Category: In The News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 15, 2024 | 2 min read

FindLaw partners with YouTube to launch nationwide Family Law/Divorce campaign

The campaign features commercials designed to reach tens of millions of married Americans.

February 5, 2020 | 4 min read

The five questions prospective clients want answered

By understanding the questions prospective clients are likely to ask and having prepared answers, attorneys can meet their needs and win them over.

October 9, 2019 | 5 min read

Don’t Hesitate to Share the Love on Love Your Lawyer Day

First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

August 29, 2018 | 4 min read

Preparing Your Law Firm for the Next Social Media Platform

The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.

June 27, 2018 | 3 min read

How Google’s Mobile Indexing Affects your Law Firm’s Marketing

Want your website to be found? Then you need to understand Google's position on mobile websites indexing.

May 30, 2018 | 3 min read

How You and Your Law Firm Can Adapt to Voice Search

Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.

November 17, 2017 | 3 min read

Tips For Driving Holiday Traffic To Your Law Firm

Even during a slow holiday season, law firms can take steps to drive traffic amidst the noise of doorbuster sales.

November 1, 2017 | 4 min read

Want More Love From Your Clients? Focus On Benefits, Not Features.

How do lawyers build positive feelings between attorneys and prospects? They start by selling their law firms based on benefits rather than features.

October 11, 2017 | 4 min read

On Law Firms, Google Chrome and HTTPS

Google is making a change to how Chrome handles unsecure websites. Find out what HTTPS means, and what it means for your law firm.

June 7, 2017 | 3 min read

How To Avoid Being a Business Development Casualty

Legal leaders think their attorneys are underperforming, and they blame poor business development skills. Here's what you can do to avoid being

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