{"id":5414,"date":"2024-09-26T23:29:13","date_gmt":"2024-09-27T04:29:13","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/how-to-start-a-personal-training-business.html"},"modified":"2025-06-26T13:10:00","modified_gmt":"2025-06-26T18:10:00","slug":"how-to-start-a-personal-training-business","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-start-a-personal-training-business.html","title":{"rendered":"How To Start a Personal Training Business"},"content":{"rendered":"\n<section data-testid=\"fl-simple-hero\"  class=\"fl-simple-hero\">\n    <div class=\"fl-simple-hero-container fl-container fl-flex fl-items-center\">\n                <div class=\"fl-simple-hero-title\" data-testid=\"fl-simple-hero-title\">How To Start a Personal Training Business<\/div>\n            <\/div>\n<\/section>\n    <div class=\"fl-container\">\n        <div class=\"updated-breadcrumb-list\">\n            <ol>\n                        <li>\n                <a href=\"https:\/\/www.findlaw.com\">FindLaw <\/a>\n                <span class=\"breadcrumb-separator\" aria-hidden=\"true\">\/<\/span>\n            <\/li>\n                                <li aria-current=\"page\">How To Start a Personal Training Business<\/li>\n            <\/ol>\n\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">How To Start a Personal Training Business<\/h1>\n\n\n<figure class=\"wp-block-image fl-no-margin\"><img decoding=\"async\" src=\"https://www.findlaw.com/static/c/images\/image\/upload\/ability-law\/wp-prod\/content-original-images-personal-fitness-trainer-.jpg\" alt=\"Personal fitness training\"\/><\/figure>\n\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/natalie-moritz\/\">Natalie Moritz<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/amber-sheppard-esq\/\">Amber Sheppard, Esq.<\/a>\n                | Last updated\n        <time>\n                            June 26, 2025\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n    <div class=\"fl-callout-text article-blockquote\">\n        <p>The key steps to starting a <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_26356426\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"26356426\">personal training business<\/span> involve getting the proper certification, making a <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_26356437\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"26356437\">business plan<\/span>, choosing your <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_26356451\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"26356451\">business name<\/span> and legal structure, identifying your <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_26356468\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"26356468\">target market<\/span>, and obtaining necessary <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_26356450\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"26356450\">business licenses<\/span> and permits.<\/p>\n\n    <\/div>\n\n\n\n<p><b><i>Form your LLC with confidence.\u202f<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-start-a-personal-training-business-in-content\" target=\"_blank\" rel=\"noopener\">Our trusted partner LegalZoom has packages starting at $0 + filing fees.<\/a><\/i><\/b><\/p>\n\n\n<div class=\"tableOfContent\">\n    <div class=\"table-of-contents\">\n        <span role=\"heading\" aria-level=\"2\" class=\"table-of-contents__title\">Steps To Start a Personal Training Business<\/span>\n                <ul class=\"table-of-contents__list\">\n                        <li><a href=\"#Certifications\" title=\"1. Get the Proper Certifications\">1. Get the Proper Certifications<\/a><\/li>\n                        <li><a href=\"#Plan\" title=\"2. Make a Business Plan\">2. Make a Business Plan<\/a><\/li>\n                        <li><a href=\"#Identify\" title=\"3. Identify Your Potential Client and Market\">3. Identify Your Potential Client and Market<\/a><\/li>\n                        <li><a href=\"#Costs\" title=\"4. Break Down Your Startup Costs\">4. Break Down Your Startup Costs<\/a><\/li>\n                        <li><a href=\"#Name\" title=\"5. Choose Your Business Name\">5. Choose Your Business Name<\/a><\/li>\n                        <li><a href=\"#Structure\" title=\"6. Choose Your Business Structure\">6. Choose Your Business Structure<\/a><\/li>\n                        <li><a href=\"#EIN\" title=\"7. Obtain an Employment Identification Number or Tax ID\">7. Obtain an Employment Identification Number or Tax ID<\/a><\/li>\n                        <li><a href=\"#Operations\" title=\"8. Set Up Operations\">8. Set Up Operations<\/a><\/li>\n                        <li><a href=\"#Permits\" title=\"9. Apply for Business Licenses and Permits\">9. Apply for Business Licenses and Permits<\/a><\/li>\n                        <li><a href=\"#Insurance\" title=\"10. Obtain Business Insurance\">10. Obtain Business Insurance<\/a><\/li>\n                        <li><a href=\"#Market\" title=\"11. Create a Marketing Strategy\">11. Create a Marketing Strategy<\/a><\/li>\n                    <\/ul>\n            <\/div>\n<\/div>\n\n\n<p>According to the&nbsp;United States Bureau of Labor Statistics, the employment of fitness trainers and instructors is projected to grow 14% from 2022 to 2032. This is faster than the average for all occupations. The shift towards active living and the increased availability of fitness options has sustained growth in the fitness industry.