The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 12, 2014 | 1 min read

Webcast: Defending Your Firm’s Online Reputation

The Internet is a double-edged sword for attorneys. On one side, it’s a remarkably powerful channel for marketing your firm and its services. On the other, it’s a mostly unregulated world where anything can be posted, Tweeted or mentioned about you. It’s not difficult to imagine. A former client may have written a scathing review…

February 5, 2014 | 2 min read

Webcast: Understanding the Psychology of Your Prospects

These days, to be successful, a law firm needs to have an online presence, especially a website. But to truly benefit—and to avoid getting burned—you need to fully understand the basic needs of the prospects you’re trying to reach. Our next FindLaw webcast does just that. Think about your firm’s current website.

January 23, 2014 | 4 min read

Answering Online Questions: What Attorneys Should Know

Law is a knowledge profession. Your knowledge is why people hire you. And you can use your legal wisdom as a marketing tool — over the Internet. More and more the Web is spawning a number of platforms to connect questioners with answerers. This month it was Jelly, which answers a user’s question by searching…

January 22, 2014 | 2 min read

Three Things for Law Firms to Avoid on LinkedIn (and Two to Be Wary Of)

Lawyers love LinkedIn, and it’s not hard to see why. Of all the major social media platforms, LinkedIn’s focus on business gives it a suitable aura of professionalism. It offers multiple ways to share content and showcase law firm expertise. And it can be a robust networking tool — an eye-opening 98 percent of respondents…

January 17, 2014 | 2 min read

Three Psychological Factors that Drive Website Success

A well-designed law firm website can function as the linchpin of your law firm’s marketing efforts. It allows you to make a first impression with potential clients. It conveys the essence of your firm’s unique brand. It’s the main way that most people find lawyers these days (particularly if it’s optimized for mobile search).

January 14, 2014 | 2 min read

3 Benefits of Lead Generation for Your Law Firm

Building a successful law practice takes clients, and obtaining new leads can often be tricky. This is where Lead Generation comes in, to help bridge the gap between your next potential client and you. Lead generation is essentially the use of a third-party service to connect the dots between you and qualified future clients.

January 9, 2014 | 2 min read

What Is Super Lawyers? And 3 Ways It Can Pay Off

What is Super Lawyers? You may be familiar with the glossy print magazine with smiling attorneys on the cover, but that just scratches the surface of what Super Lawyers has to offer. At its core, Super Lawyers is a unique way to provide visibility to attorneys who exhibit excellence in practice.

January 8, 2014 | 2 min read

Still at FindLaw: The Best Tech and Small Firm Blogs

How can we help you? Let us count the ways. From gadget reviews to ethics news, our blogs lead the way. Okay, enough of the sing-song. You’re busy, so we’ll get right to it. You should be reading our lawyer-penned Technologist and Strategist blogs. They’re extremely useful, we promise! How so?

October 10, 2013 | 2 min read

Four Elements of a Powerful Landing Page

Here’s a question to consider: Why does your law firm have a website? Because your clients expect it? Because Web search is now the main way that people find law firms? Or because a site is an essential component to your firm’s brand? Of course, the answer to all three questions is…

May 22, 2013 | 2 min read

Three Ways for Lawyers to Maximize the Power of LinkedIn

There seems to be a disconnect when it comes to using social media channels as legal marketing tools. Plenty of attorneys and law firms blog regularly. A growing number use Facebook, Twitter and even niche platforms. But some lawyers continue to view LinkedIn — the world’s largest...

June 11, 2012 | 2 min read

What is Web Chat and How Can It Help Your Law Firm?

When it comes to Internet marketing, attracting visitors to your law firm website is only part of the equation. The other, equally important elements are screening and converting those visitors into clients. And that can be a challenge. No matter how engaging your site’s content and design, you’re still at the mercy of…

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