The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 14, 2014 | 2 min read

3 Benefits of Lead Generation for Your Law Firm

Building a successful law practice takes clients, and obtaining new leads can often be tricky. This is where Lead Generation comes in, to help bridge the gap between your next potential client and you. Lead generation is essentially the use of a third-party service to connect the dots between you and qualified future clients.

January 8, 2014 | 2 min read

Still at FindLaw: The Best Tech and Small Firm Blogs

How can we help you? Let us count the ways. From gadget reviews to ethics news, our blogs lead the way. Okay, enough of the sing-song. You’re busy, so we’ll get right to it. You should be reading our lawyer-penned Technologist and Strategist blogs. They’re extremely useful, we promise! How so?

October 10, 2013 | 2 min read

Four Elements of a Powerful Landing Page

Here’s a question to consider: Why does your law firm have a website? Because your clients expect it? Because Web search is now the main way that people find law firms? Or because a site is an essential component to your firm’s brand? Of course, the answer to all three questions is…

May 22, 2013 | 2 min read

Three Ways for Lawyers to Maximize the Power of LinkedIn

There seems to be a disconnect when it comes to using social media channels as legal marketing tools. Plenty of attorneys and law firms blog regularly. A growing number use Facebook, Twitter and even niche platforms. But some lawyers continue to view LinkedIn — the world’s largest...

June 11, 2012 | 2 min read

What is Web Chat and How Can It Help Your Law Firm?

When it comes to Internet marketing, attracting visitors to your law firm website is only part of the equation. The other, equally important elements are screening and converting those visitors into clients. And that can be a challenge. No matter how engaging your site’s content and design, you’re still at the mercy of…

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