{"id":5514,"date":"2016-04-04T10:48:00","date_gmt":"2016-04-04T15:48:00","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/start-a-new-business.html"},"modified":"2026-05-11T00:36:00","modified_gmt":"2026-05-11T05:36:00","slug":"start-a-new-business","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/start-a-new-business.html","title":{"rendered":"Starting Up in an Unfamiliar Industry"},"content":{"rendered":"\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-9d6595d7 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">Starting Up an Unfamiliar Industry<\/h1>\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw Staff<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/catherine-hodder-esq\/\">Catherine Hodder, Esq.<\/a>\n                | Last reviewed\n        <time>\n                            May 11, 2026\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n    <div class=\"fl-callout-text article-blockquote\">\n        <p>Starting a business in a new industry involves formulating a business plan, taking calculated risks, and plenty of research, such as market analysis. Successful entrepreneurs know how to plan for startup costs, know their competitors, and be familiar with industry regulations.<\/p>\n\n    <\/div>\n\n\n\n<div><p>You have an idea \u2026 a\u00a0<em>really<\/em>\u00a0good <span data-term-id=\"54206766\">business idea<\/span> \u2026 it could change your life if you\u2019re willing to take a leap and turn it into a <span data-term-id=\"54206756\">new business<\/span> venture.<\/p>\n<p>Are you willing to take a calculated risk to get the kind of life you\u2019ve been dreaming of?\u00a0<em>Every<\/em>\u00a0<span data-term-id=\"54206756\">new business<\/span> is a risk. Don\u2019t be afraid. Do your due diligence, create a <span data-term-id=\"54206759\">business plan<\/span>, and you can be a successful <span data-term-id=\"54206757\">entrepreneur<\/span>. This article provides some initial direction to get you thinking about what it will take to succeed in an unfamiliar industry.<\/p>\n<p><b><i>Form your LLC with confidence.\u202f<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=start-a-new-business-in-content\" rel=\"sponsored noopener\" data-cta=\"Biz LZ - LATL Callout\" data-cta-url=\"legalzoom.com\" target=\"_blank\">Our trusted partner LegalZoom has packages starting at $0 + filing fees.<\/a><\/i><\/b><\/p>\n<h2>Know Your Why<\/h2>\n<p>Starting your own business is hard work. It will take good business skills, emotional resilience, and a strong work ethic to start a <span data-term-id=\"54206756\">new business<\/span>, especially if you\u2019re unfamiliar with the industry.<\/p>\n<ul>\n<li>\n<p>Can you run a <span data-term-id=\"54206768\">successful business<\/span>, produce a new product, meet with colleagues and interact with your customers?<\/p>\n<\/li>\n<li>\n<p>Are you knowledgeable and experienced in marketing, advertising, and product design?<\/p>\n<\/li>\n<li>\n<p>Is income-earning possible during the first quarter?<\/p>\n<\/li>\n<li>\n<p>Do you want the independence of a sole proprietor or LLC member with your own <span data-term-id=\"54206753\">small business<\/span>?<\/p>\n<\/li>\n<\/ul>\n<p>Keep this vision before you. It will provide the positive energy you need to stay inspired when things get tough.<\/p>\n<h2>Is It a Good Fit?<\/h2>\n<p>It\u2019s human nature to start something completely new with a lot of enthusiastic ignorance. How can you learn\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/is-entrepreneurship-for-you.html\">the reality of entrepreneurship<\/a>? What would it really be like to do that dream job or work in a new industry?<\/p>\n<p>There is always a way to &#8220;try before you buy&#8221; in any industry. Volunteering, internships, taking a class, or engaging in part-time work are great ways to see if the industry suits you.<\/p>\n<ul>\n<li>\n<p>Do you like the kind of people you would be working with?<\/p>\n<\/li>\n<li>\n<p>Do you want to work with the people who would form your customer base?<\/p>\n<\/li>\n<li>\n<p>Do you like the kind of challenges you would face?<\/p>\n<\/li>\n<\/ul>\n<p>Understanding the industry helps you navigate the challenges ahead.<\/p>\n<h3>Connect With Others in the Industry<\/h3>\n<p><span data-term-id=\"54206764\">Business owners<\/span> love to talk about their business. After all, for most of them, it\u2019s their passion. It\u2019s easy to start online using <span data-term-id=\"54206763\">social media<\/span> to access industry chats and\u00a0<a href=\"http:\/\/learn.linkedin.com\/groups\/\" target=\"_blank\" rel=\"noopener\">LinkedIn groups<\/a>. Subscribe to a trade publication. This will get you up to speed on the newest issues in the industry.