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The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 15, 2014 | 2 min read

Website Analytics 102: Using Data to Strengthen Your Website

Unique visits, page views, time on site—keeping watch over all of your website’s performance statistics often feels like a hassle. In reality, these data points are worth your time and can often make the difference between new cases and lost opportunities. You see, when it comes to attracting new business…

August 8, 2014 | 2 min read

Legal Consumers are Looking. Is Your Law Firm “The One”?

Are you doing all you can to make sure your law firm is irresistible to potential clients? Because when it comes to legal consumers, it seems that love at first sight really does exist. FindLaw’s 2014 U.S. Consumer Legal Needs Survey asked respondents how many attorneys they contacted or seriously considered before making a selection…

August 1, 2014 | 2 min read

Rising above Duplicate Content: Tips for Attorneys

According to Google, as much as 30 percent of all content on the web can be considered duplicate content – a no-no in the world of online marketing. Of that 30 percent, the vast majority has nothing at all to do with plagiarism or lazy writing. It’s labeled “duplicate” because of the way…

| 1 min read

FindLaw and Google Legal Market Trends Infographic

The web is crucial for those seeking legal services. From the devices consumers are using to how they are searching online, this infographic from FindLaw and Google shows how today’s attorney-seekers are behaving.

| 2 min read

Pay-Per-Click Strategies Part 2: Defending Your Firm’s Brand

In last week’s article, we discussed howpay-per-click (PPC) marketing can target specific geographies and practice areas.This week, we’ll explore an alternative strategy: using PPC ads to defend an existing brand. How will you know if this strategy is right for you? One perspective depends on how strong your law firm’s brand is already.

July 25, 2014 | 2 min read

Pay-Per-Click Strategies Part 1: Advertise Your Specialty, Not Your Firm

Pay-Per-Click (PPC) marketing is a complex and valuable tool that isn’t always understood properly. PPC ads are small links most often seen at the top and sides of a search engine results page. These ads have a very prominent visual position and often look like a “top hit” search result. With such desirable placement…

July 24, 2014 | 2 min read

The Number One Factor Legal Consumers Consider

The good news is your hard work has paid off. Potential legal clients are absolutely motivated by your expertise. The bad news though – many law firms promote themselves in terms that aren’t important to these same legal consumers, which is a key finding fromFindLaw’s 2014 U.S. Consumer Legal Needs Survey.

July 17, 2014 | 2 min read

Social Media Use Among Legal Consumers

You already know that your reputation has a huge impact on your business, but what are you doing to manage that reputation? Obviously your actions and case history are significant drivers of this, but don’t overlook the importance of social media as a contributor as well. Are People Using Social Media to Find Attorneys?

July 16, 2014 | 1 min read

Podcast: Do Silver Bullets Exist with Digital Marketing?

What’s the newest trick to get law firms to the top of search results? The program that anticipates what Google will do next? The keyword generator that spits out the magic phrases? It’s a trick question. There are no silver bullets when it comes to legal digital marketing. That’s the message that FindLaw…

July 9, 2014 | 2 min read

No Attorney Headshot? Don’t Give Up on Google Authorship

Last month I wrote about Google reducing the instances of people’s photos appearing in their search results. Now it seems the photos are gone for good. Google’s reason is they want a less cluttered and more consistent display across mobile and desktop devices. In other words, this: Becomes this: It’s another change to Google Authorship…

July 1, 2014 | 3 min read

Deciding on a Headline for Your Law Firm’s Website

As we discussed previously, your website’s headline is your firm’s first impression – the first chance to communicate the value of the legal services you are offering. In this post, we’ll offer three ideas for crafting a strong, engaging headline. 1. Focus on the potential client Headlines need to be active.

June 25, 2014 | 2 min read

What the McRib can Teach You about Marketing Your Law Firm

Why should you update your law firm’s website based on how McDonald’s sells McRib sandwiches? Two words: scarcity sells. The McRib has achieved worldwide fame because it’s only available for a few weeks out of the year. Savvy marketers will tell you that limited availability not only creates a perception of greater value…

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