/a>&nbsp;or insurance broker can also help you find policies that match your business needs.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            10\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Hire\">Hire Staff for Your Store<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>You will likely need to\u00a0<a title=\"The Hiring Process | FindLaw\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/the-hiring-process.html\">hire staff<\/a>\u00a0for your shoe store. Recruit candidates with experience in the retail industry and customer service backgrounds. Your staff should be committed to providing a service-oriented shopping experience. Customers often need help with sizing and product recommendations, and you want staff who are comfortable doing this.<\/p>\n<p>Start by writing\u00a0<a title=\"Writing Legal and Effective Job Descriptions\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/writing-effective-job-descriptions.html\">effective job descriptions<\/a>. Retail stores often require night and weekend availability, so be sure to state this in your job descriptions. This will save you time in the interview and offer phase of your hiring process.<\/p>\n<p>Post open jobs on online platforms like ZipRecruiter and Indeed. Many employers also use LinkedIn to source talent.<\/p>\n<p>Review applicable employment and\u00a0<a title=\"Hiring Laws: Frequently Asked Questions\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/frequently-asked-questions-regarding-hiring-laws.html\">hiring laws<\/a>. For example, certain questions are illegal to ask\u00a0<a title=\"Avoiding Discrimination and Illegal Questions in Job Interviews\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/best-practices-for-employers-in-a-hiring-interview.html\">in an interview<\/a>. You also must verify each employee&#8217;s identity and eligibility to work in the U.S.<\/p>\n<p>Consider running\u00a0<a title=\"Performing an Employee Background Check\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/performing-an-employee-background-check.html\">background checks<\/a>\u00a0on your employees. This is especially true for employees who perform cash handling or have access to customer information.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            11\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Market\">Market and Promote Your New Shoe Store<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Keep your target market in mind as you make decisions about your\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/the-basics-of-marketing-a-small-business.html\" title=\"How To Craft an Effective Marketing Plan\">marketing strategy<\/a>. What&#8217;s the best way to reach your potential customers? Ensuring people know about your business and the products you offer is vital to building a customer base.<\/p>\n<p>Consider both digital and traditional marketing channels. You may need to adjust your\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/your-marketing-plan.html\" title=\"Your Marketing Plan | FindLaw\">marketing plan<\/a>\u00a0as you go to see what resonates with your audience.<\/p>\n<p>Some\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/marketing-and-advertising-laws.html\" title=\"Marketing and Advertising Laws\">marketing and advertising<\/a>\u00a0methods to try include:<\/p>\n<ul>\n<li>An e-commerce\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/website-terms-and-conditions.html\" title=\"Website Legal Requirements | FindLaw\">website<\/a><\/li>\n<li>A strong social media presence (post engaging, entertaining content\u2014not just promotional posts)<\/li>\n<li>Partnerships with Instagram and TikTok influencers<\/li>\n<li>Search engine optimization (SEO)<\/li>\n<li>Listing your business on Google Maps and in\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/business-directory-listings-are-they-right-for-your-business.html\" title=\"Business Directory Listings: Are They Right for Your Business?\">business directories<\/a><\/li>\n<li><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/email-marketing-best-practices.html\" title=\"Email Marketing Laws and Rules\">Email marketing<\/a><\/li>\n<li>Pay-per-click advertising<\/li>\n<li>Local publicity coverage<\/li>\n<li>Print advertisements and direct mail<\/li>\n<li>Radio ads<\/li>\n<li>Grassroots efforts (getting involved with your community)<\/li>\n<li>Referral programs to encourage word-of-mouth<\/li>\n<\/ul>\n<p>You can also offer a loyalty program. Reward your customers with discounts or other perks as they make purchases. Most loyalty programs are completely digital and most often linked to a customer&#8217;s phone number or email.<\/p>\n<p>A grand opening party is another way to connect with new customers and introduce your store to the community. This is an effective way to drum up excitement about your business and attract new customers.<\/p>\n<p>Some business owners hire a marketing expert or a graphic designer to help with these efforts. You&#8217;ll likely need to hire someone to build your website. Be sure to budget these expenses into your\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/operating-budget.html\" title=\"Operating Budget | FindLaw\">operating costs<\/a>.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2>Need More Help Opening Your Shoe Store?<\/h2>\n<p>Consider joining the\u00a0<a href=\"https:\/\/www.nsra.org\/\" target=\"_blank\" rel=\"noopener\">National Shoe Retailers Association<\/a>\u00a0(NSRA). This non-profit organization provides resources to help shoe retailers improve business performance.<\/p>\n<p>Starting a new retail business takes time, capital, and meticulous planning. Considering what you&#8217;re investing, you&#8217;ll want to get things right the first time.<\/p>\n<p>Some entrepreneurs get help from an attorney. An experienced business attorney can advise on the many legal decisions you&#8217;ll make for your company. This includes your business structure, zoning, contracts (like a lease), insurance, and more.<\/p>\n<p>Contact a local\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-organizations\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">business attorney<\/a>\u00a0today to learn how they can help with your shoe store venture.<\/p>\n<p>If you are ready to start your business, you can let our\u00a0<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-open-a-shoe-store-custom-content\" target=\"_blank\" rel=\"noopener\">trusted partner LegalZoom<\/a>\u00a0handle your business formation filing for $99 plus filing fees.<\/p>\n\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n   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viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-down\" clip-path=\"url(#clip0_604_3423)\">\n                        <path id=\"Vector\"\n                              d=\"M16 0.999995H18.67C19.236 0.989986 19.7859 1.18813 20.2154 1.55681C20.645 1.9255 20.9242 2.43905 21 3V10C20.9242 10.5609 20.645 11.0745 20.2154 11.4432C19.7859 11.8119 19.236 12.01 18.67 12H16M9.00003 14V18C9.00003 18.7956 9.3161 19.5587 9.87871 20.1213C10.4413 20.6839 11.2044 21 12 21L16 12V0.999995H4.72003C4.2377 0.994543 3.76965 1.16359 3.40212 1.47599C3.0346 1.78839 2.79235 2.22309 2.72003 2.7L1.34003 11.7C1.29652 11.9866 1.31586 12.2793 1.39669 12.5577C1.47753 12.8362 1.61793 13.0937 1.80817 13.3125C1.99842 13.5313 2.23395 13.7061 2.49846 13.8248C2.76297 13.9435 3.05012 14.0033 3.34003 14H9.00003Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <\/g>\n 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planning, legal, and financial steps to open a shoe store. 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