&nbsp; If you are ready to launch a fitness startup, follow this step-by-step guide to set up your personal trainer business.<\/p>\n<p>In today\u2019s health-conscious world, more people want to improve their fitness and well-being. Due to busy schedules and diverse fitness goals, personal trainers are a popular choice for customized workout plans, expert guidance, and the motivation needed to achieve fitness goals.<\/p>\n<p>If you are thinking about becoming a personal trainer, it\u2019s important to first educate yourself on the ins and outs of starting a successful venture.&nbsp;<\/p>\n<p>Want to know more about starting a gym or fitness center?&nbsp;See&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-open-a-gym.html\">How To Open A Gym<\/a>&nbsp;.&nbsp;<\/p>\n\n\n<div class=\"general-step-component\">\n    <div class=\"steps-container\">\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            1\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Certifications\">Get the Proper Certifications<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>There is no legal requirement for personal trainers to have a specific certification to practice. There may be required industry-specific certifications, but there is no national requirement. Having the proper credentials is a professional standard within the fitness sector. The right certifications will increase your credibility and help you remain competitive.<\/p>\n<p>Most gyms and health organizations also require personal trainer certifications or a post-secondary degree in exercise science, kinesiology, sports medicine, physical education, or a related field.<\/p>\n<p>Several organizations offer personal training certifications. Many of them use an online program you can complete from home. But any program you consider should have accreditation by the&nbsp;<a href=\"https:\/\/www.credentialingexcellence.org\/Accreditation\/Earn-Accreditation\/NCCA\" title=\"NCCA Accreditation\" target=\"_blank\" rel=\"noopener\">National Commission for Certifying Agencies<\/a>&nbsp;(NCCA) or&nbsp;<a href=\"https:\/\/www.chea.org\/distance-education-accrediting-commission\" title=\"Distance Education Accrediting Commission - (DEAC)\" target=\"_blank\" rel=\"noopener\">Distance Education Accrediting Commission<\/a>&nbsp;(DEAC).<\/p>\n<p>The<a href=\"https:\/\/www.nasm.org\/become-a-personal-trainer\" title=\"Become a Certified Personal Trainer With NASM\" target=\"_blank\" rel=\"noopener\">&nbsp;National Academy of Sports Medicine<\/a>&nbsp;(NASM) and the&nbsp;<a href=\"https:\/\/www.acefitness.org\/fitness-certifications\" title=\"ACE Health &amp; Fitness Certifications\" target=\"_blank\" rel=\"noopener\">American Council on Exercise<\/a>&nbsp;(ACE) offer two of the most reputable personal training certifications.<\/p>\n<p>If you&#8217;re not certified, you should know the basics of first aid and have training in&nbsp;<a href=\"https:\/\/www.mayoclinic.org\/first-aid\/first-aid-cpr\/basics\/art-20056600\" title=\"Cardiopulmonary Resuscitation (CPR): First Aid\" target=\"_blank\" rel=\"noopener\">cardiopulmonary resuscitation<\/a>&nbsp;(CPR) and&nbsp;<a href=\"https:\/\/www.mayoclinic.org\/diseases-conditions\/heart-arrhythmia\/in-depth\/automated-external-defibrillators\/art-20043909\" title=\"Do You Need an AED?\" target=\"_blank\" rel=\"noopener\">automated external defibrillator<\/a>&nbsp;(AED) for cardiac arrest. Your business insurance may require certifications.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            2\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Plan\">2. Make a Business Plan<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Why do you need a&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/before-you-start-your-business-try-starting-a-business-plan.html\" title=\"The Benefits of a Good Business Plan\">business plan<\/a>? What are the benefits?<\/p>\n<p>A well-written business plan is a strategic roadmap for your business goals. It clearly outlines your entire business model, informing several areas of your business and guiding future decision-making.<\/p>\n<p>Your business plan is even more important if you need to take out a&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/financing-a-business-faq.html\" title=\"Financing a Business FAQ\">business loan<\/a>&nbsp;or seek out other financing. Investors and financial institutions will use your business plan to determine the risk of investing in your business or giving you a loan.<\/p>\n<p>Your&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/contents-of-a-written-business-plan.html\" title=\"Contents of a Written Business Plan\">business plan<\/a>&nbsp;should cover the following:<\/p>\n<ul>\n<li>Business description and objectives<\/li>\n<li>Market analysis (target market, demographics, and competitive analysis)<\/li>\n<li>Marketing and sales plan<\/li>\n<li>Business operations<\/li>\n<li>Costs and expenses<\/li>\n<li>Financial projections<\/li>\n<\/ul>\n<p>Having a business attorney or accountant review your business plan is helpful.