Rachel Hunter | FindLaw

Online marketing is continually evolving. Today, consumers have numerous potential avenues to reach your virtual front door.
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The internet marketplace is becoming increasingly complex. More than half of all web connections are now made via mobile devices, and consumers spend a lot more of their time watching video and interacting on social media. In today’s digital landscape, a website alone is not enough to remain competitive. The changing market conditions call for a multi-pronged strategy that puts you in more places online so you can capture a larger share of your target market. That’s where FindLaw’s expertise can make all the difference.

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Rachel Hunter

Austin Law Firm Marketing Expert

972-965-5952 |

My name is Rachel Hunter and I’m your FindLaw attorney marketing strategist for North Austin and surrounding Texas communities. As a FindLaw client development specialist, I work closely with clients to develop customized solutions designed to build their clientele and maximize ROI. I am always open and honest with my clients, and I provide a trusted source who is there to help grow and protect their business. I understand the challenges legal professionals face trying to practice law while trying to stay relevant and stand out in an ever-changing environment. I put my experience to work to get to know you and understand your firm, so I can help provide solutions that best fit your needs and budget. If you are looking for a partner who will always have your best interests at heart, contact me to schedule a free consultation.

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Local experts. Personalized service.

At FindLaw, we have local specialists working daily within the markets in Austin, Waco and nearby communities. We know the ins and outs of what is happening here in Central Texas; and what works and what doesn’t work (from a marketing perspective) to bring in more profitable cases to area law firms. Our specialists live in the area, and deliver the highly personalized service and support our clients deserve. We hold regular in-person meetings to review your marketing campaign and ensure we stay continually on track toward meeting your objectives. If you ever have questions or concerns, w are always just a phone call or email away. FindLaw has partnered successfully with tens of thousands of legal professionals throughout the nation. Law firm marketing is all we do, and we know what it takes to help lawyers and legal practices of all types and sizes become more successful online.

Lawyer Marketing Insights

Group of lawyers at a large table smiling and talking
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The Shapiro Law Firm The specific results that we've seen is that our business has continued to grow at a time when it appears other people's businesses aren't growing. Howard Shapiro FindLaw Customer Since 2008 https://www.theshapirolawfirm.com/

Rachel, in her own words.

My drive is to see happy and successful clients. When a client says I played a part in their business expansion, or helped increase their revenue, it makes me feel humble to have played a part in that. It’s a team effort.


My perspective about law firm marketing is we need to do everything possible to stay ahead of the competition. As the digital landscape becomes increasingly challenging and client acquisition rates become increasingly difficult to achieve and maintain, it’s my job to bring new and fresh strategies to law firms that have been tried and tested by FindLaw’s industry-leading specialists.  


As the top attorney marketing company on the web, FindLaw works exclusively with legal professionals and consistently re-invests in technology and greater opportunities for law firms.

This has evolved into the integrated solutions we provide today, which help cast a greater net for our firms. By attacking the market with a leveled approach that employs a wide range of proven marketing tools, our clients stay continually on the cutting edge of the online marketing landscape.

Austin and North San Antonio Integrated Attorney Web Marketing

The Austin, Travis County, and North San Antonio areas are competitive legal markets. These metro areas are very spread out, and there are lots of smaller communities within that are challenging to target effectively with an online marketing campaign. At the same time, Austin is one of the fastest growing cities in America. With over 4,700 new inhabitants each month, there is an abundance of opportunity to build clientele. However, you need to understand the local markets here and how to craft effective campaigns that capitalize on the population growth.

FindLaw is there to help attorneys and law firms in South-Central Texas grow and flourish. Our industry-best lawyer marketing solutions give legal professionals a wide array of tools at their disposal. From our award-winning legal web designs to our responsive mobile website options to advertising in our high-traffic online Attorney Directory to our top social media promotion strategies, we offer the solutions Austin and North San Antonio lawyers need to survive and thrive in today’s highly competitive digital marketplace.

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