{"id":5519,"date":"2016-04-04T10:48:00","date_gmt":"2016-04-04T15:48:00","guid":{"rendered":"https:\/\/content.findlaw-admin.com\/ability-law\/smallbusiness\/starting-a-business\/starting-a-business-do-s-and-don-ts.html"},"modified":"2026-05-12T01:20:00","modified_gmt":"2026-05-12T06:20:00","slug":"starting-a-business-do-s-and-don-ts","status":"publish","type":"page","link":"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/starting-a-business-do-s-and-don-ts.html","title":{"rendered":"Starting a Business: Do&#8217;s and Don&#8217;ts"},"content":{"rendered":"\n<div class=\"fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30  wp-container-core-columns-is-layout-8f761849 fl-sectionWithSidebar fl-container fl-flex fl-flex-wrap fl-gap30\">\n<div class=\"fl-section-main fl-page-articles fl-section-main fl-section-main-full-width\"><h1 class=\"fl-no-margin-top\">Starting a Business: Do&#039;s and Don&#039;ts<\/h1>\n\n<section class=\"fl-gutenberg-byline\">\n    <div class=\"fl-gutenberg-byline-content\">\n                    By <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/natalie-moritz\/\">Natalie Moritz<\/a> | Legally reviewed by <a\n                href=\"https:\/\/www.findlaw.com\/company\/our-team\/catherine-hodder-esq\/\">Catherine Hodder, Esq.<\/a>\n                | Last updated\n        <time>\n                            May 12, 2026\n                    <\/time>\n    <\/div>\n\n            <div class=\"fl-gutenberg-byline-editorial-note fl-text-sm\">\n            <p>Editorial Note: We earn a commission from affiliate partner links on FindLaw. Commissions do not affect the editorial integrity of our legal content.<\/p>\n\n        <\/div>\n    \n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-legally-reviewed\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Legally Reviewed\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>This article has been written and reviewed for legal accuracy, clarity, and style by <a href=\"https:\/\/www.findlaw.com\/company\/our-team.html\">FindLaw\u2019s team of legal writers and attorneys<\/a> and in accordance with <a href=\"https:\/\/www.findlaw.com\/company\/company-history\/editorial-policy.html\">our editorial standards<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n\n    <details class=\"fl-gutenberg-byline-toggle fl-gutenberg-byline-fast-checked\">\n        <summary>\n            <i class=\"fl-gutenberg-byline-icon\" aria-hidden=\"true\"><\/i>\n            Fact-Checked\n        <\/summary>\n\n        <div class=\"fl-gutenberg-byline-toggle-content\">\n            <p><em>The last updated date refers to the last time this article was reviewed by FindLaw or one of our <a href=\"https:\/\/www.findlaw.com\/company\/our-team\/contributing-authors.html\">contributing authors<\/a>. We make every effort to keep our articles updated. For information regarding a specific legal issue affecting you, please <a href=\"https:\/\/lawyers.findlaw.com\/?fli=bylinelink\" target=\"_blank\" rel=\"noopener\">contact an attorney in your area<\/a>.<\/em><\/p>\n\n        <\/div>\n    <\/details>\n<\/section>\n\n\n<div class=\"fl-key-takeaways fl-mb30\" data-testid=\"fl-key-takeaways\">\n    <div class=\"fl-card-content\">\n        <div class=\"fl-card-body fl-card-bg-teal fl-flex fl-flex-column\">\n                            <h2 class=\"fl-card-title fl-h2 fl-no-margin\">Key Takeaways<\/h2>\n                        <p>Starting a business requires a solid business plan, a formal legal structure like a corporation or limited liability company (LLC), and startup funding to ensure stability. Entrepreneurs should conduct market research and know the laws and regulations for their own business.<\/p>\n\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div><p>Navigating the\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/first-steps.html\">initial stages<\/a>\u00a0of launching your own <span data-term-id=\"54203086\">small business<\/span> can be exciting and overwhelming. There is no shortage of information on how to start a business. It can be confusing to know where to start.<\/p>\n<p>FindLaw breaks down the basics of common actions for pitfalls and success when\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/start-up-basics.html\">starting a <span data-term-id=\"54203093\">successful business<\/span><\/a>.<\/p>\n<p>Learn more about starting a business, including <span data-term-id=\"54203107\">step-by-step<\/span> guides for various business types and industries, in FindLaw\u2019s\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business.html\">Starting a Business<\/a>\u00a0section.<\/p>\n<p><b><i>Form your LLC with confidence.\u202f<a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=starting-a-business-do-s-and-don-ts-in-content\" rel=\"sponsored noopener\" data-cta=\"Biz LZ - LATL Callout\" data-cta-url=\"legalzoom.com\" target=\"_blank\">Our trusted partner LegalZoom has packages starting at $0 + filing fees.