The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Webcast Follow-Up: Your Marketing Questions Answered
There’s no shortage of good questions when it comes to making marketing work for your law firm. That was the case last week during our webcast, How to Gain Exposure for Your Firm in a Crowded Marketplace. Attorney Lauren Clark joined me, and we covered a lot of your questions…
Does Your Law Firm’s Website Pass the 5-Second Test?
In reality, five seconds is an eternity. Think back to the last time you met someone for the first time. How long did it take for you to form an opinion? It’s probably shorter than you think. A Princeton University study found that people made judgments after looking at the faces of other people…
Four Tips for Reinvigorating Your Law Firm’s Social Media
Ladies and gentlemen of the legal profession, we need to talk about your law firm’s social media activity. Maybe your Facebook posts and tweets have gotten a little stale and repetitive. Maybe you haven’t posted anything for a while. Or when you do post, it’s about things you’ve seen elsewhere…
FindLaw Goes Pro Bono at the Opera
FindLaw left the legal marketing world for a night on the opera stage last month. In the Nerdery Overnight Website Challenge, our marketing experts built a brand new website for the Metropolitan Opera National Council Auditions Upper Midwest Region (MONCAUMR). We were just one of many organizations to donate time and expertise to assist local…
The Unexpected Impact of Display Ads on Search
Attorneys demand evidence and facts to make decisions and so do digital marketers. For the latter, one of the most attractive aspects of online advertising is that it can be measured. We can review impressions, clicks, ROI and others to determine which of our advertising tactics is performing best. Basing our analysis on the numbers…
Telling Your Law Firm’s Story on a 3×5 Index Card
Think of your law firm’s website as a standard 8.5×11 piece of copy paper. You have plenty of space to share what your firm is all about – maybe a nice headshot, list of practice areas, accomplishments, etc. Now let’s say you had to fit it all on a 3×5 index card
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Three Methods for Moving Into Mobile
Smartphones and tablets have revolutionized and continue to revolutionize how we live and work. Indeed, chances are excellent that you have such a gizmo yourself, perhaps more than one. You might even be reading this on your own mobile device right now. These devices are becoming the technology of choice for more and more people…
How do Clients Find Your Firm? Survey Says…the Internet
Still need more proof that your law firm needs an online presence? Weigh the following evidence. FindLaw recently conducted a professional survey of 1,000 American consumers on their methods of searching for attorneys. So where do you think they’re most likely to look? You might think friends or word-of-mouth sources…
Six Things to Avoid on Your Law Firm’s Website
As an attorney, you want your firm to speak as clearly as possible to potential clients who have many other legal options to choose from. That means you can’t let your most important marketing tool – your website – work against you. Stuffing it with flashy graphics and lots of text won’t impress visitors…
What Makes a Good Headshot for a Lawyer?
“I see a lot of attorney headshots out there. In some, the attorney looks stern. In others, he or she is softer, more approachable. Which is better?” It’s a very good question that we often receive here at FindLaw. Potential clients are more likely to contact your firm if you look as though they’d like…
3 Ways to Make Novelty Work for Your Law Firm’s Website
Whether it’s an innovative product design, a captivating movie or television show or the latest addictive smartphone game, we human beings are attracted to fascinating new stuff. That’s particularly true if that new thing provides a surprising twist on what we’re used to. In our recent white paper, Why Most Law Firm Websites…
Is TV Dead? Not for Law Firms
“TV is dead” is a common refrain heard in marketing circles where the edgiest ideas often get the most attention. It’s not surprising if you look at the anecdotal evidence. Between iPads, smartphones, mobile apps and the proliferation of new media, how does anyone have time to watch TV and why would advertisers waste…