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            3\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Identify\">Identify Your Potential Client and Market<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Comprehensive&nbsp;&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/marketing-research.html\" title=\"Marketing Research\">market research<\/a>&nbsp;&nbsp;will inform several aspects of your business, from pricing to marketing messaging.<\/p>\n<p>Who is your ideal client base or&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-determine-the-ideal-target-audience-for-a-business.html\" title=\"How To Determine the Ideal Target Audience for a Business\">target audience<\/a>? For example, decide if you want to work with:<\/p>\n<ul>\n<li>Athletes<\/li>\n<li>Bodybuilders<\/li>\n<li>Celebrities<\/li>\n<li>In-home personal training<\/li>\n<li>On-location personal training<\/li>\n<li>Senior citizens<\/li>\n<li>Special populations<\/li>\n<li>Youth<\/li>\n<\/ul>\n<p>Know your target demographic&#8217;s fitness goals so you can&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/essential-advertising-rules-for-your-businesses.html\" title=\"Essential Advertising Rules for Your Businesses\">position your messaging<\/a>&nbsp;and tailor training sessions for them.<\/p>\n<p>Next, determine what you can charge. Researching your area&#8217;s pricing for personal training sessions can help you decide your fees.<\/p>\n<p>Finally, determine how many clients and sessions you need to make a healthy profit.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            4\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Costs\">Break Down Your Startup Costs<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Depending on where you run your business, you could have minimal&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-finances\/start-up-costs-overview.html\" title=\"Start-Up Costs: Overview\">startup costs<\/a>.<i>&nbsp;<\/i>But you&#8217;ll need to invest in some or all of the following to get your business running:<\/p>\n<ul>\n<li>Certifications, training, and professional membership fees<\/li>\n<li>Business registration and licensing<\/li>\n<li>Commercial insurance<\/li>\n<li>Equipment and supplies<\/li>\n<li>Gym fees (if you work out of a gym or fitness center)<\/li>\n<li>Rent or lease payments (if you rent a&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/commercial-property-rentals.html\" title=\"Commercial Property Rentals\">commercial space<\/a>)<\/li>\n<li>Marketing materials<\/li>\n<li>Professional fees (if you hire a lawyer, accountant, or other business professional)<\/li>\n<\/ul>\n<p>Determine how much cash you need to&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/operating-budget.html\" title=\"Operating Budget\">start your business<\/a>. Then, figure out how you want your clients to pay you. Consider offering easy ways to pay, like Venmo, PayPal, Stripe, and Square.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            5\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Name\">Choose Your Business Name<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Give serious thought when&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/choosing-your-business-name.html\" title=\"Choosing Your Business Name\">choosing your business name<\/a>. As a personal trainer, you are your brand. You can enhance your brand with a catchy or clever title. For example, instead of &quot;Casey Clark Personal Training,&quot; you could call your business &quot;Results by Casey.&quot;<\/p>\n<p>Here are three steps for choosing and securing a business name:<\/p>\n<ol>\n<li>Decide on a&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-names-do-s-and-don-ts.html\" title=\"Business Names: Do&#039;s and Don&#039;ts\">name for your business<\/a>.<\/li>\n<li>Search to ensure your selected name&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/starting-your-own-business-business-name-availability.html\" title=\"How To Check if a Business Name Is Still Available\">is not already used by another business<\/a>.<\/li>\n<li>Secure the business name by filing a&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/dba-registration.html\" title=\"DBA Registration\">fictitious name registration<\/a>.<\/li>\n<\/ol>\n<p>If you&#8217;re a sole proprietor, file a <a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115292\/26746?subId1=how-to-start-a-personal-training-business&#038;auto-aff-dba\" class=\"diy-biz-affiliate\" rel=\"sponsored noopener\" data-cta=\"Biz Auto LZ - LATL Txt\" data-cta-url=\"legalzoom.com\" target=\"_blank\">fictitious name<\/a> registration or a &quot;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-a-dba-.html\" title=\"What Is a DBA?\">doing business as<\/a>&quot; (DBA). Or, if forming a corporate entity,&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/registering-the-name-of-your-business.html\" title=\"How To Register a Business Name\">register the business name<\/a>&nbsp;on the paperwork with the secretary of state.