Thomson Reuters Legal Network Advertising
Reach the clients you’re looking for with performance-based advertising
With Legal Network Advertising, Thomson Reuters delivers a dynamic ad program that displays your ads to your most desired prospects within our website network. It's a simple, affordable and accessible digital marketing solution for law firms like yours.
100M+ legal consumer visits each year
Each of these website visits represents a person researching their legal issue and attorney options.
These qualified prospective clients are ready to contact your firm—they just have to find you.
How a Legal Network Advertising program works
We help you target the exact audience you’re looking to reach and receive a steady stream of ad engagements.
You decide:
- Who you want to attract
- Your desired geographic region
- The basic business info to show ad viewers
- Your investment level
We provide:
- Reconstructed ads with your firm's info
- Dynamic ad delivery to relevant consumers within the network
Ads are delivered on these legal websites:
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FindLaw.com
- #1 legal consumer website allowing visitors to research any legal topic at depth, with access to the widest array of lawyer within its directory
-
LawInfo.com
- Features Lead Counsel-verified attorneys and sub-categories across key practice areas that help expand your firm’s reach to legal consumers
-
SuperLawyers.com
- Actively leverages your exclusive accolade and attracts consumers who prioritize attorney reputation
- For Super Lawyers selectees
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Abogado.com
- #1 Spanish-language U.S. legal consumer website serving the unique needs of domestic Hispanic legal consumers
- For firms who take Spanish-speaking clients
Our ads create visibility for your firm at all stages of the legal consumer buying journey with multiple ad placement types across the network.
- Legal content pages: captures a consumer’s attention early on in their search before anyone else has a chance
- Lawyer directory pages: top-tier placement when visitors are most likely to contact your firm
And those website visitors can be highly engaged, valuable leads for your firm.
Visitors to our legal websites are 3x more likely to contact your firm compared to visitors coming from Google. (Based on an analysis of overall traffic to the Thomson Reuters Legal Network, 2020.)
All programs prove their value with:
- Call tracking
- Essential performance data
What is Performance-based Advertising?
A Legal Network Advertising program will display your ads as much as needed until your performance equals the value of your subscription.
On average, 20% of all ad clicks received are expected to convert into contacts for your firm (phone call or contact form submission), though variance by individual customer and practice area is typical. (Based on an analysis of overall traffic to the Thomson Reuters Legal Network, 2020.)
When you have a comprehensive, easy-to-use marketing solution with Thomson Reuters’ Legal Network Advertising, you can put your time and expertise where they belong — on your cases.
Get started online today or book an appointment with a representative for more information.
