{"id":5321,"date":"2024-10-25T11:33:42","date_gmt":"2024-10-25T16:33:42","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/how-to-open-an-indie-bookshop.html"},"modified":"2025-06-30T15:55:00","modified_gmt":"2025-06-30T20:55:00","slug":"how-to-open-an-indie-bookshop","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-open-an-indie-bookshop.html","title":{"rendered":"How To Open an Indie Bookshop"},"content":{"rendered":"\n<section data-testid=\"fl-simple-hero\"  class=\"fl-simple-hero\">\n    <div class=\"fl-simple-hero-container fl-container fl-flex fl-items-center\">\n                <div class=\"fl-simple-hero-title\" data-testid=\"fl-simple-hero-title\">How To Open an Indie Bookshop<\/div>\n            <\/div>\n<\/section>\n    <div class=\"fl-container\">\n        <div class=\"updated-breadcrumb-list\">\n            <ol>\n                        <li>\n                <a href=\"https:\/\/www.findlaw.com\">FindLaw <\/a>\n                <span class=\"breadcrumb-separator\" aria-hidden=\"true\">\/<\/span>\n            <\/li>\n                                <li aria-current=\"page\">How To Open an Indie Bookshop<\/li>\n            <\/ol>\n\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">How To Open an Indie Bookshop<\/h1>\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/natalie-moritz\/\">Natalie Moritz<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/catherine-hodder-esq\/\">Catherine Hodder, Esq.<\/a>\n                | Last reviewed\n        <time>\n                            June 30, 2025\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n    <div class=\"fl-callout-text article-blockquote\">\n        <p>Opening an indie bookshop involves writing a business plan, securing funding, getting licenses, and more. Success depends on finding a niche, offering a memorable customer experience, and competing with large retailers. Starting any business carries personal and financial risks that require careful planning and legal preparation.<\/p>\n\n    <\/div>\n\n\n\n<div class=\"cta-card\">\n    <div class=\"cta-card-container fl-container\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/ability-law\/resources\/\/images\/cta-banner\/Briefcase.svg\" alt=\"\"\/>\n        <div class=\"cta-card__group\">\n            <p class=\"cta-card__title\">We make business formation EASY<\/p>\n            <p class=\"cta-card__subtitle\">Learn about our DIY business formation services here<\/p>\n        <\/div>\n        <a href=\"https:\/\/www.findlaw.com\/forms\/business-formation.html\" class=\"fl-button fl-link-button primary diy-biz-affiliate\" rel=\"sponsored\" data-cta=\"Biz LZ - StateLaws Banner\" data-cta-url=\"legalzoom.com\" aria-disabled=\"false\">\n            <span class=\"fl-button-content\">Start My Business<\/span>\n            <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n        <\/a>\n    <\/div>\n<\/div>\n\n<div class=\"tableOfContent\">\n    <div class=\"table-of-contents\">\n        <span role=\"heading\" aria-level=\"2\" class=\"table-of-contents__title\">10 Steps To Start an Independent Bookseller Business<\/span>\n                <ul class=\"table-of-contents__list\">\n                        <li><a href=\"#Decide\" title=\"1. Decide if You Will Open a Storefront or Online-Only Bookstore Business\">1. Decide if You Will Open a Storefront or Online-Only Bookstore Business<\/a><\/li>\n                        <li><a href=\"#BusinessPlan\" title=\"2. Write a Business Plan\">2. Write a Business Plan<\/a><\/li>\n                        <li><a href=\"#Name\" title=\"3. Pick a Business Name\">3. Pick a Business Name<\/a><\/li>\n                        <li><a href=\"#Structure\" title=\"4. Choose a Legal Structure and Register Your Business\">4. Choose a Legal Structure and Register Your Business<\/a><\/li>\n                        <li><a href=\"#Fund\" title=\"5. Fund Your Business\">5. Fund Your Business<\/a><\/li>\n                        <li><a href=\"#Licenses\" title=\"6. Get Business Licenses and Permits\">6. Get Business Licenses and Permits<\/a><\/li>\n                        <li><a href=\"#Distributors\" title=\"7. Secure Distributors and Wholesalers\">7. Secure Distributors and Wholesalers<\/a><\/li>\n                        <li><a href=\"#Hire\" title=\"8. Staff Your Bookshop\">8. Staff Your Bookshop<\/a><\/li>\n                        <li><a href=\"#Insurance\" title=\"9. Purchase Business Insurance\">9. Purchase Business Insurance<\/a><\/li>\n                        <li><a href=\"#Market\" title=\"10. Market and Promote Your Bookstore\">10. Market and Promote Your Bookstore<\/a><\/li>\n                    <\/ul>\n            <\/div>\n<\/div>\n\n\n<p>Independent bookstores must creatively and strategically compete with Amazon and other retailers that sell books at a lower price. Indie bookstore owners have the unique challenge of convincing customers that the experience the bookshop offers is worth the extra money they\u2019re spending.