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            6\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Structure\">Choose Your Business Structure<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>An essential step in launching your business is protecting personal assets from your business operations. Your\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/business-structures-which-one-is-best-for-your-business.html\" title=\"Which Structure Is Best for Your Business\">legal business structure<\/a>\u00a0determines your level of liability.<\/p>\n<p>A personal trainer can operate as a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/sole-proprietorship-advantages-and-disadvantages.html\" title=\"Sole Proprietorship Advantages and Disadvantages\">sole proprietor<\/a>. But this comes with some risk\u2014there is no protection from lawsuits that result from your business. Due to the physical nature of personal training and the risk of injury, it may be a better choice to\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/types-of-business-structures.html\" title=\"Types of Business Structures\">structure your business<\/a>\u00a0as a corporation, limited partnership, or <a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-start-a-personal-training-business&#038;auto-aff-llc\" class=\"diy-biz-affiliate\" rel=\"sponsored noopener\" data-cta=\"Biz Auto LZ - LATL Txt\" data-cta-url=\"legalzoom.com\" target=\"_blank\">limited liability company<\/a> (LLC).<\/p>\n<p>A corporate entity separates the\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/business-liability.html\" title=\"Business Liability\">liabilities of the business<\/a>\u00a0from your personal assets. For example, if a client\u00a0<a href=\"https:\/\/www.findlaw.com\/injury\/accident-injury-law\/personal-injury-law-the-basics.html\" title=\"What Is a Personal Injury Lawsuit?\">suffers an injury<\/a>\u00a0from your equipment or a training session, they can only sue your company, not you.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            7\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"EIN\">Obtain an Employment Identification Number or Tax ID<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Once you&#8217;ve created your corporate entity, apply for an&nbsp;<a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/apply-for-an-employer-identification-number-ein-online\" title=\"Apply for an EIN Online\" target=\"_blank\" rel=\"noopener\">Employment Identification Number (EIN)<\/a>&nbsp;with the IRS. This number links to your business name for tax purposes. You will need your&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes\/employer-identification-number-ein-faq.html\" title=\"EIN FAQ\">EIN<\/a>&nbsp;to open a business bank account.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            8\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Operations\">Set Up Operations<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>A personal training small business is flexible. You&#8217;ll need to decide where you conduct business\u2014either at your client&#8217;s home, your home, a park, or a gym. There are pros and cons to each.<\/p>\n<h3>Client&#8217;s Home<\/h3>\n<p>Going to a client&#8217;s home is most convenient for your client. If they don&#8217;t have a home gym or the necessary equipment, you will supply the equipment for their sessions. This option may also come with space restraints and travel costs. Consider gas prices, time to set up, and travel time to the location when pricing your sessions.<\/p>\n<h3>Your Home<\/h3>\n<p><a title=\"Operating a Home-Based Business\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/operating-a-home-based-business.html\">Your home<\/a>\u00a0may be the most convenient option for you. You can set up an exercise area for training. If you have a dedicated space for your clients, you may be able to deduct part of that space as a\u00a0<a title=\"Business Deductions Checklist\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes\/business-deductions-checklist.html\">business expense<\/a>.<\/p>\n<p>Your homeowner&#8217;s insurance may not cover liability from self-employment activities conducted in your home. If you rent your home, there may be a clause that prohibits commercial activity within the home. Talk to your insurance provider about adjusting your coverage and adding the appropriate\u00a0<a title=\"Do&#039;s and Don&#039;ts: Business Insurance\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/do-s-and-don-ts-business-insurance.html\">business insurance<\/a>. If you train clients at your home, you may find yourself in breach of contract and evicted.<\/p>\n<h3>Park<\/h3>\n<p>Meeting your client at a park or outdoor venue means you have low overhead, but you must transport your equipment. You are also subject to weather conditions, and your clients may not want to exercise in public.<\/p>\n<p>Some public parks require permits or licenses to train there, so research your local zoning and licensing laws before scheduling clients.<\/p>\n<h3>Gym<\/h3>\n<p>Although you may pay a fee, training clients from a local gym has several advantages. For example, you can access various exercise equipment, and members that see you helping other clients may hire you. Plus, the gym may refer clients to you.