{"id":5418,"date":"2024-09-27T19:11:55","date_gmt":"2024-09-28T00:11:55","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/how-to-start-a-skincare-business0.html"},"modified":"2025-06-27T10:04:00","modified_gmt":"2025-06-27T15:04:00","slug":"how-to-start-a-skincare-business0","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-start-a-skincare-business0.html","title":{"rendered":"How To Start a Skincare Business"},"content":{"rendered":"\n<section data-testid=\"fl-simple-hero\"  class=\"fl-simple-hero\">\n    <div class=\"fl-simple-hero-container fl-container fl-flex fl-items-center\">\n                <div class=\"fl-simple-hero-title\" data-testid=\"fl-simple-hero-title\">How To Start a Skincare Business<\/div>\n            <\/div>\n<\/section>\n    <div class=\"fl-container\">\n        <div class=\"updated-breadcrumb-list\">\n            <ol>\n                        <li>\n                <a href=\"https:\/\/www.findlaw.com\">FindLaw <\/a>\n                <span class=\"breadcrumb-separator\" aria-hidden=\"true\">\/<\/span>\n            <\/li>\n                                <li aria-current=\"page\">How To Start a Skincare Business<\/li>\n            <\/ol>\n\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">How To Start a Skincare Business<\/h1>\n\n\n<figure class=\"wp-block-image fl-no-margin\"><img decoding=\"async\" src=\"https://www.findlaw.com/static/c/images\/image\/upload\/ability-law\/wp-prod\/content-original-images-woman-shopping-skincare-products-.jpg\" alt=\"\"\/><\/figure>\n\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/natalie-moritz\/\">Natalie Moritz<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/amber-sheppard-esq\/\">Amber Sheppard, Esq.<\/a>\n                | Last updated\n        <time>\n                            June 27, 2025\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n    <div class=\"fl-callout-text article-blockquote\">\n        <p>The key steps to starting a <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_28678744\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"28678744\">skincare business<\/span> are knowing your products, developing a <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_28678753\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"28678753\">business plan<\/span>, choosing a <span data-action=\"click-&gt;dropdown#toggle\" data-dropdown-menu-id-param=\"menu_report_term_28678785\" data-dropdown-placement-param=\"top\" data-dropdown-disable-toggle-aria-param=\"true\" data-term-id=\"28678785\">business name<\/span> and legal structure, obtaining the necessary licenses and permits, and marketing your products.<\/p>\n\n    <\/div>\n\n\n\n<p><b><i>Form your LLC with confidence.\u202f<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-start-a-skincare-business-in-content\" target=\"_blank\" rel=\"noopener\">Our trusted partner LegalZoom has packages starting at $0 + filing fees.<\/a><\/i><\/b><\/p>\n\n\n<div class=\"tableOfContent\">\n    <div class=\"table-of-contents\">\n        <span role=\"heading\" aria-level=\"2\" class=\"table-of-contents__title\">11 Steps to Start a Skincare Business<\/span>\n                <ul class=\"table-of-contents__list\">\n                        <li><a href=\"#Know\" title=\"1. Know Your Customers\">1. Know Your Customers<\/a><\/li>\n                        <li><a href=\"#Plan\" title=\"2. Write a Business Plan\">2. Write a Business Plan<\/a><\/li>\n                        <li><a href=\"#Trends\" title=\"3. Know the Trends in the Market\">3. Know the Trends in the Market<\/a><\/li>\n                        <li><a href=\"#Create\" title=\"4. Create Your Skincare Product Line\">4. Create Your Skincare Product Line<\/a><\/li>\n                        <li><a href=\"#Source\" title=\"5. Source Your Ingredients\">5. Source Your Ingredients<\/a><\/li>\n                        <li><a href=\"#Research\" title=\"6. Research Your Manufacturing Capability\">6. Research Your Manufacturing Capability<\/a><\/li>\n                        <li><a href=\"#Licenses\" title=\"7. Get the Right Licenses and Make It Legal\">7. Get the Right Licenses and Make It Legal<\/a><\/li>\n                        <li><a href=\"#Liability\" title=\"8. Protect Yourself From Liability\">8. Protect Yourself From Liability<\/a><\/li>\n                        <li><a href=\"#Protect\" title=\"9. Protect Your Product Line\">9. Protect Your Product Line<\/a><\/li>\n                        <li><a href=\"#Brand\" title=\"10. Create Your Brand\">10. Create Your Brand<\/a><\/li>\n                        <li><a href=\"#Promote\" title=\"11. Promote Your Products\">11. Promote Your Products<\/a><\/li>\n                    <\/ul>\n            <\/div>\n<\/div>\n\n\n<p>Studies predict&nbsp;that the worldwide skincare industry could exceed $189 billion by 2025! How can you tap into this competitive market? With thorough research and strategic planning, you can launch a successful skincare line and&nbsp;enjoy the profits of your new venture.