Category: Product Spotlights
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Law Client Intake Best Practices
Sadly, small law firms across the country still struggle with prospect intake, leaving many potential clients on the table.
Consumers are Ready for Social Video. Are You?
Bringing video content to your law firm's marketing one of the most effective ways to engage audiences on social media.
Law Clients Want Expertise. Here’s How to Show It to Them.
You could be an absolute expert in your particular field, but if your only means of showing that prowess online is through an unread blog post on a low-trafficked website... well then you're not getting all you could out of your effort.
Custom Websites and Excellent Content? That’s Integrated Marketing Reach
Law firms that succeed need an integrated marketing strategy that includes an excellent website, valuable content, and smart social promotion.
The Most Expensive Mistakes in PPC – Part 2
Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…
The Most Expensive PPC Mistakes Law Firms Make – Part 1
In the 15 years since Google launched their proprietary pay-per-click (PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile lists of the “most expensive” keywords on Google. A simple Google search yields dozens of them. When taken at face value…
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How to Choose the Right Legal Directory for Your Law Firm
As you’ve probably already heard, listing your attorney profile in an online directory is a smart move. Legal directories place your profile in front of consumers actively looking to hire an attorney. More importantly, directories are a foundation for building a comprehensive online presence. But how do you choose the right…..
Want Real Visibility On Social Media?
In the past, frequently updating your Facebook or Twitter profile might have been enough to make sure that your name was visible on social media. Now, however, that’s simply not the case. As social networks continue to refine the way they display content to users, it’s becoming increasingly true that you have to pay to…
Albert Einstein and Intelligently Marketing Your Firm
The measure of intelligence is the ability to change.” ― Albert Einstein I won’t be the first to turn this quote to my own purposes, but there’s no denying that it’s a powerful concept. Change is omnipresent in the world of digital marketing. Sometimes it’s big, like when….
Objections To Social Media From Lawyers
Objections are as much a part of legal arguments as the argument itself. It is no wonder then that lawyers seem to have objections to things beyond the courtroom. When it comes to social media, concerns surrounding benefits, time commitment and unique content creation are common among lawyers and law firms concerned about moving into…
Just another Pretty Law Firm Website? Not Anymore
There was a time when attorney website design was mostly about aesthetics, about creating a presence that would turn heads and elicit compliments from your colleagues. It was all about the art of design, leaving functionality pushed to the margins. While pleasing looks will always remain important, attorneys need to broaden their focus…
FindLaw Study: Understanding Website Traffic (Part 3)
With the intimidating complexity of today’s online marketing world, the adage “work smarter, not harder” couldn’t be more relevant for attorneys. You only have so many dollars to spend and so much time to take away from your practice. So it’s important that you get maximum impact from every action you take, especially...