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This is FindLaw's Law Firm Management Center's collection of free articles on Branding. Branding your law firm is the legal marketing equivalent of carving out a niche practice. There are established and non-traditional ways to brand and position your law practice. Start your research with FindLaw.

Branding Articles

  • Branding and Other Useless Legal Marketing Activities

    While it is never easy to quantify the value of marketing, law firms would be well advised to remember that usability and intelligent communication should always supersede the more nebulous goals of concept and style.

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  • The Attorney Bio: Watch What You Say About Yourself

    It makes a difference how you present yourself -- in person and online. Accordingly, lawyers make sure their appearance is businesslike, their stationery reflects their firm, and their business cards include all their key contact information. Lawyers should also devote the same attention to their bios online.

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