Local Optimization
Local Optimization
What is it: Updates and adjustments to the firm’s local visibility, including Google Business Profiles, local directories, and NAP consistency.
Benefit: Improves visibility and click-through-rates for local search.
Website Optimization
Website Optimization
What is it: Analysis and/or updates for the purposes of improving the site’s functionality.
Benefit: Improves user experience and makes it easier for search engines to understand the website.
Offsite
SEO
Offsite SEO
What is it: Analysis and recommendations on actions the customer can take to grow their backlinks.
Benefit: Improves the website’s search authority and visibility.
Technical
SEO
Technical SEO
What is it: Identification and resolution of onsite errors and/or technical changes to improve the site’s performance.
Benefit: Optimizes the site’s functionality and improves search visibility.
Competitive Strategy
Competitive Strategy
What is it: Analysis to understand the firm’s competitive landscape and identify opportunities to improve the website’s content.
Benefit: Identifies opportunities to improve the website’s relevance authority, thereby improving its overall search visibility.
Reputation Strategy
Reputation Strategy
What is it: Updates and adjustments to the firm’s review platform.
Benefit: Facilitates the collection and dissemination of online reviews.
New
Webpage
New Webpage
What is it: A new page of content added to the firm’s website.
Benefit: Communicates valuable information to users and improves search visibility for the targeted subject matter.
Reoptimize Webpage
Reoptimize Webpage
What is it: Technical updates to bring website content up to current best practices. Often, but not always, used for client-supplied and carryover content.
Benefit: Ensures content meets current standards for functionality, usability, and search performance.
Expand Webpage
Expand Webpage
What is it: Additions or substantial revisions to existing page content.
Benefit: Supplements existing content with high-value keywords to promote search visibility. Also used to bolster search authority by ensuring informational content is up to date.
Custom
FAQ
Custom FAQ
What is it: A series of short answers to commonly asked questions.
Benefit: Improves search relevance and attracts traffic from users going to the search engine to ask questions about legal issues.
Content Pruning
Content Pruning
What is it: Removing content that is outdated, unhelpful, or draws little traffic to the site.
Benefit: Avoids search penalties for unhelpful or irrelevant content; improves search visibility by curating helpful and reliable website content.
Article
or Blog
Post
Article or Blog Post
What is it: Informational content that is useful and relevant to near-market legal consumers. Often but not always used in conjunction with social media promotion.
Benefit: Demonstrates the firm’s expertise while targeting informational queries from near-market consumers.
Google
Profile
Content
Google Profile Content
What is it: Content updates to the firm’s Google Business Profile.
Benefit: Promotes consistency across channels and ensures users have access to the information they need.
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