<\/p>\n<p>A local bookshop can help build community and inspire young readers and writers. It can also be a profitable business. But opening your own bookstore comes with personal and financial risk. Being prepared can help you <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/first-steps.html\">build a solid foundation<\/a> for your business.<\/p>\n<p>This article outlines the operational and legal steps to opening an independent bookstore. You\u2019ll learn how to launch your book business as either a physical or online retailer.<\/p>\n\n\n<div class=\"general-step-component\">\n    <div class=\"steps-container\">\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            1\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Decide To Open an Online-Only or Brick-And-Mortar Bookstore<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a id=\"Decide\"><\/a>Many bookshop owners start with an online-only business. Running an entirely e-commerce bookselling business still allows you to host in-person \u201cpop-ups\u201d to sell inventory and introduce your bookshop to potential customers. Many independent booksellers host small pop-ups at local community events, breweries, coffee shops, and other small business partners.<\/p>\n<h3>Select Your E-Commerce Platform<\/h3>\n<p>A web presence is still beneficial even if you are opening a brick-and-mortar bookstore. By selling both in your physical store and online, you can tap into a larger market and reach customers beyond your local area.<\/p>\n<p>This approach allows you to sell inventory 24\/7 and increase overall book sales. Even if you do not ship books right away, offering customers the option to \u201cbuy online and pick up in-store\u201d can boost your sales.<\/p>\n<p>There are several e-commerce platforms you can use to <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/build-a-business-website.html\">build and operate your online store<\/a>. Top online store builder apps small booksellers often use include:<\/p>\n<ul>\n<li>Shopify<\/li>\n<li>WooCommerce<\/li>\n<li>Squarespace<\/li>\n<\/ul>\n<p>These platforms help manage inventory, process payments, and track sales. You can also build a custom online storefront that reflects your store\u2019s brand and integrates your social channels. Specific features and capabilities vary by platform, so consider the unique needs of your store before paying for an e-commerce platform.<\/p>\n<p>Using these platforms simplifies your online selling processes. But, you must sacrifice a portion of your revenue as they collect a percentage of your sales or charge other fees. Read the terms and conditions carefully before <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-contracts-forms.html\">signing a contract<\/a> for an e-commerce platform. A s<a href=\"https:\/\/lawyers.findlaw.com\/business-commercial-law\/\" target=\"_blank\" rel=\"noopener\">mall business attorney<\/a> can also review any necessary contracts for your business.<\/p>\n<p>Selling online requires you to meet certain standards to protect&nbsp;online credit card transactions&nbsp;from fraud. It\u2019s also important to safeguard your website and customer\u2019s personal information <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/cyber-attacks-small-business-guide.html\">from cyberattacks<\/a>. Your website must also meet specific <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/website-terms-and-conditions.html\">legal requirements<\/a>.<\/p>\n<h3>Choosing a Location for Your Bookshop Storefront<\/h3>\n<p>Finding the right <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/choosing-a-business-location-checklist.html\">neighborhood and location<\/a> for your bookshop is key. Consider all factors that may be important to your customers, like ease of parking or accessibility via public transit. You\u2019ll also want to assess the neighborhood for demand. A small bookstore will likely get more traffic in a neighborhood with restaurants and other shopping.<\/p>\n<p>The cost of your commercial rent will also likely be a determining factor. Carefully review your rental lease for maintenance responsibilities and any restrictions on business hours. Consider getting <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-lawyer-resources\/how-a-lawyer-can-help-your-business.html\">an attorney\u2019s help<\/a> with this. They can also help you negotiate a lease or rental agreement.<\/p>\n<p>Other legal considerations include ensuring your space is ADA-compliant and meets all <a href=\"https:\/\/www.findlaw.com\/realestate\/land-use-laws\/land-use-and-zoning-basics.html\">local zoning rules<\/a>.