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The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 27, 2014 | 2 min read

Is TV Dead? Not for Law Firms

“TV is dead” is a common refrain heard in marketing circles where the edgiest ideas often get the most attention. It’s not surprising if you look at the anecdotal evidence. Between iPads, smartphones, mobile apps and the proliferation of new media, how does anyone have time to watch TV and why would advertisers waste…

March 20, 2014 | 2 min read

How to Manage Your Firm’s Twitter Account in 7 Minutes a Day

Law firms that don’t use social media are a dying breed. Savvy attorneys know that a platform like Twitter is where consumers are congregating. It gives you instant access to 115 million active users, many of whom will search for quality legal resources at some point. When they do so…

| 1 min read

Learn how Consumers are Really Searching for Law Firms

If you’re like many attorneys, you have some set notions about how attorney-seekers find your law firm online. Namely, that ranking high on Google’s search results for short phrases such as “Chicago DUI attorney” is the silver bullet that will deliver a steady stream of business. However, according to a FindLaw white paper and study…

March 11, 2014 | 2 min read

Don’t Let Your Firm Be Blinded by Marketing Myths

It’s been barely two decades since attorneys have been allowed to advertise. But in that scant amount of time, thanks to everything from Twitter to Google maps, the art and science of online marketing has grown immensely in its reach and precision. Still, you may be skeptical about the benefits of online marketing efforts…

March 7, 2014 | 2 min read

Seven Sins of Social Media Lawyers Shouldn’t Commit

Social media is no longer optional for lawyers. If you’re not using it to create awareness and position yourself as an authority, you might as well be using a typewriter and rotary phone. That’s how big the gap has become between social media users and “anti-social” lawyers — and it’s widening by the day.

| 4 min read

One of FindLaw’s Own Goes Behind the Bench

We’re excited that one of FindLaw’s employees has been selected to join a panel of judges in a first-of-its-kind contest for law students interested in pursuing a career in public service. Tanya Roth, editor and team lead for the FindLaw legal blog network, will serve as an expert judge for a new Public Interest Fellow

February 27, 2014 | 2 min read

Shakespeare was right about your law firm’s website

Since Shakespeare first coined the phrase “too much of a good thing,” it has been commonly understood that there is a limit to all good things. You may not realize it, but this concept applies to your law firm’s website as much as it applies to the rest of life.

February 19, 2014 | 2 min read

Four Ways to Defend Your Firm’s Online Reputation

Your law firm’s reputation is like a sheriff’s badge. It’s a mark of your authority. It gives clients and prospects good reason to trust you and your knowledge of the law. But as many law firms are finding, it’s getting harder to make sure that outsiders aren’t tarnishing that badge.

| 2 min read

Meta Descriptions – Enticing Searchers to Visit Your Site

Have you Googled your law firm recently? Did you notice that the description of your site was a bit different than the last time you checked? There’s a reason for that. That text is called a “meta description,” and it’s something that every major search engine uses. When you see it in search results…

February 14, 2014 | 2 min read

Three Things to Know about Your Law Firm’s Website Visitors

Here’s one thing you can safely assume about your website visitors: They arrive with a specific purpose in mind. Few people surf lawyer’s websites for fun and relaxation. Given that, it pays to know a little about those people who visit your firm’s site. What features will create the all-important good first impression?

February 12, 2014 | 1 min read

Webcast: Defending Your Firm’s Online Reputation

The Internet is a double-edged sword for attorneys. On one side, it’s a remarkably powerful channel for marketing your firm and its services. On the other, it’s a mostly unregulated world where anything can be posted, Tweeted or mentioned about you. It’s not difficult to imagine. A former client may have written a scathing review…

February 5, 2014 | 2 min read

Webcast: Understanding the Psychology of Your Prospects

These days, to be successful, a law firm needs to have an online presence, especially a website. But to truly benefit—and to avoid getting burned—you need to fully understand the basic needs of the prospects you’re trying to reach. Our next FindLaw webcast does just that. Think about your firm’s current website.

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