&nbsp;&nbsp;This article guides you through the various steps of starting a skincare business.&nbsp;<\/p>\n<p>Launching a successful skincare business takes more than a passion for skincare and unique ideas for new products. You&#8217;ll need to know smart business practices and the necessary<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/starting-a-business-legal-faqs.html\">&nbsp;legal requirements to run your own business<\/a>, such as:<\/p>\n<ul>\n<li>Identifying your target market<\/li>\n<li>Writing your&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-plan-overview.html\">business plan<\/a><\/li>\n<li>Promoting and marketing your products<\/li>\n<li>Sourcing materials and ingredients<\/li>\n<li>Getting the&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/state-business-licenses.html\">required licenses<\/a>&nbsp;and permits<\/li>\n<li>Understanding&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/resources.html\">business formation&nbsp;<\/a>and&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance.html\">liability<\/a><\/li>\n<\/ul>\n\n\n\n<h2>11 Steps to Start a Skincare Business<\/h2>\n\n\n<div class=\"general-step-component\">\n    <div class=\"steps-container\">\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            1\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Know\">Know Your Customers<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Knowing what your customers want can help you develop successful skincare products.<\/p>\n<p>Determine your primary customer base through&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/how-to-conduct-primary-market-research-for-your-small-business.html\" title=\"Conducting Primary Market Research for Your Small Business\">market research<\/a>. Comprehensive market research helps you identify the target market for your products before bringing them to the public.<\/p>\n<p>Ask yourself the following questions to find out what appeals to your&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/your-target-market.html\" title=\"Your Target Market\">target market<\/a>:<\/p>\n<ul>\n<li>Are they looking for organic skincare with clean, natural ingredients?<\/li>\n<li>Are sustainably sourced ingredients important to them?<\/li>\n<li>Are they more concerned with correcting past damage or preventing future damage?<\/li>\n<li>How much are they willing to spend on their skincare routine?<\/li>\n<li>Do they value cruelty-free products and ingredients that aren&#8217;t tested on animals?<\/li>\n<li>Does packaging matter to them? Do they prefer glass bottles over plastic or want recyclable materials?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/marketing-research.html\" title=\"Marketing Research\">Use your research<\/a>&nbsp;to target your products to the right customers strategically.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            2\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Plan\">Write a Business Plan<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>All business owners and entrepreneurs need a well-thought-out business plan. Those breaking into the skincare industry are no exception. A&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/contents-of-a-written-business-plan.html\" title=\"Contents of a Written Business Plan\">comprehensive business plan<\/a>&nbsp;will outline several key aspects of your business:<\/p>\n<ul>\n<li>Your customer base<\/li>\n<li>Competition<\/li>\n<li>Funding needs<\/li>\n<li><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/start-up-financing.html\" title=\"Start-Up Financing\">Startup&nbsp;<\/a>costs<\/li>\n<li>Projected profits<\/li>\n<li>How you plan to implement your business ideas<\/li>\n<li>Advertising and marketing strategy<\/li>\n<\/ul>\n<p>Where you will sell your products (like e-commerce online stores, Shopify, brick-and-mortar storefronts, and pop-up shops)<\/p>\n<p>Banks or investors will want to review your business plan before giving you money. So, it&#8217;s good to have a developed&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-a-business-plan-.html\" title=\"What Is a Business Plan?\">business plan<\/a>&nbsp;to get the<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/financing-basics.html\" title=\"Financing Basics\">&nbsp;cash you need for your business.