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            2\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Write a Bookshop Business Plan<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a id=\"BusinessPlan\"><\/a>A <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/before-you-start-your-business-try-starting-a-business-plan.html\">solid business plan<\/a> is the backbone of your business. It includes information on several aspects of your bookstore, including:<\/p>\n<ul>\n<li>Financial projections<\/li>\n<li>Market analysis<\/li>\n<li>Marketing strategies<\/li>\n<li>Operational plans<\/li>\n<li>Management structure<\/li>\n<li>Risk factors<\/li>\n<\/ul>\n<p>Your business plan will inspire how you launch, operate, and grow your business. You will also need it to attract investors and <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/getting-a-loan-for-a-small-business.html\">apply for business loans<\/a>.<\/p>\n<p>Think about the types of books you will sell. Will your bookstore have a niche? Some successful bookshops specialize in one genre\u2014like romance or mysteries. You can also cater to a specific audience, like children or the LGBTQ community.<\/p>\n<p>Many independent bookstores have another profit-generating component of business, like in-store <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-open-a-coffee-shop.html\">coffee and food<\/a>. Some independent bookstores even serve beer and wine. Keep in mind there are additional licensing requirements if you serve prepared beverages, food, or alcohol.<\/p>\n<p>You can also rent out space for private events, meetings, or community gatherings. Many bookstores generate additional profit by selling gifts and other merchandise. Consider partnering with local artists or makers to source gift items, cards, stationery, candles, and more.<\/p>\n<p>Many customers who choose to shop at an indie bookstore instead of Amazon or a big-box book retailer are seeking more \u201cexperiential shopping.\u201d This means they want a memorable and engaging experience rather than <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/tips-for-a-successful-small-business.html\">just a transaction<\/a>. Think about what types of items someone would enjoy using alongside a book. Also, seemingly small touches can add to this experience\u2014everything from how your bookshop smells to the artwork on the walls.<\/p>\n<h3>Your Target Market and Competitive Analysis<\/h3>\n<p>A key part of your business plan is your <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/marketing-research.html\">market research<\/a>. Your market research should inform your marketing strategies and how you promote your business. It will also help you identify your customer base and how to market your store and products to them effectively.<\/p>\n<p>You will also want to perform a competitive analysis. This will help you determine how to set your bookstore apart from other independent booksellers. This type of research is critical, especially in a saturated market. Further, finding your bookstore&#8217;s niche helps you understand the market and identify how your bookstore can stand out.<\/p>\n<p>A business attorney can help you write a business plan. There are also <a href=\"https:\/\/www.sba.gov\/business-guide\/plan-your-business\/write-your-business-plan\" target=\"_blank\" rel=\"noopener\">free templates<\/a> online from the U.S. Small Business Administration (SBA). FindLaw\u2019s <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/creating-a-business-plan.html\">Creating a Business Plan<\/a> section.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            3\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Choose a Business Name<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a id=\"Name\"><\/a>Selecting the perfect <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/choosing-your-business-name.html\">business name<\/a> may be one of the most exciting steps of opening your bookstore. You must choose a name that is not already registered to another business in your state. You can perform a business name search on <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/state-guide-corporations-offices.html\">your state corporation\u2019s website<\/a>, usually a Secretary of State. Next, use the United States Patent and Trademark Office\u2019s (USPTO) <a href=\"https:\/\/www.uspto.gov\/trademarks\/search\" target=\"_blank\" rel=\"noopener\">trademark database<\/a> to ensure your business name isn\u2019t already federally trademarked.<\/p>\n<p>You\u2019ll also need to secure your <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/how-does-a-website-get-a-domain-name.html\">website domain name<\/a> and social media handles.<\/p>\n<p><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-names-do-s-and-don-ts.html\">Choose a name<\/a> that resonates with your target market and reflects your brand. It should be memorable and easy to pronounce. Imagine how the name will look on your marketing materials, signage, and website.<\/p>\n<p>You will <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/registering-the-name-of-your-business.html\">register your business name<\/a> with your state when you choose your business structure. The next step discusses this in more detail.