LAW FIRM MARKETING BLOG WRITER
Mark Jacobsen
Blog posts written: 26
Latest blog posts
Imagine What Your Law Firm Could Do With Paid Social Media Advertising
What if you could spend one tenth of your old phone book ad budget to reach a better audience than ever before? That's the opportunity facing attorneys who consider paid social media advertising.
Flex Your Legal Muscle By Blogging With Discipline
Weightlifting is one of the most intimidating workouts for average folks. Likewise, sitting down to write a blog post can leave many lawyers wondering where to even begin.
This Winter, Warm Up to Paid Social Promotion
Three things for attorneys to remember when contemplating paid social promotion as part of their law firm’s marketing plan.
Social Media is a Marathon, Not a Sprint
Just like training for a marathon, making the move to social media marketing requires smart planning and the right perspective. Pace yourself and you'll reach your goals in time.
Ready to shed that holiday weight?
Committing to a healthier lifestyle isn’t the only resolution you can make this year. A better approach to legal marketing could go hand in hand with those January days on the treadmill.
Things To Know About The Legal Consumer In 2017
Each year, FindLaw conducts our U.S. Consumer Legal Needs Survey. While this year looked to be more of the same from legal consumers, there are a few big questions to consider.
Social Media: Rules of Engagement
Though it’s not exactly a conversation, social media is interactive. It’s not as casual as an actual conversation. You’re writing, not talking. But you are sharing, and you are listening.
If You “Get” Networking In General, You “Get” Social Media
More and more potential clients are looking for legal representation online. And those consumers are using social media to learn more about law firms before they decide which one to retain. In short, if you want to add business, your firm needs an active social media presence.
Why Attorneys Should Embrace Social Media
By now, you’ve at least heard about Facebook, Twitter and LinkedIn. But if you’re like most attorneys, you still don’t think of social media as a way to build your firm’s business.
The Secret to Gaining More Reviews: Just Ask
I’ve been making the case that online ratings and reviews are nothing to fear—indeed, they can actually help build your businesses. So it shouldn’t surprise you to hear me say that the more reviews you receive, the more business-building power they’ll have.