<\/p>\n<p>It\u2019s critical to connect in real life, not just online. Is there an active professional organization or group in your area? Are there industry conferences or conventions it would be useful to attend? This is one way to meet industry leaders and market your business.<\/p>\n<p>Would you benefit from connecting with other entrepreneurial <span data-term-id=\"54206764\">business owners<\/span> at Rotary Club or a women\u2019s business group? You may meet a <span data-term-id=\"54206753\">small <\/span><span data-term-id=\"54206764\">business<\/span><span data-term-id=\"54206764\"> owner<\/span> who is willing to\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-to-expect-a-chronology-for-buying-a-business.html\">sell their business<\/a>\u00a0or customer list. You will very likely make business contacts who can provide advice on financing, finding rental space, locating suppliers, or building a customer base.<\/p>\n<p>If you are new to entrepreneurship, consider getting a business <span data-term-id=\"54206760\">mentor<\/span>. SCORE, the Service Corps of Retired Executives, offers a business mentorship program, usually through a local office of the <span data-term-id=\"54206769\">Small Business<\/span><span data-term-id=\"54206769\"> Administration<\/span> (<span data-term-id=\"54206781\">SBA<\/span>). It\u2019s a great way to meet experienced businesspeople.<\/p>\n<h3>Analyze the Business Potential<\/h3>\n<p>You\u2019ve met people and gotten the lay of the land. Now it\u2019s time to research the nuts and bolts of YOUR <span data-term-id=\"54206756\">new business<\/span>. It may be useful to look at the\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/contents-of-a-written-business-plan.html\">format of a <span data-term-id=\"54206759\">business plan<\/span><\/a>\u00a0to flesh out your <span data-term-id=\"54206765\">business model<\/span>. This is the information you are going to need to know before you start your business.<\/p>\n<p>Define your product or service:\u00a0You are familiar with the industry by now, so you should be able to identify how your product or service will stand out in the market.<\/p>\n<ul>\n<li>\n<p>Are there any\u00a0<a href=\"https:\/\/dictionary.findlaw.com\/definition\/proprietary.html\" target=\"_blank\" rel=\"noopener\">proprietary<\/a>\u00a0features?<\/p>\n<\/li>\n<li>\n<p>How much money is needed to bring it to market and how long might that take?<\/p>\n<\/li>\n<li>\n<p>Who are your potential suppliers?<\/p>\n<\/li>\n<\/ul>\n<p>Conduct a <span data-term-id=\"54206793\">market analysis<\/span>:\u00a0Who are the players in your new industry ecosystem? What are the market segments and how will your business fit in? How much competition is there?<\/p>\n<p>Do some <span data-term-id=\"54206762\">market research<\/span>:\u00a0Who are your prospective customers? What are they looking for \u2014 low cost or more features?<\/p>\n<p><span data-term-id=\"54206772\">Startup<\/span><span data-term-id=\"54206772\"> costs<\/span> and break-even analysis: What is your current financial position? How much do you expect <span data-term-id=\"54206754\">start-up<\/span> costs will be? Do you expect to self-finance or will you need an angel investor or venture capitalist to help get off the ground? What are your <span data-term-id=\"54206794\">financial projections<\/span>? What kind of <span data-term-id=\"54206782\">cash flow<\/span> do you need? When do you think your business will break even?<\/p>\n<p>How do you want your business to operate? Are you looking for maximum independence as a sole proprietor or would you prefer to share the load with a business partner or a leadership team? Do you want your company to go public someday or do you want to keep it a closely-held family business?<\/p>\n<h2>Analyze the Business Risk<\/h2>\n<p>While any business <span data-term-id=\"54206757\">entrepreneur<\/span> needs to be optimistic, they must never ignore the business risks when entering a new industry. What will you do if:<\/p>\n<ul>\n<li>\n<p>You have problems with service providers, raw material suppliers, or shipping in your first year?<\/p>\n<\/li>\n<li>\n<p>Sales projections are not met?