Case Study
Law Office of Todd M. Friedman, PC
LOCATIONS:
Beverly Hills and Costa Mesa, California
Chicago, Illinois
Cleveland, Ohio
King of Prussia, Pennsylvania
SCOPE AND SERVICES: Employment and Consumer Rights
The Challenge
Todd Friedman represents clients throughout the country and focuses his practice primarily on employment law matters. Todd was seeking ways to further strengthen his position as an expert and increase his credibility among peers and potential clients. He wanted to establish his firm as the “go-to” place for employment law and consumer rights issues.The Solution
Todd consulted with the FindLaw and Super Lawyers teams and determined that creating timely, relevant content that showcased himself as an expert was the best way to gain trust with prospective clients and stay top-of-mind with past clients.Unique people reached on Facebook and Twitter
%
Of website visitors who downloaded the firm's white paper
Increase in overall traffic to Super Lawyers attorney profile
“I’ve been more than pleased with the amount of leads my Super Lawyers and FindLaw marketing strategy has produced. Even the people that don’t become clients right away are so valuable to have in the pipeline to cultivate along the way.”
The strategy
How we did it.
To bolster the visibility of the firm's legal services, attorney Todd Friedman and the FindLaw / Super Lawyers teams created a unique content strategy that quickly built brand awareness for the firm. The approach included:
EXPERT CONTENT
With help from content specialists, the firm created two customized white papers: Can They Make Me Pay For That? and Is That Legal? A Worker’s Guide to Spotting Employment Discrimination. Both pieces led to an increase in visibility and name recognition for the firm.
PROMOTED SOCIAL ADS
Targeted Facebook and Twitter advertising optimized the firm’s content distribution. Paid social media posts put Todd’s firm in front of an audience that was ready to read, share and engage with their content.
MULTIPLE TOUCH POINTS
Both white papers were prominently featured on the firm’s mobile-optimized website along with Todd’s Super Lawyers Premium Online Attorney Profile. They were also featured in a monthly e-newsletter and in a series of blog posts to ensure maximum exposure.
INTEGRATED APPROACH
In addition to content, the team ran an ad in the 2016 Southern California Super Lawyers Magazine and saw a number of high-quality leads from an aggressive, coordinated PPC campaign.
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