Shane Criss | FindLaw

There are now countless potential pathways to your virtual office doors, and a website alone is no longer enough to be competitive online.
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Today’s digital landscape is rapidly evolving. There is a rapid shift happening in online consumer behavior. Fewer consumers are logging in through PCs, and an increasing number are connecting through mobile devices such as smartphones and tablets. In addition, consumers are increasingly bypassing traditional search engines and finding other ways to locate attorneys online. To address these changes, law firms must adopt a multifaceted approach that reaches targeted consumers where they are. The question is – how do attorneys find the time to set up an effective digital marketing strategy? That’s where FindLaw comes in.

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Shane Criss

North County San Diego Attorney Internet Marketing Expert

321-505-3906 |

My name is Shane Criss and I’m your FindLaw legal marketing strategist San Diego County and surrounding Southern California communities. In my early 20's, I owned a small construction company with two other partners. The more I got into marketing my own business, the more I realized it was my true passion. The art of completely engrossing myself into the user experience than creating a custom strategy to attract and engage a specific type of buyer had me hooked. After coming to this realization, I joined a marketing company and immediately dove into learning everything I could about the digital marketing space, earning both Google and Sempo certifications. My clients appreciate working with me because I take the time to listen and understand their short-term and long-term goals, and I work relentlessly to help them achieve these goals through an effective online marketing strategy. Digital marketing evolves at light speed; therefore, I see it as my responsibility to always stay in front of strategies and trends, helping my clients achieve their goals while earning them the strongest ROI possible. If you are looking for a long-term partner who knows what it takes to make your firm successful, contact me to schedule a free consultation.

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Local experts. Personalized service.

At FindLaw, we have experts that are local to the North County San Diego area. They work every day within the communities here, and have their fingers on the pulse of what is happening in the local markets. Our experts have real time knowledge of what is working, and what is not working, to generate more targeted leads for legal professionals in the area. They are not only local specialists; they are also online marketing experts who work closely with FindLaw’s industry leading integrated law firm marketing solutions. Our experts are able to customize winning marketing strategies that allow attorneys to succeed in their digital marketplace. FindLaw has partnered with lawyers and law firms throughout the nation, and we have the tools and expertise to make your law firm successful online.

Lawyer Marketing Insights

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Contreras Law Firm Our future is with FindLaw. Dolores Contreras FindLaw Customer Since 2014

Shane, in his own words.

My client’s success is what drives me. Law firm marketing is necessary in today’s digital marketplace. Understanding how consumers and businesses search online and matching your marketing strategy to such puts you in the best possible position to become successful.

During the initial meeting, I ask several questions to gain an in-depth understanding of your needs and goals so I can customize a plan (based on the overall trends in legal marketing) that effectively meets those needs and maximizes ROI.

At FindLaw, our exclusive focus is legal web marketing, and all we do is study how consumers and businesses search online for legal help. We then use this data and insight to create a robust marketing solution that drives results. 

Integrated Web Marketing for Attorneys in North County San Diego

The San Diego area communities are highly diverse and the competition in the legal markets is heavy. Legal professionals are also challenged with reaching potential clients in the not so dense areas. For this reason, it is important for your law firm marketing strategy to be innovative and targeted.

FindLaw’s market-leading integrated legal web solutions work in sync to produce an increasing number to leads from targeted communities in North County San Diego and throughout Southern California. Our premium law firm websites project a professional image with content produced by legal experts. From our legal directories to online videos, our integrated solutions work synergistically to position law firms to achieve their goals and maximize return on their marketing dollars.

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