<\/p>\n<p>But the gym may have some control over the type of personal training you can do on-site. They may also limit the hours and times you can hold training sessions. Some gyms don&#8217;t allow on-location personal training by third parties.<\/p>\n<h3>Online<\/h3>\n<p>Another option is to market your services as an online personal trainer. This\u00a0<a title=\"Creating an Online Business: Legal Considerations\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/creating-an-online-business--legal-considerations-.html\">digital model<\/a>\u00a0lets you work with clients, deliver workouts, and provide personalized guidance virtually. You can use YouTube, Vimeo, Zoom, and other streaming and video platforms to post content and host virtual sessions.<\/p>\n<p>This option removes geographic restrictions, helping you reach a wider audience. But this model may deter potential clients who want to work with a fitness professional in person.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            9\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Permits\">Apply for Business Licenses and Permits<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Check with your state and city&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/state-guide-obtaining-licenses-permits.html\" title=\"State Guide: Obtaining Licenses &amp; Permits\">licensing offices<\/a>&nbsp;to apply for a business license and any necessary permits.<\/p>\n<p>You may need additional&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/licenses-and-permits-overview.html\" title=\"Licenses and Permits: Overview\">licenses and permits<\/a>&nbsp;depending on your jurisdiction and the specific personal training services you offer.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            10\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Insurance\">Obtain Business Insurance<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>In addition to corporate protection, it is critical to have general liability insurance and professional liability insurance. Juries have&nbsp;<a href=\"https:\/\/www.findlaw.com\/injury\/accident-injury-law\/injury-damages.html\" title=\"Injury Damages\">awarded damages<\/a>&nbsp;to clients who suffered injuries during a personal training session.<\/p>\n<p><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-business-insurance-.html?fli=latl_biz_howto:diy_biz_ins:txt\">Business insurance<\/a>&nbsp;protects personal assets from lawsuits arising from your business. Personal trainer business insurance varies, so talk to a local agent to see what best fits your business model.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            11\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Market\">Create a Marketing Strategy<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>A strong\u00a0<a title=\"Marketing and Advertising Laws\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/marketing-and-advertising-laws.html\">marketing strategy<\/a>\u00a0will help you find your first clients and get your business off the ground.<\/p>\n<p>Your\u00a0<a title=\"Marketing Your Business: 7 Important Considerations\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/a-marketing-chronology.html\">marketing\u00a0<\/a>and advertising strategy should have several elements. Diversify the methods you use to spread the word about your new business and attract new clients. Consider the following:<\/p>\n<ul>\n<li>Traditional media, like radio and newspaper ads<\/li>\n<li>Digital methods like social media, search engine optimization (SEO), and\u00a0<a title=\"Small Business Email Marketing\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/emarketing.html\">email marketing<\/a><\/li>\n<li>Community events and outreach\u2014community centers, festivals, and neighborhood events are great ways to connect with your customer base<\/li>\n<li>Word-of-mouth and referral programs<\/li>\n<li>Partnerships with local businesses (like partnering with the health foods store or smoothie shop in your neighborhood)<\/li>\n<li>Press coverage and publicity\u2014try to get local news outlets to cover your new business<\/li>\n<li>Promotional materials and merchandise<\/li>\n<li>Business cards, flyers, and signage<\/li>\n<\/ul>\n<p><a title=\"Make a Website for Your Business\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/build-a-business-website.html\">Setting up a website<\/a>\u00a0and social media pages for your fitness business should be a top priority.<\/p>\n<p>Post fitness tips to your social channels. Instagram, TikTok, and X (formerly Twitter) are great ways to <a title=\"How To Drive Traffic to Your Business Website\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/how-you-can-build-website-traffic.html\">drive traffic to your website<\/a>. You can also create a business page on LinkedIn.