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            4\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Choose a Type of Business Structure<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a><\/a><a id=\"Structure\"><\/a>Next, choose a business structure for your bookstore. Your business plan must include whether your business will operate as:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/how-to-set-up-a-sole-proprietorship.html\">Sole proprietorship<\/a><\/li>\n<li><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/limited-liability-corporation-faq.html\">Limited liability corporation (LLC)<\/a><\/li>\n<li><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-a-corporation-.html\">Corporation<\/a><\/li>\n<li><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/types-of-partnerships.html\">Partnership<\/a><\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/sole-proprietorship-advantages-and-disadvantages.html\">default business structure<\/a> is a sole proprietorship (for businesses with one owner) or a partnership (for businesses with two or more owners). This means that if you do not register your business, your state will consider it a sole proprietorship or partnership.<\/p>\n<p>Most local bookstores form as LLCs. This business structure offers<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/benefits-and-drawbacks-of-different-types-of-business-entities.html\">&nbsp;personal liability protection<\/a>, meaning your personal assets are protected from your bookstore\u2019s liabilities and debts.<\/p>\n<p>You can register your business with <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/state-guide-corporations-offices.html\">your state&#8217;s Secretary of State or corporations office<\/a>. You can also get professional legal help with this step. An attorney can help ensure you complete all paperwork correctly and that your bookshop meets the necessary legal requirements.<\/p>\n<p>After you have registered your business with your state,&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/trademarks.html\">trademark your business name<\/a>&nbsp;and logo. This will protect your business name so others in the book industry cannot use it. You can <a href=\"https:\/\/www.uspto.gov\/trademarks\/apply\" target=\"_blank\" rel=\"noopener\">apply for trademark rights <\/a>through the USPTO.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            5\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Fund Your Indie Bookstore<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a id=\"Fund\"><\/a>Most small business owners must secure outside funding (outside of their savings) to launch their business. A small business loan from a bank or credit union can help you cover initial costs for inventory, rent, and other costs. Some owners also borrow money <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/getting-money-from-family-and-friends-for-a-business.html\">from family and friends<\/a> to help with business costs.<\/p>\n<p>Additionally, the <a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\/7a-loans\" target=\"_blank\" rel=\"noopener\">SBA\u2019s 7(a) loan program<\/a> provides business loans to eligible small businesses.<\/p>\n<p>You may be eligible for a <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/small-business-grants.html\">small business grant<\/a>. Some local governments or nonprofits offer grants to new businesses in particular neighborhoods. Other grants may focus on supporting underrepresented business owners, like women, veterans, or racial minorities. Check with your area\u2019s Chamber of Commerce to find information on available grants.<\/p>\n<p>Make sure your business plan is in good shape before you <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/applying-for-a-loan-financial-documents-to-give-your-lender.html\">pursue funding<\/a>. Investors and lenders will want to see your business plan to assess your business model and financial projections. Be prepared to answer questions about how you plan to achieve profitability and growth.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            6\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Obtain Business Licenses and Permits<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a id=\"Licenses\"><\/a>Brick-and-mortar stores require various <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-licenses-and-permits.html\">business licenses and permits<\/a>, including:<\/p>\n<ul>\n<li>Business license<\/li>\n<li>Zoning permit<\/li>\n<li>Sales tax permit<\/li>\n<li>Certificate of occupancy<\/li>\n<\/ul>\n<p>You will need additional licenses if your bookstore serves coffee, food, or alcohol.