Category: In The News
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
How Law Firms Find Clients in the New Normal
The internet age has made it both harder and easier than ever to reach potential clients. Unfortunately, the new normal is a world where all of your competitors are in the same arena.
Law Firm Marketing: What’s Luck Got To Do With It?
A firm that incorporates at least four elements into its marketing won’t need the luck of the Irish on it – it will do just fine on its own.
Case Study: A Tale of Haunting Assumptions
It's a common misconception that computers spook senior citizens. But when you’re a lawyer specializing in social security and disability benefits, opting out of online marketing means ignoring over half of your potential clients.
Take Advantage of Goodwill on Love Your Lawyer Day
November Fourth is officially “Love Your Lawyer” day, a chance not only for your clients and colleagues to appreciate your profession, but a time for you to engender goodwill in the community.
Two Pay-per-click Fundamentals That Drive Successful Campaigns
PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.
Why Attorneys Should Embrace Social Media
By now, you’ve at least heard about Facebook, Twitter and LinkedIn. But if you’re like most attorneys, you still don’t think of social media as a way to build your firm’s business.
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A Fresh New Look for LawyerMarketing.com
If you haven’t already noticed, we’ve made some changes to LawyerMarketing.com in the past month. Beyond freshening up the look and layout of the site, we’ve revisited the philosophy behind our web presence and the way we communicate with our readers.
SuperLawyers.com Has a New Look and Feel
The go-to place for the latest information about the largest attorney rating service recently got a serious face lift. SuperLawyers.com, the longtime home for lawyers interested in everything from how to talk about Super Lawyers to a vast attorney referral network, is now optimized for any device.
FindLaw Online Advertising Earns Google Recognition
Have you heard the news? FindLaw has been selected as a Google AdWords™ Premier SMB Partner. This is a big deal for us, and a great deal for our clients. For us, it validates the hard work and dedication of our in-house pay-per-click experts. At FindLaw, we place a premium on deep technical knowledge…
Manage Your Reputation With Our Latest White Paper
I know how it feels. Thanks to the Internet, it seems as though your firm’s hard-earned reputation is in the hands of people who can hurt you with just one smart-aleck comment or a harsh online review. They don’t even need to be former clients…..
Two Lessons in Branding from The Masters Itself
It’s the first week in April. If you’re like me, you know that means it’s time for the Masters Tournament. Now, you’d be hard pressed to find anyone willing to call the Masters a scrappy event. But this tournament’s grand name and carefully sculpted brand image belies some humble roots…..
Ongoing Performance: Disavowing Bad Links To Attorney Websites
There’s more to a high-visibility website than a nice layout and good information. To deliver clients, a law firm’s website site needs to keep performing after the initial launch. It needs to stay up-to-date with ever-changing requirements of clients and of search engines. This is no simple task. One of the many regular maintenance processes…