5 Things you Need to Know About Your Next Potential Client


For 11 years now, Thomson Reuters has conducted its annual Consumer Legal Needs Survey. It’s the industry’s most thorough and comprehensive look at how actual legal consumers behave online when they investigate whether they need legal representation.

The purpose of the survey is to learn how they gathered more information on potential legal representation and what went into their ultimate hiring decision, if they made one. Year after year, the results of this survey offer insightful information for law firms on how potential clients behave online and what they look for in attorneys.

In this webcast we’ll cover:

  • The key findings from the latest survey
  • What you need to know to win over your next client
  • New market opportunities that can’t be ignored
  • Reaching today’s and tomorrow’s legal consumers


Adam Chubak

Adam Chubak

Digital Strategist, FindLaw

Adam Chubak has over 15 years of digital marketing experience, with over half of those dedicated to helping attorneys market online. He holds certifications from Google, Bing, Kenshoo, and Market Motive ranging from Pay Per Click Marketing, Analytics, and Search Engine Optimization. He works with firms all throughout the Midwest obtain the most from their marketing. His focus on the customer lead to him winning the Thomson Reuters orange chair award which is awarded to those who have gone above and beyond in advocating for the client.

Joanne Mansur

Joanne Mansur

Research Manager, Thomson Reuters

Joanne Mansur is a Research Manager on the Market Research and Competitive Intelligence team and supports all the market research for the Legal Professionals segment. Joanne has worked at Thomson Reuters for nine years. The Market Research and Competitive Intelligence team works with Legal, Corporates and Tax segments on market research studies to help them make more informed decisions based on customer feedback. Joanne received her BA in Economics & Finance from Macalester College and her MBA in Marketing from the University of St. Thomas.

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