The Science of Search



Most firms would agree the primary goal of their website is to generate contacts. But do you know how potential clients actually find your website? It’s a complex process.

Decipher the science behind how legal consumers are searching – and how you can position your firm’s website to be found. Check out FindLaw’s The Science of Search infographic below.

Key Takeaways

  • Search traffic only accounts for about half of the overall traffic to a law firm’s website. The importance of Direct and Referral traffic should not be neglected.
  • Much of search traffic is due to branded search queries. However, non-branded search represents the unclaimed territory of search results, with 30% of overall website traffic.
  • A large percentage of non-branded search traffic is research-oriented with no clear intent to find an attorney. Such queries still generate a significant number of contacts.
  • Traffic from head-term phrases contributes very little to most firms’ total traffic at 0.4%. About 1 of 250 visits and 3% of contacts come from head-terms.
  • Most contacts to a law firm comes from long-tail searches. A strategy focused on long-tail queries and branded search will be more cost efficient for most firms.
  • Implement a broader, integrated marketing program that leverages emerging marketing opportunities like social media, local search ands a strong mobile presence.

Want to learn more? Download the white paper

To learn about how your firm can implement a broader integrated marketing program contact FindLaw today at 855.281.8859 or request a free SEO audit of your firm’s website.

Free Whitepaper: The Futility of Chasing Silver Bullets

What Search Techniques Unlock Law Firm Website Success?

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