<\/p>\n<p>The licenses and permits you need depend on the specifics of your business and <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/state-guide-obtaining-licenses-permits.html\">your location<\/a>. The SBA has more information on <a href=\"https:\/\/www.sba.gov\/business-guide\/launch-your-business\/pick-your-business-location\" target=\"_blank\" rel=\"noopener\">determining the licenses and permits needed<\/a> for your business.<\/p>\n<p>Even online businesses need business licensing. The Internal Revenue Service (IRS) requires a business license for any online selling business that generates a profit. If you rent your home or belong to a <a href=\"https:\/\/www.findlaw.com\/realestate\/owning-a-home\/homeowners-association-basics.html\">homeowners association<\/a> (HOA), be sure to review your lease agreement or your HOA governing documents\u2014some do not allow at-home businesses.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            7\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Secure Distributors and Wholesalers<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a id=\"Distributors\"><\/a>You\u2019ll need to find a supplier or distributor if your store will sell new books. You can also source books from publishers directly, which can help save money via a volume discount.<\/p>\n<p>There are online programs that can help you make informed decisions on your inventory:<\/p>\n<ul>\n<li>\n<p><a href=\"https:\/\/www.edelweissplus.com\/\" target=\"_blank\" rel=\"noopener\">Edelweiss <\/a>helps booksellers discover new titles and manage inventory. It also provides book catalogs, reviews, and sales data.<\/p>\n<\/li>\n<li>\n<p>The <a href=\"https:\/\/www.indiebound.org\/indie-next-list\" target=\"_blank\" rel=\"noopener\">Indie Next List<\/a> from IndieBound can help you curate your selection with popular and recommended titles. You can also find recommendations from other booksellers.<\/p>\n<\/li>\n<\/ul>\n<p>To tap into audiobook sales, consider partnering with a program like <a href=\"https:\/\/libro.fm\/bookshop-partners\" target=\"_blank\" rel=\"noopener\">Libro.fm<\/a>. This allows you to earn a percentage of audiobook sales purchased through your store\u2019s Libro.fm link. You do not have to purchase an initial audiobook inventory to participate. This also enhances customer loyalty by offering an alternative to physical books.<\/p>\n<p>Another way to boost sales without having to source books is to use Bookshop.org. By setting up an affiliate page, you can earn a commission on your customers\u2019 sales through the website.<\/p>\n<p>If you also sell used books, consider offering \u201cbook buy-back\u201d events for customers. Offer store credit or gift cards instead of cash to ensure what you pay is reinvested in your store. This can help increase your inventory and encourage repeat visits from customers.<\/p>\n<p>Ultimately, effective inventory management is crucial for maintaining a selection of books your customers want to buy. Analyzing sales data and customer preferences can help you choose which titles to stock. Further, using inventory management software that tracks sales and manages reorders can ensure popular titles are available.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            8\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Staff Your Bookshop<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a id=\"Hire\"><\/a>Even if your bookshop is online only, you may still <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/what-to-do-when-you-hire-an-employee-for-the-first-time.html\">need staff<\/a> to fulfill orders, field customer service inquiries, and perform other tasks. Running a physical store will likely necessitate more help, especially if your bookshop has a coffee or food service component.<\/p>\n<p>Write comprehensive <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/writing-effective-job-descriptions.html\">job descriptions<\/a> that thoroughly detail responsibilities and duties. Be transparent about pay\u2014this will save you time during the interview and offer process. Candidates should be focused on the customer experience and book lovers themselves. Bookstore staff should be comfortable recommending titles to customers and discussing current literary trends and bestsellers.<\/p>\n<p>As an employer, you must verify your employees\u2019 identities and that they are legally able to work in the U.S. It is also a good idea to run background checks. Review federal and state <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/frequently-asked-questions-regarding-hiring-laws.html\">hiring laws<\/a> prior to hiring your first employee.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            9\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Get Business Insurance<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a id=\"Insurance\"><\/a>Securing <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/do-s-and-don-ts-business-insurance.html\">commercial insurance<\/a> can protect your bookstore from potential liabilities. At a minimum, you should carry general liability and product liability insurance. This insurance covers a range of risks, including property damage and theft.