<\/a><\/i><\/b><\/p>\n<h2>Embrace These Actions When Starting Your Business<\/h2>\n<p><strong>Seek <\/strong>advice\u00a0and use the resources from organizations like the\u00a0<a href=\"https:\/\/www.sba.gov\/\" target=\"_blank\" rel=\"noopener\"><span data-term-id=\"54203117\">Small Business<\/span><span data-term-id=\"54203117\"> Administration<\/span><\/a>\u00a0(<span data-term-id=\"54203118\">SBA<\/span>) and your local\u00a0<a href=\"https:\/\/www.sba.gov\/local-assistance\/resource-partners\/small-business-development-centers-sbdc\" target=\"_blank\" rel=\"noopener\"><span data-term-id=\"54203086\">Small <\/span><span data-term-id=\"54203124\">Business<\/span><span data-term-id=\"54203124\"> Development<\/span> Center<\/a>. Discuss your <span data-term-id=\"54203087\">business idea<\/span> with a mentor from the\u00a0<a href=\"http:\/\/www.score.org\/\" target=\"_blank\" rel=\"noopener\">Senior Corps of Retired Executives (SCORE)<\/a>. Some local governments also offer resources to <span data-term-id=\"54203092\">entrepreneurs<\/span> opening a business in their city or county.<\/p>\n<p><strong>Network\u00a0<\/strong>with successful <span data-term-id=\"54203092\">entrepreneurs<\/span>. Seasoned <span data-term-id=\"54203088\">business owners<\/span> often have a wealth of insight. They have created <span data-term-id=\"54203083\">business plans<\/span> and launched <span data-term-id=\"54203085\">new <\/span><span data-term-id=\"54203087\">business<\/span><span data-term-id=\"54203087\"> ideas<\/span>. Networking allows you to learn from their successes and failures. Their practical advice may help you navigate your business challenges more effectively.<\/p>\n<p><strong>Prepare\u00a0<\/strong>a detailed written\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/how-to-write-a-business-plan.html\"><span data-term-id=\"54203083\">business plan<\/span><\/a>. The effort you put in at this early stage will pay off in many ways later on. You will also need a strong <span data-term-id=\"54203083\">business plan<\/span> to secure funding for your business, either through\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/tips-for-business-loans.html\"><span data-term-id=\"54203098\">business loans<\/span><\/a>\u00a0or investors.<\/p>\n<p><strong>Tap\u00a0<\/strong>into your community. Network with your local chamber of commerce, civic organizations, and trade groups. This allows you to find established companies that could be suppliers and business partners who can join your company board. You may even discover <span data-term-id=\"54203090\">potential customers<\/span>.<\/p>\n<p><strong>Use\u00a0<\/strong><a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/how-to-conduct-primary-market-research-for-your-small-business.html\">market research<\/a>\u00a0to get to know your <span data-term-id=\"54203090\">potential customer<\/span> base. The insights you gain from interaction with your\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/your-target-market.html\"><span data-term-id=\"54203127\">target market<\/span><\/a>\u00a0will prove invaluable. This research on your <span data-term-id=\"54203106\">target audience<\/span> can help you:<\/p>\n<ul>\n<li>\n<p>Tweak your products and services<\/p>\n<\/li>\n<li>\n<p>Set your pricing<\/p>\n<\/li>\n<li>\n<p>Enhance your <span data-term-id=\"54203097\">business model<\/span><\/p>\n<\/li>\n<li>\n<p>Develop an effective\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/your-marketing-plan.html\"><span data-term-id=\"54203101\">marketing strategy<\/span><\/a><\/p>\n<\/li>\n<li>\n<p>Establish a strong <span data-term-id=\"54203095\">social media<\/span> presence<\/p>\n<\/li>\n<\/ul>\n<p><strong>Invest\u00a0<\/strong>in technology. This is the age of\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/internet-and-e-commerce.html\">e-commerce<\/a>. Even if you have a brick-and-mortar shop, many <span data-term-id=\"54203085\">new businesses<\/span> need an online business portal to reach <span data-term-id=\"54203090\">potential customers<\/span>. Ways to leverage technology include:<\/p>\n<ul>\n<li>\n<p>Maintain engaging <span data-term-id=\"54203095\">social media<\/span> profiles with fresh, current content<\/p>\n<\/li>\n<li>\n<p>Use email marketing to keep customers up-to-date with promotions, events, and product launches<\/p>\n<\/li>\n<li>\n<p>Implement point-of-sale (POS) systems to optimize sales transactions, manage inventory, and track sales data<\/p>\n<\/li>\n<li>\n<p>Learn about basic search engine optimization (SEO) practices to help increase online visibility<\/p>\n<\/li>\n<li>\n<p>Use e-commerce platforms (like Shopify and Squarespace) to sell your products or services<\/p>\n<\/li>\n<li>\n<p>Take advantage of business accounting software to help streamline your <span data-term-id=\"54203103\">bookkeeping<\/span> and\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes\/small-business-tax-information-faq.html\">business taxes<\/a><\/p>\n<\/li>\n<li>\n<p>Invest in\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/cyber-attacks-small-business-guide.html\">cybersecurity measures<\/a>\u00a0to protect sensitive business and customer data<\/p>\n<\/li>\n<\/ul>\n<p><strong>Talk\u00a0<\/strong>with a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-lawyer-resources\/when-do-i-need-a-business-lawyer-for-my-small-business.html\">business attorney<\/a>\u00a0as early as possible. Getting legal help early on can help you avoid major legal problems later. To get the most out of working with an attorney, disclose everything about your proposed <span data-term-id=\"54203084\">startup<\/span> and past business experience, both positive and negative.<\/p>\n<p><strong>Discuss\u00a0<\/strong>the advantages and disadvantages of the various\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/types-of-business-structures.html\">types of <span data-term-id=\"54203114\">business structures<\/span><\/a>. Choosing the proper <span data-term-id=\"54203120\">legal structure<\/span> for your business is your first and most important decision. How you decide to organize your business will impact your tax structure and\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/business-liability.html\">liability<\/a>.<\/p>\n<p><strong>Limit\u00a0<\/strong>your personal liability for your business by\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/business-structures-which-one-is-best-for-your-business.html\">incorporating your business<\/a>\u00a0or organizing it as a <a href=\"https:\/\/legalzoomcominc.pxf.io\/c\/4851649\/2115288\/26746?subId1=starting-a-business-do-s-and-don-ts%20wct250924184918ctzkw&amp;auto-aff-llc\" target=\"_blank\" rel=\"noopener\">limited liability company<\/a> (LLC).<\/p>\n<p>Consider\u00a0the ways you can further\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/what-to-expect-business-liability.html\">limit your personal and corporate liability<\/a>\u00a0with the following contracts and documentation:<\/p>\n<ul>\n<li>\n<p>Formal partnership agreements<\/p>\n<\/li>\n<li>\n<p>Thorough employee handbook<\/p>\n<\/li>\n<li>\n<p>Written\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/employment-law-resources.html\">employment agreements<\/a><\/p>\n<\/li>\n<li>\n<p>Detailed\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/faq-regarding-buy-sell-agreements.html\">buy-sell agreements<\/a><\/p>\n<\/li>\n<li>\n<p>Up-to-date supplier contracts<\/p>\n<\/li>\n<\/ul>\n<p><strong>Talk\u00a0<\/strong>to a tax or business finance professional. Using good <span data-term-id=\"54203103\">bookkeeping<\/span> and business practices from the start saves headaches later.<\/p>\n<p><strong>Get\u00a0<\/strong>familiar with the particular\u00a0<a href=\"https:\/\/www.findlaw.com\/state\/business-laws.html\">business laws and regulations of your state<\/a>.<\/p>\n<p><strong>Secure\u00a0<\/strong>adequate\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/liability-and-insurance\/insurance-policies.html\">business <span data-term-id=\"54203109\">liability insurance<\/span><\/a>. Consider your business\u2019s unique needs and potential liabilities. Having the right <span data-term-id=\"54203116\">business insurance<\/span> in place may help avoid the financial ruin of your company in the event of a legal claim. If you have even one employee, you will also need workers\u2019 compensation insurance.<\/p>\n<p><strong>Protect\u00a0<\/strong>your customers\u2019 personal information. A data leak can be detrimental, tarnishing your company\u2019s image and leading customers to lose trust in your business. Invest in software to protect your company\u2019s technology from\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/cyber-attacks-a-guide-for-small-businesses.html\">cyber-attacks<\/a>. You may also want to consult a cybersecurity professional for help.<\/p>\n<h2>Avoid These Pitfalls When Starting Your Business<\/h2>\n<p><strong>Don\u2019t\u00a0<\/strong>try to do everything yourself. Setting up a business is complicated. A supportive professional network is key to success, especially during challenging times. Consider enlisting the following help:<\/p>\n<ul>\n<li>\n<p>Get advice from experienced <span data-term-id=\"54203100\">small <\/span><span data-term-id=\"54203088\">business<\/span><span data-term-id=\"54203100\"> owners<\/span><\/p>\n<\/li>\n<li>\n<p>Hire skilled employees and\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/employment-law-and-human-resources\/hiring-independent-contractors-overview.html\"><span data-term-id=\"54203112\">independent contractors<\/span><\/a>\u00a0when you need them, including short-term experts<\/p>\n<\/li>\n<li>\n<p>Get