<\/a><\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            3\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Trends\">Know the Trends in the Market<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>In addition to your initial research, keep current on the beauty industry and skincare\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/marketing-basics.html\" title=\"Marketing Basics\">market trends<\/a>. Keep a pulse on what people are talking about on social media, what you see in beauty and lifestyle magazines, and what mainstream beauty retailers (like Ulta and Sephora) are promoting.<\/p>\n<p>Skincare is a rapidly evolving industry with different ingredients taking center stage at different times. But there are staple ingredients. You should familiarize yourself with:<\/p>\n<ul>\n<li>Hyaluronic acid to increase hydration<\/li>\n<li>Niacinamide to calm inflammation<\/li>\n<li>Retinol to address overall tone, texture, and elasticity<\/li>\n<li>Alpha hydroxy acids (AHA), beta hydroxy acids (BHA) and polyhydroxy acids (PHA) to exfoliate<\/li>\n<li>Ceramides to restore the skin barrier<\/li>\n<li>Vitamin C to brighten skin and fight dark marks and hyperpigmentation<\/li>\n<\/ul>\n<p>By paying attention to what is on trend, you can <a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115291\/26746?subId1=how-to-start-a-skincare-business0&#038;auto-aff-c-corp\" class=\"diy-biz-affiliate\" rel=\"sponsored noopener\" data-cta=\"Biz Auto LZ - LATL Txt\" data-cta-url=\"legalzoom.com\" target=\"_blank\">incorporate<\/a> hot ingredients into your products&#8217; formulations and\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/the-basics-of-marketing-a-small-business.html\" title=\"10 Ways to Market Your Small Business\">position your marketing<\/a>\u00a0accordingly.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            4\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Create\">Create Your Skincare Product Line<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Your market research for your&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/your-target-market.html\" title=\"Your Target Market\">target audience<\/a>&nbsp;should inform the products you create:<\/p>\n<ul>\n<li>Will you address targeted concerns like acne, dry skin, or oily skin?<\/li>\n<li>Will your products address anti-aging concerns like dullness, fine lines and wrinkles, and elasticity?<\/li>\n<li>Will your products contain sunscreen (SPF) to protect from sun damage?<\/li>\n<li>Will you have an extensive line or one hero product?<\/li>\n<\/ul>\n<p>How you stand out against your competition is also a critical step in creating your brand. Your line will need a&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/your-marketing-plan.html\" title=\"Your Marketing Plan\">unique angle<\/a>&nbsp;to stand out in the highly competitive cosmetic industry. Some niche areas to consider for your beauty brand could be:<\/p>\n<ul>\n<li>A clean, natural skincare line featuring products with short ingredient lists<\/li>\n<li>A skincare line with products centered around a singular ingredient (like green tea, snail mucin, or argan oil)<\/li>\n<li>A fragrance-free line formulated specifically for those with sensitive skin<\/li>\n<li>A sensory-focused line that incorporates wellness practices and beauty rituals into everyday skincare routines<\/li>\n<li>A budget-friendly line of simple, quality products<\/li>\n<\/ul>\n<p>Also, consider the type of skincare products you will sell. The top product categories in the skincare sector include:<\/p>\n<ul>\n<li>Cleansers, balms, and toners<\/li>\n<li>Moisturizers<\/li>\n<li>Serums and treatments<\/li>\n<li>Balms<\/li>\n<li>Sunscreens with SPF<\/li>\n<li>Masks<\/li>\n<\/ul>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            5\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Source\">Source Your Ingredients<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Determine how to create the products. Are you making formulas or hiring a chemist to develop your skincare products? An option is to enlist a private label company to manufacture your products. This entails partnering with a third-party manufacturer to produce the products according to your specifications, ingredients, and&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/the-basics-of-marketing-a-small-business.html\" title=\"10 Ways to Market Your Small Business\">branding<\/a>.<\/p>\n<p>If you&#8217;re making your own products, you will need to find a supplier to source the raw materials. This includes the formulation ingredients, as well as packaging.<\/p>\n<p>Trade shows are a great place to identify potential suppliers. You can also use online ingredient marketplaces (like Alibaba, Knowde, and Covalo).