<\/p>\n<p>Since you will be collecting payment information from customers, also consider cyber insurance. This type of coverage will protect you in the event of a <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/protecting-customer-data.html\">data breach or hack<\/a>. This is even more important if you are running an online-only business that collects customer addresses for shipping.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            10\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"\">Market and Promote Your Bookshop<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p><a id=\"Market\"><\/a>In general, customers who shop at indie bookstores enjoy shopping locally and supporting their community. Still, every indie bookseller is unique. Consider your target market and your community when formulating <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/your-marketing-plan.html\">your marketing plan<\/a>. Ultimately, the data in your business plan should inform your marketing strategies.<\/p>\n<p>You can get creative with this process. Remember that your marketing and advertising strategy isn\u2019t set in stone\u2014be <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/advertising-do-s-and-don-ts.html\">willing to pivot<\/a> if something isn\u2019t working. Be open to new ideas.<\/p>\n<p>You may find the greatest success employing methods that connect with your community. Here are some ideas:<\/p>\n<ul>\n<li>Post a monthly calendar of upcoming events. Promote your in-store events online and personally invite customers back for events when they are completing their purchases.<\/li>\n<li>Host book clubs, either in-store or virtually. Consider offering a discount on the book club title.<\/li>\n<li>Boost sales for children\u2019s books by engaging young readers and their parents with a story hour.<\/li>\n<li>Host local authors for readings and book signings.<\/li>\n<li>Advertise staff picks to help customers choose a hot bestseller or niche genre.<\/li>\n<li>Partner with community organizations, complementary businesses, and schools for book fairs.<\/li>\n<li>Curate seasonal subscription boxes.<\/li>\n<li>Host release parties for anticipated new releases.<\/li>\n<\/ul>\n<p>It\u2019s critical to employ a strong digital strategy. Post regularly on your social media channels. The content you post should be relevant to your audience. Share updates, book recommendations, and other updates that interest your audience. Don\u2019t inundate your followers with excessive sales posts.<\/p>\n<p>Brush up on search engine optimization (SEO) tactics. SEO helps improve your website&#8217;s visibility and attract more visitors. Optimizing your content with relevant keywords can help you reach a wider audience. It\u2019s also key to ensure your website is user-friendly.<\/p>\n<p>It\u2019s also smart to review advertising laws if you engage in <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/emarketing.html\">email or text (SMS) marketing<\/a> or offer promotional campaigns or discounts.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2>How Much Money Do You Need To Start an Online Bookstore?<\/h2>\n<p><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/start-up-financing.html\">Start-up costs<\/a> for an indie bookstore vary depending on the scale and scope of your business. Still, you should expect to need at least $20,000 to open a brick-and-mortar book business.<\/p>\n<p>Some key expenses include:<\/p>\n<ul>\n<li>Initial inventory of book stock<\/li>\n<li>Marketing and advertising<\/li>\n<li>Website development and design<\/li>\n<li>E-commerce and inventory management platform fees<\/li>\n<li>Business insurance premiums<\/li>\n<\/ul>\n<p>If you have a physical storefront, the majority of your expenses will go towards <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/commercial-lease-agreement-overview.html\">commercial rent<\/a> (or mortgage payment) and inventory. You\u2019ll also need to invest in:<\/p>\n<ul>\n<li>Furniture, shelving, displays, and decor<\/li>\n<li>Point-of-sale (POS) technology<\/li>\n<li>Staffing and payroll<\/li>\n<\/ul>\n<p>If your store includes a coffee program, you&#8217;ll need coffee machines, tables, chairs, and other caf\u00e9 supplies. You\u2019ll also need to factor in legal fees if you <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-lawyer-resources\/hiring-a-business-lawyer.html\">hire an attorney<\/a> for help.<\/p>\n<p>Create a <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/operating-budget.html\">detailed budget<\/a> and consider all potential upfront and ongoing expenses.<\/p>\n<h2>Other Resources for Indie Booksellers<\/h2>\n<p>The <a href=\"https:\/\/www.bookweb.org\/\" target=\"_blank\" rel=\"noopener\">American Booksellers Association<\/a> (ABA) offers resources and support to help small booksellers thrive in a competitive industry. Find educational resources, networking opportunities, marketing support, and more.