<\/p>\n<p>If you allow clients to book sessions through\u00a0<a title=\"Checklist: Establishing a Website\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/checklist-establishing-a-web-site.html\">your website<\/a>, take proper\u00a0<a title=\"Cyber Attacks: Small Business Guide\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/cyber-attacks-small-business-guide.html\">cybersecurity<\/a>\u00a0measures and communicate your\u00a0<a title=\"Website Terms and Conditions\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/website-terms-and-conditions.html\">privacy policy<\/a>\u00a0clearly.<\/p>\n<p>&nbsp;<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2>Seek Out Professional Help<\/h2>\n<p>As a new business owner, engaging other professionals to help with your business setup and planning is helpful.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-lawyer-resources\/when-do-i-need-a-business-lawyer-for-my-small-business.html\">Business attorneys<\/a>\u00a0know how to handle corporate paperwork, draft liability waivers, and advise you on contract matters. They may also be able to help you with your\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-plan-overview.html\">business plan<\/a>.<\/li>\n<li>Accountants can help you\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes\/business-tax-basics.html\">file taxes<\/a>\u00a0and look for deductions to pay less in taxes.<\/li>\n<li>Business coaches or mentors can offer\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/starting-a-business-resources.html\">guidance and insights<\/a>\u00a0into business strategy and decision-making.<\/li>\n<li>Insurance agents help identify and recommend the appropriate\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/insurance-policies.html\">insurance coverage<\/a>\u00a0for your business.<\/li>\n<\/ul>\n<p>Launching and growing a successful personal training business will likely require some help and guidance along the way.<\/p>\n<h2>Starting Your Business the Right Way<\/h2>\n<p>You may want to consult with a\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-organizations\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">local business attorney<\/a>\u00a0to keep your new personal training business in good shape.<\/p>\n<p>If you are ready to start your business, you can let our\u00a0<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-start-a-personal-training-business-custom-content\" target=\"_blank\" rel=\"noopener\">trusted partner LegalZoom<\/a>\u00a0handle your business formation filing for $99 plus filing fees.<\/p>\n\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-up\" clip-path=\"url(#clip0_604_3418)\">\n                        <path id=\"Vector\"\n                              d=\"M6 21H3C2.46957 21 1.96086 20.7893 1.58579 20.4142C1.21071 20.0391 1 19.5304 1 19V12C1 11.4696 1.21071 10.9609 1.58579 10.5858C1.96086 10.2107 2.46957 10 3 10H6M13 8V4C13 3.20435 12.6839 2.44129 12.1213 1.87868C11.5587 1.31607 10.7956 1 10 1L6 10V21H17.28C17.7623 21.0055 18.2304 20.8364 18.5979 20.524C18.9654 20.2116 19.2077 19.7769 19.28 19.3L20.66 10.3C20.7035 10.0134 20.6842 9.72068 20.6033 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was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--understandable\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Easy to understand\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--understandable\"\n                        >Easy to understand<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--solved-problem\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Solved my problem\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--solved-problem\"\n                        >Solved my problem<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--negative\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this not helpful?<\/legend>\n                    <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n                        <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--missing-info\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Missing Information\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--missing-info\"\n                        >Missing the information I need<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--complicated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Too complicated\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--complicated\"\n                        >Too complicated \/ too many steps<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--dated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Out of date\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--dated\"\n                        >Out of date<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--negative-other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--negative-other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__form-buttons-container\">\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--positive at-feedback-submit fl-button secondary\"\n                    type=\"submit\"\n                >\n                    <span class=\"fl-button-content\">Submit<\/span>\n                    <i\n                        class=\"fa fa-angle-right medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n                <button\n                    class=\"was-this-helpful__feedback-button was-this-helpful__feedback-button--cancel