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Category: Solo Practitioner Tips

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 10, 2019 | 3 min read

3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor

The average day of a marketing coordinator at a law firm is far from average. At this point, you may be an expert at the balancing act of time management – juggling deadlines, schedules, timelines and meetings, all while trying to find new clients and market the firm. Sometimes you need a little help clearing your…

April 1, 2019 | 6 min read

FindLaw Q&A: The best way to ask for reviews

One of the best ways to get a clear picture of who someone is and what they do is by reading reviews. But when it comes to getting this kind of feedback, what’s the best approach? We answer the most common questions about asking for online reviews.

March 6, 2019 | 4 min read

Put Yourself Out There — Visually

Most people remember things they see far more often than what they read or hear. Law firms must consider visual platforms such as Instagram for a more long-term impact.

February 6, 2019 | 4 min read

Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy

Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.

January 9, 2019 | 5 min read

Google Maps is More Than Just Your Law Firm’s Address

The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.

December 19, 2018 | 3 min read

Understanding the Details of Law Firm Pay-per-click

Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.

December 12, 2018 | 3 min read

How to Create a Social Media Style Guide for Your Law Firm (with template!)

While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.

November 28, 2018 | 3 min read

What PPC Strategy is Right for You?

The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.

November 7, 2018 | 3 min read

Social Video: Consumers Want It, Law Firms Need It

Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.

October 16, 2018 | 3 min read

4 Tips for Creating Your 2019 Legal Marketing Budget

Whether personal or professional, creating a budget is one of the more stressful moments of the year.

October 9, 2018 | 9 min read

7 Marketing Tips to Start Next Year Off Right

The leaves have changed and the temperature has dropped, which means 2019 is just around the corner. Have you finalized next year’s marketing plan yet?

October 2, 2018 | 4 min read

Make the Most Out of Your Law Firm’s 2018 Tax Write-Off

If you’re planning for 2019, you may be waiting until January to start spending money on your business. But that might not be the best course of action, especially if there’s still money left on the table this year.

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