<\/p>\n<p>For more information and resources on starting and running a small business, see FindLaw\u2019s <a href=\"https:\/\/www.findlaw.com\/smallbusiness.html\">Small Business Law<\/a> section.<\/p>\n<p>The <a href=\"https:\/\/www.sba.gov\/local-assistance\" target=\"_blank\" rel=\"noopener\">U.S. Small Business Administration<\/a> (SBA) helps business owners access local Small Business Development Centers, find business mentors, and more.<\/p>\n<h2>Need More Help Opening Your Indie Bookstore? Talk to an Attorney<\/h2>\n<p>Taking your new bookstore from a business idea to an actual business is challenging. Get your bookstore off to the right start by consulting a\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-organizations\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">local business attorney<\/a>. Professional legal help can advise you on how to set up your bookshop correctly. They can also help shield you from liability, safeguard your assets, and protect your brand from competitors.<\/p>\n<p>If you\u2019re an entrepreneur ready to start your business, you can let our\u00a0<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-start-a-skincare-business-custom-content%20wct2410041729llbno\" target=\"_blank\" rel=\"noopener\">trusted partner LegalZoom<\/a>\u00a0handle your business formation filing for $99 plus filing fees.<\/p>\n\n\n\n<div class=\"cta-card\">\n    <div class=\"cta-card-container fl-container\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/ability-law\/resources\/\/images\/cta-banner\/Briefcase.svg\" alt=\"\"\/>\n        <div class=\"cta-card__group\">\n            <p class=\"cta-card__title\">We make business formation EASY<\/p>\n            <p class=\"cta-card__subtitle\">Learn about our DIY business formation services here<\/p>\n        <\/div>\n        <a href=\"https:\/\/www.findlaw.com\/forms\/business-formation.html\" class=\"fl-button fl-link-button primary diy-biz-affiliate\" rel=\"sponsored\" data-cta=\"Biz LZ - StateLaws Banner\" data-cta-url=\"legalzoom.com\" aria-disabled=\"false\">\n            <span class=\"fl-button-content\">Start My Business<\/span>\n            <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n        <\/a>\n    <\/div>\n<\/div>\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span 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class=\"was-this-helpful__thank-you-message\" role=\"status\">\n        <i class=\"was-this-helpful__thank-you-message-icon fa fa-check\"><\/i>\n        <p class=\"was-this-helpful__thank-you-message-text\" aria-live=\"polite\"><\/p>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\" fl-section-sidebar  \"><div class=\"generalCard\">\n            <div class=\"disclaimer--newLegalZoom general-card--newLegalZoom__disclaimer fl-text-sm\">\n            <p>FindLaw will earn a commission if you purchase business formation products through these affiliate links.<\/p>\n        <\/div>\n        <div class=\"general-card general-card--newLegalZoom\">\n        <div class=\"general-card__header\">\n            <div class=\"general-card__header-image-container\">\n                <img decoding=\"async\" loading=\"lazy\" class=\"general-card__header-image--newLegalZoomText\"\n                     src=\"\/wp-content\/themes\/ability-law\/resources\/\/images\/legal-zoom\/legal_zoom_text.png\"\n       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Learn the steps for opening an independent bookstore at FindLaw.<\/p>\n","protected":false},"author":41135,"featured_media":0,"parent":5123,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"app\/Http\/Controllers\/Templates\/ArticleDIYConversionController.php","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_autodraft_ids":[],"_cloudinary_featured_overwrite":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_is_real_time_mode":false,"_realtime_collaborators":"","footnotes":"","cf_checklist_status":[]},"categories":[2],"tags":[],"state_laws_tags":[],"flmsa":[],"class_list":["post-5321","page","type-page","status-publish","hentry","category-smallbusiness"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/users\/41135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/comments?post=5321"}],"version-history":[{"count":0,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5321\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5123"}],"wp:attachment":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/media?parent=5321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/categories?post=5321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/tags?post=5321"},{"taxonomy":"state_laws_tags","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/state_laws_tags?post=5321"},{"taxonomy":"flmsa","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/flmsa?post=5321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}