<\/p>\n<\/li>\n<li>\n<p>A co-founder wants to leave prematurely?<\/p>\n<\/li>\n<li>\n<p>The technology of your industry changes?<\/p>\n<\/li>\n<li>\n<p>Your business is under-capitalized?<\/p>\n<\/li>\n<li>\n<p>Competition is heavier than you anticipated?<\/p>\n<\/li>\n<\/ul>\n<p>Lay out what you see as the biggest potential impediments to success and always have an escape plan.<\/p>\n<p>You should determine what <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/types-of-business-structures.html\"><span data-term-id=\"54206773\">legal structure<\/span> <\/a>you want for your <span data-term-id=\"54206755\">type of business<\/span>. Many <span data-term-id=\"54206757\">entrepreneurs<\/span> choose to form a corporation or limited liability company (LLC) to protect their personal assets from the debts and liabilities of a business. Note, however, you may be liable for a <span data-term-id=\"54206779\">business loan<\/span> if you sign a personal guaranty.<\/p>\n<p>Also, know the legal requirements of setting up your business such as <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/registering-the-name-of-your-business.html\">registering a <span data-term-id=\"54206774\">business name<\/span><\/a>, <a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes\/what-is-an-ein.html\">applying for an <span data-term-id=\"54206771\">Employer Identification Number<\/span> (EIN)<\/a>, and obtaining <span data-term-id=\"54206789\">business licenses<\/span>.<\/p>\n<h2>Plan To Do What You Do Best \u2026 and Let Others Do What They Do Best<\/h2>\n<p>It\u2019s especially important when starting a business in an unfamiliar industry to surround yourself with knowledgeable people. That can be hard for some take-charge leaders, but it makes sense to lean on the experts until you become the expert. For example, you may hire a <span data-term-id=\"54206797\">bookkeeper<\/span> to handle the <span data-term-id=\"54206776\">business finances<\/span> and reconcile the <span data-term-id=\"54206767\">business bank account<\/span> to free you to handle other tasks.<\/p>\n<p>What skill set do you bring to this venture? What are your strengths and weaknesses? When you are moving into a completely new field, rely on your strengths and leverage the know-how of your team members to make up for your weaknesses.<\/p>\n<p>What skills do you need others to have to create a successful team? Will that change over time? <span data-term-id=\"54206754\">Start-up<\/span> businesses operate one way; established businesses operate in another. You may want to consider hiring people on a per-project basis at the beginning.<\/p>\n<p>Understand your preferred working style. Do you want to be hands-on with <span data-term-id=\"54206761\">potential customers<\/span> and products, or do you want to manage and lead? Understanding your style will help you hire the right kind of employee, and let go enough to allow them to do their best work.<\/p>\n<h2>Set Manageable Goals<\/h2>\n<p>The less you know the industry, the more important it will be to set incremental goals so you know you are making progress and you know when it\u2019s time to reassess.<\/p>\n<h2>Evaluate Your Commitment<\/h2>\n<p>Now that you\u2019ve explored a new industry, analyzed the business potential and risk, and identified how you could lead a successful team, it\u2019s time to assess your commitment to starting a <span data-term-id=\"54206756\">new business<\/span>.<\/p>\n<p>Be honest with yourself. Looking at the big picture and the nitty gritty details, do you think you would enjoy this challenge? Are you willing to devote the next several years of your life to this?<\/p>\n<p>If the answer is YES! See FindLaw\u2019s\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business.html\">Starting a Business<\/a>\u00a0section for more articles and resources to help you achieve your goals.<\/p>\n<h2>Get Legal Help When Starting Up in an Unfamiliar Industry<\/h2>\n<p>If you\u2019re starting a business in a new industry, chances are you will have a fairly steep learning curve. There will undoubtedly be laws and regulations you haven\u2019t had to deal with before. Hiring a\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-commercial-law\/\" target=\"_blank\" rel=\"noopener\">business and commercial law attorney<\/a>\u00a0will get your business off on the right footing.<\/p>\n<p>\u00a0<\/p><\/div>\n\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" 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