<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            6\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Research\">Research Your Manufacturing Capability<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Once you&#8217;ve developed your formulas and product lines, how will you scale them to a large customer base? Even if you start out making your products in-house, you may need to later outsource to a manufacturing company.<\/p>\n<p>If you outsource with a skincare manufacturer,&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-contracts-forms\/contract-negotiation-and-writing-tips.html\" title=\"Contract Negotiation and Writing Tips\">negotiate a contract<\/a>&nbsp;on your terms. Spell out what ingredients they should use and where they should source them.<\/p>\n<ul>\n<li>Where is the manufacturer located? Are they in the same time zone and convenient to work with?<\/li>\n<li>What other customers do they have in the cosmetic, beauty, and skincare space? Will they compete with your products?<\/li>\n<li>How is their customer service? Can you talk to some of their clients to find out their experiences?<\/li>\n<li>What is their ability to scale up if you have a sudden surge in business?<\/li>\n<\/ul>\n<p>When you enter<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-contracts-forms\/contracts-basics.html\" title=\"Contracts Basics\">&nbsp;into an agreement<\/a>&nbsp;with a manufacturer, having a business attorney review the contract terms is helpful. They will advise you of any concerns that could cause future problems.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            7\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Licenses\">Get the Right Licenses and Make It Legal<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>In addition to forming your company through a&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-a-corporation-.html\" title=\"What Is a Corporation?\">corporation&nbsp;<\/a>or&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/forming-an-llc.html\" title=\"Forming an LLC\">LLC<\/a>, you should obtain any&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/business-licenses-and-permits.html\" title=\"Business Licenses and Permits\">business licenses or permits<\/a>&nbsp;to operate your business. Contact your local and state license boards to find out your area&#8217;s requirements.<\/p>\n<p>The&nbsp;<a href=\"https:\/\/www.fda.gov\/\" title=\"FDA Homepage\" target=\"_blank\" rel=\"noopener\">U.S. Food and Drug Administration<\/a>&nbsp;(FDA) regulates certain ingredients in cosmetic products. But it doesn&#8217;t require beauty businesses to obtain a specific license to sell. It does, however, mandate businesses to only sell safe products that meet FDA standards.<\/p>\n<p>Although it depends on your area, you may need to acquire other licenses and permits, like a seller&#8217;s permit.<\/p>\n<p>If you plan to have a brick-and-mortar store, you will also need to look into your jurisdiction&#8217;s&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/commercial-zoning.html\" title=\"Commercial Zoning\">zoning requirements<\/a>.<\/p>\n<p>Get an&nbsp;<a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/apply-for-an-employer-identification-number-ein-online\" title=\"Apply for an EIN Online\" target=\"_blank\" rel=\"noopener\">Employee Identification Number (EIN)<\/a>&nbsp;to file taxes on your business. You can file for one online with the Internal Revenue Service (IRS).<\/p>\n<p>There is a lot to know to set up your business legally.&nbsp;You can let our&nbsp;<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-start-a-skincare-business-custom-content\" target=\"_blank\" rel=\"noopener\">trusted partner LegalZoom<\/a>&nbsp;handle your business formation filing for $99 plus filing fees.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            8\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Liability\">Protect Yourself From Liability<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Because your products may affect a consumer negatively, you want to avoid personal liability.<\/p>\n<p>Two critical ways to protect yourself from personal liability are by forming a\u00a0<a title=\"How To Incorporate a Business\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/how-to-incorporate-a-business.html\">corporate entity<\/a>\u00a0and securing\u00a0<a title=\"Protecting Your Small Business From Product Liability Claims\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/protecting-your-business-from-product-liability-claims.html\">product liability insurance<\/a>.