Marketing Channels

This is FindLaw's Law Firm Management Center's collection of free articles on Marketing Channels. A successful lawyer marketing plan involves campaigns in print, email, web, social media and other marketing channels. Each marketing channel has potential benefits for your law firm. Start your research with FindLaw.

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Marketing Channels Articles

Using Search Engine Marketing (SEM) to Your Advantage

Here's one thing that Internet users - from Web shoppers to blog readers to prospective clients of your law firm - have in common: Their home base while they're online most likely is their favorite search engine.

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Beyond Brochures: Marketing Through Print Advertising

Although advertising hasn't yet entirely shed its stigma within the legal community,the practice has begun to gain acceptance with some of the buttoned-down partners who oversee large-firm marketing budgets, which nowadays can reach $1 million or more.

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Maximizing Potential of Bylined Articles Before Writing

Article writing is an important business development tool. But to obtain the most value from an investment of time and money in writing bylined articles, lawyers should take a number of steps before the writing actually begins.

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How to Make Your Law Firm Web Presence More Effective

If you are one of the many attorneys who say that your firm does not benefit from its Web presence, I have some bad news: you are doing something wrong.

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SEO Your Law Firm Website with Keywords

How can your law firm stand out online and connect with more potential clients?

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Award Winning Brochures and Marketing Collateral

The key to effective print collateral is to find the happy medium between a gold-plated novel about your firm and a one-page photocopy. Here are a few tips to help you along the way.

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Ten Ways To Improve Your Search Engine Ranking

The art of ensuring that your website shows up high in the rankings of search engines is known as "search engine optimization," or "SEO" for short. SEO is a constantly evolving battle between search engines and websites. Here are ten tips to improve your website's SEO.

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Developing Markets In a Shrinking World

Walt Disney didn't know what he started. Long before the era of faxes, on-line bulletin board systems and the Concorde, an attraction at his theme park had dolls dressed in costumes from many lands singing "It's a Small World." With the advent of new technologies and changes in the global market, a more timely phrase can now be coined:It's an even smaller business world.

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Six Steps to Effectively Cross Sell in Law Firms

One of the greatest myths in law firm marketing is that your partners will be eager to cross-sell you just because they're your "partners." The fact is that they aren't.

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Law Firm Business Development: Ask Don't Tell

When I ask clients what their biggest challenge in business development is, they commonly say, "Asking for business." And yet, when they are trying to land a new client, they forget about the "asking" part and focus on the "pitching" part.

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