The Long Game

Consumers with an estate planning need are choosy, hard to motivate and not in any hurry. These qualities make them among the more difficult clients to attract.

However, estate planning consumers typically have higher incomes and more assets than the average client. Even better, they actively want to work with attorneys, rather than use do-it-yourself resources. These attributes make the effort spent appealing to them worth it. Whether you have practiced estate planning for decades and want to ensure your marketing stays contemporary or are looking for the guidance as you move into a new practice area, our new report will offer you insight and substance.