The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
What Makes a Good Headshot for a Lawyer?
“I see a lot of attorney headshots out there. In some, the attorney looks stern. In others, he or she is softer, more approachable. Which is better?” It’s a very good question that we often receive here at FindLaw. Potential clients are more likely to contact your firm if you look as though they’d like…
3 Ways to Make Novelty Work for Your Law Firm’s Website
Whether it’s an innovative product design, a captivating movie or television show or the latest addictive smartphone game, we human beings are attracted to fascinating new stuff. That’s particularly true if that new thing provides a surprising twist on what we’re used to. In our recent white paper, Why Most Law Firm Websites…
Is TV Dead? Not for Law Firms
“TV is dead” is a common refrain heard in marketing circles where the edgiest ideas often get the most attention. It’s not surprising if you look at the anecdotal evidence. Between iPads, smartphones, mobile apps and the proliferation of new media, how does anyone have time to watch TV and why would advertisers waste…
How to Manage Your Firm’s Twitter Account in 7 Minutes a Day
Law firms that don’t use social media are a dying breed. Savvy attorneys know that a platform like Twitter is where consumers are congregating. It gives you instant access to 115 million active users, many of whom will search for quality legal resources at some point. When they do so…
Learn how Consumers are Really Searching for Law Firms
If you’re like many attorneys, you have some set notions about how attorney-seekers find your law firm online. Namely, that ranking high on Google’s search results for short phrases such as “Chicago DUI attorney” is the silver bullet that will deliver a steady stream of business. However, according to a FindLaw white paper and study…
Don’t Let Your Firm Be Blinded by Marketing Myths
It’s been barely two decades since attorneys have been allowed to advertise. But in that scant amount of time, thanks to everything from Twitter to Google maps, the art and science of online marketing has grown immensely in its reach and precision. Still, you may be skeptical about the benefits of online marketing efforts…
Never miss a beat.
Get FindLaw legal marketing tips directly in your inbox.
Seven Sins of Social Media Lawyers Shouldn’t Commit
Social media is no longer optional for lawyers. If you’re not using it to create awareness and position yourself as an authority, you might as well be using a typewriter and rotary phone. That’s how big the gap has become between social media users and “anti-social” lawyers — and it’s widening by the day.
One of FindLaw’s Own Goes Behind the Bench
We’re excited that one of FindLaw’s employees has been selected to join a panel of judges in a first-of-its-kind contest for law students interested in pursuing a career in public service. Tanya Roth, editor and team lead for the FindLaw legal blog network, will serve as an expert judge for a new Public Interest Fellow
Shakespeare was right about your law firm’s website
Since Shakespeare first coined the phrase “too much of a good thing,” it has been commonly understood that there is a limit to all good things. You may not realize it, but this concept applies to your law firm’s website as much as it applies to the rest of life.
Four Ways to Defend Your Firm’s Online Reputation
Your law firm’s reputation is like a sheriff’s badge. It’s a mark of your authority. It gives clients and prospects good reason to trust you and your knowledge of the law. But as many law firms are finding, it’s getting harder to make sure that outsiders aren’t tarnishing that badge.
Meta Descriptions – Enticing Searchers to Visit Your Site
Have you Googled your law firm recently? Did you notice that the description of your site was a bit different than the last time you checked? There’s a reason for that. That text is called a “meta description,” and it’s something that every major search engine uses. When you see it in search results…
Three Things to Know about Your Law Firm’s Website Visitors
Here’s one thing you can safely assume about your website visitors: They arrive with a specific purpose in mind. Few people surf lawyer’s websites for fun and relaxation. Given that, it pays to know a little about those people who visit your firm’s site. What features will create the all-important good first impression?