Category: Solo Practitioner Tips

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

April 18, 2024 | 4 min read

Priced out of TV and radio? What’s a solo attorney to do?

Learn about four offline methods of legal marketing to squeeze every ounce of value from your budget.

March 22, 2024 | 4 min read

The solo practitioner’s website checklist: Is your site up to par?

Updating your website regularly will keep your solo firm top-of-mind with consumers who have a legal need.

October 6, 2023 | 19 min read

Legal SEO guide for law firms: Practical and sensible tips

While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.

August 14, 2023 | 3 min read

4 pitfalls to avoid when marketing your solo law firm

Four marketing mistakes to avoid as a solo attorney, and fundamental tips to follow.

July 5, 2023 | 7 min read

Resources to start, run and grow your own solo law firm​​

Curated resource page for solo law firms. Case studies, webcasts, articles, blogs and more.

May 31, 2023 | 4 min read

Branding tips and positioning tools for solo attorneys

Practical tips to develop a unique brand, attract clients, and stand out from the competition.

May 17, 2023 | 4 min read

Clear and simple billing practices for solo attorneys

Solo attorneys can turn billing into a competitive advantage by avoiding common mistakes and devising a sensible billing strategy.

March 21, 2023 | 3 min read

Promoting your competitive advantage as a solo attorney

Some of the best strategies to help solo attorneys promote their competitive advantage. Follow these recommendations to build a steady stream of clients.

March 8, 2023 | 6 min read

How solo firms can prioritize work-life balance and still remain profitable

A few tips for solo law firms and attorneys taken from a State of U.S. Small Law Firms Report from Thomson Reuters Institute.

February 15, 2023 | 4 min read

Four-part harmony: An integrated digital legal marketing plan for solos

Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.

September 23, 2019 | 7 min read

Why you need the 2020 Law Firm Business Planner

As 2019 comes to a close, it’s time to think about the direction you want your firm to take next year. What are your goals? What do you want to accomplish in the next 12 months? If you need a helping hand defining your vision for growth, speak with a FindLaw legal marketing expert to…

August 21, 2019 | 6 min read

5 Tips To Optimize Your Law Blog For SEO

Writing valuable blog posts is a critical aspect of online legal marketing. A good law blog can help boost SEO, raise a law firm’s brand awareness and prove your expertise to legal consumers interested in hiring you.But starting a blog is one thing. Most attorneys have the knowledge and talent to go on at length…

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