advice from a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-lawyer-resources\/how-a-lawyer-can-help-your-business.html\">business law attorney<\/a>\u00a0for help with important decisions that could have legal consequences<\/p>\n<\/li>\n<li>\n<p>Use <span data-term-id=\"54203099\">LinkedIn<\/span> and online forums to connect with other <span data-term-id=\"54203088\">business owners<\/span> and professionals in your industry<\/p>\n<\/li>\n<\/ul>\n<p><strong>Don\u2019t\u00a0<\/strong>forget to\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/trademarks.html\">trademark\u00a0<\/a>your <span data-term-id=\"54203115\">business name<\/span>, logo, and other <span data-term-id=\"54203111\">intellectual property<\/span>.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>assume a DBA protects you from personal liability. A\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/what-is-a-dba-.html\">DBA<\/a>\u00a0(or \u201cdoing business as&#8221;) is a registration that allows your business to operate under a different name than its legal business entity name.\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/incorporation-and-legal-structures\/starting-a-sole-proprietorship-faq.html\">Sole proprietorships<\/a>\u00a0registering a DBA are still personally liable for their business debts and legal obligations.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>neglect forming and following a management plan. If you have co-founders or business partners, work with a business attorney on a\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-lawyer-resources\/small-business-forms-contracts.html\">contract\u00a0<\/a>that details everyone\u2019s responsibilities.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>start your business under-capitalized. Insufficient <span data-term-id=\"54203084\">startup<\/span> funds are the most common reason for <span data-term-id=\"54203085\">new business<\/span> failure.<\/p>\n<ul>\n<li>\n<p>Look for <span data-term-id=\"54203086\">small <\/span><span data-term-id=\"54203098\">business<\/span><span data-term-id=\"54203098\"> loans<\/span> and\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/small-business-grants.html\">grants<\/a><\/p>\n<\/li>\n<li>\n<p>Pay close attention to <span data-term-id=\"54203096\">cash flow<\/span><\/p>\n<\/li>\n<li>\n<p>Never divert money you\u2019ve set aside to pay withholding taxes into operation<\/p>\n<\/li>\n<\/ul>\n<p>The <span data-term-id=\"54203110\">IRS<\/span> has a long reach, and\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes\/business-auditing-101.html\">diverting withholding taxes<\/a>\u00a0violates tax laws. The <span data-term-id=\"54203110\">IRS<\/span> also imposes penalties and interest for failure to deposit withheld taxes.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>make expensive <span data-term-id=\"54203108\">office space<\/span> and furnishings a high priority unless you are in an &#8220;image&#8221; business (like photography or advertising). High\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-finances\/start-up-costs-overview.html\"><span data-term-id=\"54203084\">startup<\/span> costs<\/a>\u00a0can make or break a business, so don\u2019t do more than you need to. Look at your\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/your-marketing-plan.html\"><span data-term-id=\"54203094\">marketing plan<\/span><\/a>\u00a0for guidance on the image you want to project.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>print your stationery, business cards, and promotional materials until you\u2019ve had a trademark attorney\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/intellectual-property\/trademark-protection-by-use-or-by-registration.html\">search existing state and federal trademarks<\/a>\u00a0and pending trademark applications.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>put off getting the proper\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/starting-a-business\/licenses-and-permits-overview.html\">business licenses, permits, and professional licenses<\/a>\u00a0needed for your business. What you need will depend on your area and type of business.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>sign company contracts in your individual capacity. Rather, sign them on behalf of the company as an officer. This will help you avoid personal liability.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>pass up free publicity opportunities. Build brand awareness by connecting with local news outlets and <span data-term-id=\"54203095\">social media<\/span> influencers. <span data-term-id=\"54203095\">Social media<\/span> mentions are a great way to spread the word about your business. A story about your grand opening in the local newspaper or on a televised newscast can get your business even more reach.