fl-button primary disabled\"\n                    type=\"reset\"\n                >\n                    <span class=\"fl-button-content\">Cancel<\/span>\n                    <i\n                        class=\"fa fa-times-circle medium\"\n                        aria-hidden=\"true\"\n                    ><\/i>\n                <\/button>\n            <\/div>\n        <\/form>\n    <\/div>\n    <div class=\"was-this-helpful__thank-you-message\" role=\"status\">\n        <i class=\"was-this-helpful__thank-you-message-icon fa fa-check\"><\/i>\n        <p class=\"was-this-helpful__thank-you-message-text\" aria-live=\"polite\"><\/p>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\" fl-section-sidebar  \"><div class=\"generalCard\">\n            <div class=\"disclaimer--newLegalZoom general-card--newLegalZoom__disclaimer fl-text-sm\">\n            <p>FindLaw will earn a commission if you purchase business formation products through these affiliate links.<\/p>\n        <\/div>\n        <div class=\"general-card general-card--newLegalZoom\">\n        <div class=\"general-card__header\">\n            <div class=\"general-card__header-image-container\">\n                <img decoding=\"async\" loading=\"lazy\" class=\"general-card__header-image--newLegalZoomText\"\n                     src=\"\/wp-content\/themes\/ability-law\/resources\/images\/legal-zoom\/legal_zoom_text.png\"\n                     alt=\"\">\n                <img decoding=\"async\" loading=\"lazy\" class=\"general-card__header-image--newLegalZoom\"\n                     src=\"\/wp-content\/themes\/ability-law\/resources\/images\/legal-zoom\/legal_zoom.png\"\n                     alt=\"\">\n            <\/div>\n            <span class=\"general-card__header-title fl-text\"><p>Meet FindLaw&#8217;s <b>trusted partner LegalZoom<\/b>, an industry leader in online business formations<\/p>\n<\/span>\n        <\/div>\n        <div class=\"general-card__body\">\n            <div class=\"text section\">\n                <div class=\"cmp-text\">\n                    <h2 class=\"general-card__h2--newLegalZoom fl-h3-landing\">Let&#8217;s start your free LLC!<\/h2>\n                    <div>\n                        <\/p>\n<p>Join the millions who launched their businesses with LegalZoom.<\/p>\n<p><b>LLC plans start at $0 + state fees.<\/b><\/p><\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"general-card__footer\">\n            <a class=\"general-card__footer-link fl-text-lg diy-biz-affiliate\" data-cta-url=\"legalzoom.com\" data-cta=\"Biz LZ - StateLaws ESum\" target=\"_blank\" rel=\"sponsored noopener\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-start-a-personal-training-business-esum\">\n                <p class=\"general-card__footer-link-text fl-no-margin fl-text-lg-medium\">SELECT AND START LLC<\/p>\n                <i class=\"general-card__footer-link-icon fa fa-angle-right\" aria-hidden=\"true\"><\/i>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"general-card--newLegalZoom__bottom\">\n        <p>Prefer to work with a lawyer?<\/p>\n<p><a>Find one right now.<\/a><\/p>\n\n    <\/div>\n<\/div>\n\n<div class=\"general-list\">\n    <h3>Helpful Links<\/h3>\n    <ul class=\"fl-list fl-no-margin\">\n                                    <li class=\"fl-list-item fl-flex\">\n                    <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n                    <a class=\"fl-list-item-link\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business.html\">\n                        Starting a Business\n                    <\/a>\n                <\/li>\n                                                <li class=\"fl-list-item fl-flex\">\n                    <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n                    <a class=\"fl-list-item-link\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes.html\">\n                        Business Tax Law\n                    <\/a>\n                <\/li>\n                                                <li class=\"fl-list-item fl-flex\">\n                    <i class=\"fa fa-angle-right medium\" aria-hidden=\"true\"><\/i>\n                    <a class=\"fl-list-item-link\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/closing-a-business.html\">\n                        Closing a Business\n                    <\/a>\n                <\/li>\n                        <\/ul>\n<\/div>\n\n\n    <div class=\"popularDirectory\">\n        <div class=\"general-popular-directory \">\n            <div class=\"general-popular-directory-title\">\n                <h3>Attorney Directory<\/h3>\n            <\/div>\n            <ul>\n                                    <li><a href=\"https:\/\/lawyers.findlaw.com\/business-organizations\/\" target=\"_blank\" rel=\"noopener\">Business Organization Attorneys<\/a><\/li>\n                                    <li><a href=\"https:\/\/lawyers.findlaw.com\/mergers-acquisitions\/\" target=\"_blank\" rel=\"noopener\"> Mergers &#038; Acquisitions Attorneys<\/a><\/li>\n                                    <li><a 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starting your personal training business at FindLaw. 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