Jennifer Utterback FindLaw

In the modern digital era, law firms need an effective online marketing strategy to remain competitive.
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True, a professional attorney website is necessary, but online consumers now have numerous other potential pathways to your virtual front doors. Over half of internet connections are now made on a mobile device such as a smartphone or tablet; so your website must be fully responsive on all devices. The question is — how do attorneys and law firms find the time to compete effectively online? That’s where FindLaw’s expertise comes in.

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Jennifer Utterback

San Antonio Lawyer Marketing Consultant

210-996-4720 |

My name is Jennifer Utterback and I’m your FindLaw attorney marketing specialist for the San Antonio area. I have a B.S. in Management, a personal coaching certification, and over 25 years of sales and marketing experience. I have also spent nearly a decade providing digital media and digital marketing solutions for businesses I’ve worked with. I live in this area, and I understand the unique San Antonio culture and what it takes to drive local legal consumers to take action. My clients appreciate working with me because of my warm and friendly disposition, and my tireless commitment to developing the most successful strategies to grow their practices. I work closely with my clients to thoroughly understand them both professionally and personally, so I can craft a holistic solution that fully addresses their needs and maximizes return on their marketing dollars. If you are looking for a long-term marketing partner and friend who will not give up until you see results, contact me to schedule a free consultation.

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Unlocking the power of your brand to attract clients

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Local specialists. Personalized service.

FindLaw has local specialists with extensive knowledge of the markets in San Antonio and the Midland-Odessa (Permian Basin) region. Our specialist is local to the area, and delivers personalized service our clients deserve. We study the local trends, and know what is working and what is not working (from a marketing perspective). Our specialist is not just an expert on the local area, but also an internet marketing expert who knows how to effectively utilize FindLaw’s industry-best integrated legal marketing tools to help law firms grow and prosper. FindLaw has partnered with nearly 20,000 legal professionals throughout the country. Attorney web marketing is all we do, and we have the tools and expertise to help your firm achieve greater online marketing success.

Lawyer Marketing Insights

Group of lawyers at a large table smiling and talking
Team of lawyers laughing in office
Two legal marketers giving a presentation in high rise office
The Shapiro Law Firm The specific results that we've seen is that our business has continued to grow at a time when it appears other people's businesses aren't growing. Howard Shapiro FindLaw Customer Since 2008

Jennifer, in her own words.

What drives me is making a difference, being part of my clients’ success stories, and being an example for my colleagues and my family. Walking my talk and having the freedom to create and innovate.


At FindLaw, we are solely dedicated to serving the legal industry. We spend the resources and time necessary to help legal professionals become successful in growing their practices. This dedication gives us a better and wider understanding of their challenges and opportunities, allowing us to be really in sync with the solutions that will bring them greater success.


We have a strong track record delivering exceptional results for attorneys, and we can replicate proven strategies and tailor them to the specific needs of each client to ensure that we are meeting and exceeding their expectations. Our commitment to excellence and unyielding dedication to finding the right formula is an important variable that separates us from our competition.  

Integrated Legal Marketing Strategies for San Antonio

San Antonio has a unique blend of history and strong family values. This area has a fairly sizable metropolitan area with a small-town dynamic. There is a lot of competition here, but people still find time to slow down and enjoy life. The culture is rich in Hispanic traditions, which makes it a bit easier to build relationships with clients, particularly if you are a Spanish-speaking firm.

FindLaw has an established history in the San Antonio area. Since the dawning of the internet, we have partnered with countless local attorneys and law practices and helped them expand their clientele. Utilizing our best-in-the-industry integrated law firm marketing programs, we are able to highlight the strengths of each firm we work with and help them stand out from their competition.

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