<\/p>\n<h3>Corporate Entity<\/h3>\n<p>Forming a\u00a0<a title=\"Corporations\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/corporations.html\">corporate entity<\/a>\u00a0(either a corporation, limited partnership, or limited liability company) separates your business profits, losses, and liabilities from your personal assets. Note that if you combine personal funds with corporate funds or fail to act as a reasonable business owner would in certain situations, you may be found personally liable.<\/p>\n<p>You can register your <a class=\"diy-biz-affiliate\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115291\/26746?subId1=how-to-start-a-skincare-business0&amp;auto-aff-c-corp\" rel=\"sponsored noopener\" data-cta=\"Biz Auto LZ - LATL Txt\" data-cta-url=\"legalzoom.com\" target=\"_blank\">corporation<\/a> with the\u00a0<a title=\"Secretary of State - FindLaw Legal Dictionary\" href=\"https:\/\/dictionary.findlaw.com\/definition\/secretary-of-state-s-office.html\" target=\"_blank\" rel=\"noopener\">secretary of state<\/a>\u00a0where you operate.<\/p>\n<h3>Product Liability Insurance<\/h3>\n<p><a title=\"The Small Business Owner and Product Liability\" href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/the-small-business-owner-and-product-liability.html\">Product liability insurance<\/a>\u00a0protects you from claims consumers make for defects or damages from your product. Because your product goes on the skin, you want to ensure you aren&#8217;t liable for\u00a0<a title=\"Who Is Liable?\" href=\"https:\/\/www.findlaw.com\/injury\/accident-injury-law\/who-is-liable.html\">personal injury claims<\/a>.<\/p>\n<p>Investigate all <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-business-insurance-.html?fli=latl_biz_howto:diy_biz_ins:txt\">necessary business insurance<\/a>. It is a good idea to look into a comprehensive general liability or business owner&#8217;s policy to cover all aspects of your business.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            9\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Protect\">Protect Your Product Line<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Your formulas are proprietary, so you should take steps to protect your work from your competition. An original skincare formula is&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property.html\" title=\"Intellectual Property\">intellectual property<\/a>&nbsp;and subject to&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/what-is-a-patent.html\" title=\"What Is a Patent?\">patent protection<\/a>.<\/p>\n<p>You should also&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/trademarks-basics-faq.html\" title=\"Trademark Basics FAQ\">trademark&nbsp;<\/a>your business name, logo, and other branding materials.<\/p>\n<p>Consult with a&nbsp;<a href=\"https:\/\/lawyers.findlaw.com\/intellectual-property-law\/?fli=dcta\" title=\"Find a Intellectual Property &amp; Copyright Lawyer Near You\" target=\"_blank\" rel=\"noopener\">lawyer specializing in intellectual property<\/a>&nbsp;to safeguard your products.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            10\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Brand\">Create Your Brand<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Almost as important as your product is the brand you create. You should invest time and money into perfecting an image that will captivate your customer base. Create labels, packaging, and logos appealing to your&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-determine-the-ideal-target-audience-for-a-business.html\" title=\"How To Determine the Ideal Target Audience for a Business\">target audience<\/a>.<\/p>\n<p>There&#8217;s one caveat when labeling your skincare products\u2014you can&#8217;t make&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/fair-advertising-faq-a-guide-for-small-business.html\" title=\"Fair Advertising FAQ\">false or misleading claims<\/a>. For example, you cannot claim to cure a skincare condition or cosmetic concern. The FDA has specific guidelines on&nbsp;<a href=\"https:\/\/www.fda.gov\/cosmetics\/cosmetics-labeling\/cosmetics-labeling-claims\" title=\"Cosmetics Labeling Claims\" target=\"_blank\" rel=\"noopener\">claims made on cosmetic and skincare product labels<\/a>.<\/p>\n<p>Your brand name, logos, and slogans are also&nbsp;<a href=\"https:\/\/www.findlaw.com\/hirealawyer\/choosing-the-right-lawyer\/intellectual-property-law.html\" title=\"What Is Intellectual Property Law?\">intellectual property<\/a>&nbsp;you can protect under&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/registering-a-trademark.html\" title=\"A Guide to Federal Trademark Registration\">trademark law<\/a>. If you create a new package design or process, you may be able to protect it under&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/patent-law-how-do-i-secure-a-patent.html\" title=\"How Do I Secure a Patent?