Category: In The News
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
FindLaw partners with YouTube to launch nationwide Family Law/Divorce campaign
The campaign features commercials designed to reach tens of millions of married Americans.
The five questions prospective clients want answered
By understanding the questions prospective clients are likely to ask and having prepared answers, attorneys can meet their needs and win them over.
Don’t Hesitate to Share the Love on Love Your Lawyer Day
First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…
Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”
Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.
Preparing Your Law Firm for the Next Social Media Platform
The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.
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How Google’s Mobile Indexing Affects your Law Firm’s Marketing
Want your website to be found? Then you need to understand Google's position on mobile websites indexing.
How You and Your Law Firm Can Adapt to Voice Search
Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.
Tips For Driving Holiday Traffic To Your Law Firm
Even during a slow holiday season, law firms can take steps to drive traffic amidst the noise of doorbuster sales.
Want More Love From Your Clients? Focus On Benefits, Not Features.
How do lawyers build positive feelings between attorneys and prospects? They start by selling their law firms based on benefits rather than features.
On Law Firms, Google Chrome and HTTPS
Google is making a change to how Chrome handles unsecure websites. Find out what HTTPS means, and what it means for your law firm.
How To Avoid Being a Business Development Casualty
Legal leaders think their attorneys are underperforming, and they blame poor business development skills. Here's what you can do to avoid being