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>put off getting an\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-taxes\/employer-identification-number-ein-faq.html\"><span data-term-id=\"54203113\">Employer Identification Number<\/span><\/a>\u00a0(EIN) from the Internal Revenue Service (<span data-term-id=\"54203110\">IRS<\/span>). You should do this as soon as you register your business. You will need this <span data-term-id=\"54203126\">tax ID<\/span> number to:<\/p>\n<ul>\n<li>\n<p>Hire your first employee<\/p>\n<\/li>\n<li>\n<p>File federal business taxes<\/p>\n<\/li>\n<li>\n<p>Open a business bank account<\/p>\n<\/li>\n<\/ul>\n<p><strong>Don\u2019t\u00a0<\/strong>forget to consider\u00a0<a href=\"https:\/\/www.findlaw.com\/smallbusiness\/business-operations\/commercial-zoning.html\">zoning\u00a0<\/a>and legal restrictions in the area in which you plan to do business. How your business affects your neighbors matters\u2014and your neighborhood may contain some of your best customers.<\/p>\n<p><strong>Don\u2019t\u00a0<\/strong>take out a business credit card without careful research. Research different credit providers\u2019 card terms and interest rates. Many business credit cards also offer rewards and perks.<\/p>\n<h2>Need More Help? Talk to a Business Attorney<\/h2>\n<p>Successful <span data-term-id=\"54203089\">entrepreneurship<\/span> is more than knowing what to do or avoid. You must put this into practice. You may need more help with certain aspects of your business. Having expert legal guidance on your side can give your <span data-term-id=\"54203085\">new business<\/span> the best chance to thrive.<\/p>\n<p>Contact a\u00a0<a href=\"https:\/\/lawyers.findlaw.com\/business-commercial-law\/?fli=dcta\" target=\"_blank\" rel=\"noopener\">business and commercial law attorney<\/a>\u00a0licensed in your area for legal help with your <span data-term-id=\"54203085\">new business<\/span> venture. An experienced attorney will know how to respond to various business challenges you may face\u2014from liability protection to filing your business taxes.<\/p><\/div>\n\n\n<div class=\"was-this-helpful\">\n    <div\n            class=\"was-this-helpful__question-container\"\n            aria-labelledby=\"was-this-helpful__question\"\n            role=\"group\"\n    >\n        <span\n                id=\"was-this-helpful__question\"\n                class=\"was-this-helpful__question fl-text-lg-bold\"\n        >Was this helpful?<\/span>\n        <button\n                class=\"was-this-helpful__button fl-text-sm\"\n                aria-label=\"Yes\"\n                value=\"yes\"\n        >\n            <span class=\"was-this-helpful__button-text fl-text-bold\">Yes<\/span>\n            <i class=\"was-this-helpful__button-icon\">\n                <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <g 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                 >Solved my problem<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--other\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"positive-feedback\"\n                                value=\"Other\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--other\"\n                        >Other<\/label>\n                    <\/div>\n                <\/fieldset>\n            <\/div>\n            <div class=\"was-this-helpful__feedback was-this-helpful__feedback--negative\">\n                <fieldset>\n                    <legend class=\"was-this-helpful__feedback-form-title\" tabindex=\"0\">Why was this not helpful?<\/legend>\n                    <div class=\"was-this-helpful__choose-option-message\" role=\"status\">\n                        <p class=\"was-this-helpful__choose-option-message-text\"><\/p>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--missing-info\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Missing Information\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--missing-info\"\n                        >Missing the information I need<\/label>\n                    <\/div>\n                    <div class=\"fl-radio-button-field fl-flex was-this-helpful__feedback-form-title\">\n                        <input\n                                id=\"was-this-helpful__radio-button--complicated\"\n                                class=\"fl-radio-button-field-input\"\n                                type=\"radio\"\n                                name=\"negative-feedback\"\n                                value=\"Too complicated\"\n                        >\n                        <label\n                                class=\"fl-radio-button-field-label fl-text-sm was-this-helpful__radio-label\"\n                                for=\"was-this-helpful__radio-button--complicated\"\n                        >Too complicated \/ too many steps<\/label>\n                    <\/div>\n                    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