Category: FindLaw Solutions

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

December 19, 2018 | 5 min read

Understanding the Details of Law Firm Pay-per-click

Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.

December 12, 2018 | 8 min read

How to Create a Social Media Style Guide for Your Law Firm (with template!)

While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.

November 28, 2018 | 5 min read

What PPC Strategy is Right for You?

The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

November 7, 2018 | 5 min read

Social Video: Consumers Want It, Law Firms Need It

Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

September 26, 2018 | 3 min read

Giving People What They Want – the Rising Popularity of Web Chat

Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.

August 15, 2018 | 4 min read

How Quality Score Affects Your Legal PPC Ads

Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…

June 20, 2018 | 3 min read

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey

PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.

April 18, 2018 | 2 min read

4 Ways to Improve Your Law Firm Client Intake Using Prospect Manager

Generating new business doesn’t always require more marketing or more time spent away from clients.

March 28, 2018 | 4 min read

Learning Intake Solutions from Across Industries

Businesses outside of the legal field know how good client intake leads to more sales and more volume. What can law firms learn from other industries?

March 7, 2018 | 2 min read

Consumers are Ready for Social Video. Are You?

Bringing video content to your law firm's marketing one of the most effective ways to engage audiences on social media.

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