Category: In The News
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Will Facebook Reviews Gain Relevance in 2016?
Here’s a little food for thought as you head into the end of the year: What if Facebook decided to take on Yelp and Google? Right now, Google and services like Yelp “own” the online review space across the U.S. More specifically for attorneys, lawyer directories serve a valuable role in the evaluation…
What Lawyers Can Learn From Black Friday 2015
One year ago, we pointed out that attorneys can be thankful that their business isn’t tied to a frenzy of slashed prices and year-end drama. Instead, we explored how attorneys can build their own buzz in any season. These lessons ring true, but let’s take an updated look at the strategies outlined in that article:
FindLaw White Paper: Law Firms Failing At The Finish Line
We’ve all seen someone choke in sports. The Seattle Seahawks seemed on the verge of victory in last year’s Super Bowl, but one bad play call at the end turned a certain win into a catastrophic loss. Greg Norman seemed to have the 1996 Masters in the bag – until he didn’t.
With .law, Prudence Triumphs Over Panic
Recently, the .law domain launch has dominated this blog and created quite a stir among the online legal marketing community. Every firm and every marketing agency has a position on this opportunity. Understandably, those positions are often a bit self-serving. From our perspective, FindLaw didn’t create this market, but we will do our best…
Making The Case For A .Law Address
In a previous post, I explained what exactly a .law domain is, and discussed the gold rush economics that often accompany new domain releases such as this. But the bigger question for attorneys is, should I make the move to .law? The answer depends on your goals. Your best offense is a good defense.
Understanding The New .law Domain
If you’ve ever downloaded tax forms from www.irs.gov or visited a university’s website like www.harvard.edu, you’ve visited a separate top-level domain. And if you’ve been reading up on legal industry news lately, there’s a good chance you’ve heard about the new .law domain. But what exactly is a domain and why should you care?
Never miss a beat.
Get FindLaw legal marketing tips directly in your inbox.
The Most Expensive Mistakes in PPC – Part 2
Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…
The Most Expensive PPC Mistakes Law Firms Make – Part 1
In the 15 years since Google launched their proprietary pay-per-click (PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile lists of the “most expensive” keywords on Google. A simple Google search yields dozens of them. When taken at face value…
Send Your Law Firm Back to School
As your law firm faces the end of summer, your next client could be facing their first run-in with the law. More than 20 million students are expected to attend colleges and universities in the U.S. in the next few weeks……
Did Google Just Put Local Results on a Diet?
Over the last several months, my colleagues and I have watched Google Local and Google Maps undergo several consistent, minor changes. None of these changes has been earth shattering for law firms, but each one seems to be a small step toward a much larger and possibly drastic change in how local search is conducted.
What’s Mobile Traffic to Your Law Firm’s Website Like?
Well, it’s been over two months since the big mobile-friendly algorithm update and the Internet has not been subjected to a total upheaval. In fact, the changes put into place this past April have resulted in subtle shifts rather than seismic rattles. Whether your law firm had to scramble to be ready in April…
White Paper: Don’t Marginalize Your Most Valuable Asset
Hear the word “brand,” and you might think of that apple with an oval bite taken out of it, or Target’s famous red bull’s-eye. In other words, you might think that branding doesn’t have much to do with running a law firm. If that describes your outlook on branding, you’re missing out…