\">patent law<\/a>. Again, an attorney specializing in intellectual property can guide you in what steps to take to protect your brand.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"steps-container-item\">\n                <div class=\"category-overview category-overview-item-steps\">\n                    <div class=\"category-overview-heading category-overview-heading-steps\">\n                        <div class=\"category-overview-steps\">\n                            11\n                        <\/div>\n                        <h2 class=\"category-overview-steps-title\" id=\"Promote\">Promote Your Products<\/h2>\n                    <\/div>\n                    <div class=\"category-overview-content-steps\">\n                        <p>Create a robust marketing strategy leveraging different marketing channels. Use a combination of digital and in-person marketing methods to maximize your business&#8217;s visibility.<\/p>\n<p><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/advertising-do-s-and-don-ts.html\" title=\"Advertising Do&#039;s and Don&#039;ts\">Promoting your skincare products<\/a>&nbsp;with social media is a low to no cost way to get the word out about your products. Use YouTube, Instagram, and TikTok to highlight the advantages of your skincare line.<\/p>\n<p>Link up with online influencers (also known as \u201cskinfluencers&quot; in this industry) to recommend your products to their followers. This works by providing the influencers with free products so they can sample and talk about them on their social channels. Do your research first to ensure your promoters align with your brand.<\/p>\n<p>Consider partnering with other businesses in your community to promote your line. Spas, hair salons, and boutiques are all great places for potential customers to see and try your products.<\/p>\n<p>Word-of-mouth will always be an&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/essential-advertising-rules-for-your-businesses.html\" title=\"Essential Advertising Rules for Your Businesses\">effective way to advertise<\/a>. Encourage customers to tell others about your products by offering an incentive or referral program.<\/p>\n<p>While promoting the benefits, be careful of any claims you make. The Federal Trade Commission regulates&nbsp;<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/essential-advertising-rules-for-your-businesses.html\" title=\"Essential Advertising Rules for Your Businesses\">truth in advertising<\/a>.<\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2>Get Legal Help<\/h2>\n<p>Launching a successful skincare company is challenging. Get your small business off to the right start by consulting a\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-organizations\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">local business attorney<\/a>. Not only can they advise you on how to set up your company correctly, but they can also protect you from liability and safeguard your products and your skincare brand from competitors.<\/p>\n<p>If you are ready to start your business, you can let our\u00a0<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-start-a-skincare-business-custom-content\" target=\"_blank\" rel=\"noopener\">trusted partner LegalZoom<\/a>\u00a0handle your business formation filing for $99 plus filing fees.<\/p>\n\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-up\" clip-path=\"url(#clip0_604_3418)\">\n                        <path id=\"Vector\"\n                              d=\"M6 21H3C2.46957 21 1.96086 20.7893 1.58579 20.4142C1.21071 20.0391 1 19.5304 1 19V12C1 11.4696 1.21071 10.9609 1.58579 10.5858C1.96086 10.2107 2.46957 10 3 10H6M13 8V4C13 3.20435 12.6839 2.44129 12.1213 1.87868C11.5587 1.31607 10.7956 1 10 1L6 10V21H17.28C17.7623 21.0055 18.2304 20.8364 18.5979 20.524C18.9654 20.2116 19.2077 19.7769 19.28 19.3L20.66 10.3C20.7035 10.0134 20.6842 9.72068 20.6033 9.44225C20.5225 9.16382 20.3821 8.90629 20.1919 8.68751C20.0016 8.46873 19.7661 8.29393 19.5016 8.17522C19.2371 8.0565 18.9499 7.99672 18.66 8H13Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" stroke-linecap=\"round\"\n                              stroke-linejoin=\"round\"><\/path>\n                    <\/g>\n                    <defs>\n                        <clipPath id=\"clip0_604_3418\">\n                            <rect width=\"22\" height=\"22\" fill=\"white\"><\/rect>\n                        <\/clipPath>\n                    <\/defs>\n                <\/svg>\n            <\/i>\n        <\/button>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"No\"\n                value=\"no\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">No<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g id=\"thumbs-down\" clip-path=\"url(#clip0_604_3423)\">\n                        <path id=\"Vector\"\n                              d=\"M16 0.999995H18.67C19.236 0.989986 19.7859 1.18813 20.2154 1.55681C20.645 1.9255 20.9242 2.43905 21 3V10C20.9242 10.5609 20.645 11.0745 20.2154 11.4432C19.7859 11.8119 19.236 12.01 18.67 12H16M9.00003 14V18C9.00003 18.7956 9.3161 19.5587 9.87871 20.1213C10.4413 20.6839 11.2044 21 12 21L16 12V0.999995H4.72003C4.2377 0.994543 3.76965 1.16359 3.40212 1.47599C3.0346 1.78839 2.79235 2.22309 2.72003 2.7L1.34003 11.7C1.29652 11.9866 1.31586 12.2793 1.39669 12.5577C1.47753 12.8362 1.61793 13.0937 1.80817 13.3125C1.99842 13.5313 2.23395 13.7061 2.49846 13.8248C2.76297 13.9435 3.05012 14.0033 3.34003 14H9.00003Z\"\n                              stroke=\"#666666\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                    <\/g>\n                    <defs>\n                        <clipPath id=\"clip0_604_3423\">\n                            <rect 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            name=\"positive-feedback\"\n                                value=\"Solved my problem\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--solved-problem\"\n                        >Solved my problem<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                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class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Missing Information\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--missing-info\"\n                        >Missing the information I need<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--complicated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Too complicated\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--complicated\"\n                        >Too complicated \/ too many steps<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--dated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Out of date\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--dated\"\n                        >Out of date<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--negative-other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--negative-other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n  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start at $0 + state fees.<\/b><\/p><\/p>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"general-card__footer\">\n            <a class=\"general-card__footer-link fl-text-lg diy-biz-affiliate\" data-cta-url=\"legalzoom.com\" data-cta=\"Biz LZ - StateLaws ESum\" target=\"_blank\" rel=\"sponsored noopener\" href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=how-to-start-a-skincare-business-esum\">\n                <p class=\"general-card__footer-link-text fl-no-margin fl-text-lg-medium\">SELECT AND START LLC<\/p>\n                <i class=\"general-card__footer-link-icon fa fa-angle-right\" aria-hidden=\"true\"><\/i>\n            <\/a>\n        <\/div>\n    <\/div>\n    <div class=\"general-card--newLegalZoom__bottom\">\n        <p>Prefer to work with a lawyer?<\/p>\n<p><a>Find one right now.<\/a><\/p>\n\n    <\/div>\n<\/div>\n\n<div class=\"general-list\">\n    <h3>Helpful Links<\/h3>\n    <ul 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FindLaw shares business tips and legal requirements for a successful skincare business.<\/p>\n","protected":false},"author":41135,"featured_media":0,"parent":5123,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"app\/Http\/Controllers\/Templates\/ArticleDIYConversionController.php","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_autodraft_ids":[],"_cloudinary_featured_overwrite":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_is_real_time_mode":false,"_realtime_collaborators":"","footnotes":"","cf_checklist_status":[]},"categories":[2],"tags":[],"state_laws_tags":[],"flmsa":[],"class_list":["post-5418","page","type-page","status-publish","hentry","category-smallbusiness"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/users\/41135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/comments?post=5418"}],"version-history":[{"count":0,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5418\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/pages\/5123"}],"wp:attachment":[{"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/media?parent=5418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/categories?post=5418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/tags?post=5418"},{"taxonomy":"state_laws_tags","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/state_laws_tags?post=5418"},{"taxonomy":"flmsa","embeddable":true,"href":"https:\/\/www.findlaw.com\/law-api\/wp-json\/wp\/v2\/flmsa?post=5418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}