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Media Strategies
This is FindLaw’s Law Firm Management Center’s collection of free articles on Marketing Strategies. Finding the right marketing strategy for your law practice is crucial to the success of your firm. There are many aspects to consider in each phase of your law firm marketing plan. Start your research with FindLaw.
Law Marketing
Media Strategies Articles
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FindLaw Speaks with Law Marketing Guru Mark Beese
Mark Beese speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.
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FindLaw Speaks with Law Marketing Guru Silvia Coulter
Silvia L. Coulter speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.
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How California Marketing Laws May Impact Your Business
Learn about two new laws that may impact companies that collect personal information from California residents, online or offline.
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Guerilla Law Firm Website Marketing
This article looks at website marketing -- guerrilla style.
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Confidence Necessary for Business Development Success
See how Rosabeth Moss Kanter's book, Confidence, influences this author's view on business development.
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SEO Your Law Firm Website with Keywords
How can your law firm stand out online and connect with more potential clients?
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FindLaw Speaks with Law Marketing Expert Laura Meherg
Laura Meherg speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.
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How to Calculate Your Law Firm Marketing ROI
Knowing the return on a law firm's investment in marketing has never been more crucial. Many firms fail to think about referral fees when analyzing their return on marketing investments. Though not every lawyer should have to become a marketing expert, strategic use of a marketing professional can give law firms a solid informational base from which to make important decisions.
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Who To Bring To Your Next Marketing Pitch
When three clients raise the same issue in one week, it goes on my "hot topics" list as one that's likely faced by most of my readers as well. Have you wondered how many people you should bring with you to an upcoming marketing meeting? Recently, three different clients faced this question as they followed up with a potential client. The details varied.
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Ten Ways to Eliminate Bad Law Marketing Habits
Here are ten ways to eliminate bad habits from your marketing practices.
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In Law Marketing No Such Thing as a Free Lunch
Here is a list of ten 'marketing opportunities' that you might encounter which merit a closer look before going forward.
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Get Publicity with an Ongoing Column in a Publication
Editors don't often invite writers to submit columns because they usually receive enough unsolicited submissions. Still, most editors are open to looking at what you offer because they always want to publish better information that interests their readers.
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Attorney Marketing Efforts Essential For Client Loyalty
In an era when consolidation and reliance on in-house counsel are becoming more and more common, marketers must continually involve their lawyers in marketing efforts if their firms hope to stay competitive and successful.
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How to Get a Client with These Hidden Persuaders
Your prospect is in your office. You've explained everything in detail. Yet for some unknown reason, he hasn't said yes. Here are tools you can use to turn your prospect's hesitation into an enthusiastic Yes!
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FindLaw Speaks with Law Marketing Guru Carl Whitaker
Carl Whitaker speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.
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Learn To Say No When Investing Marketing Spend
Psychologists say that women have a tough time saying no. This can be a real problem when it comes to business development.
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Media Management During a Crisis
Considering the list of potentially negative events that might emerge in a law firm's life and be seized upon by the media -- partners leaving, rumors of a firm's demise, disgruntled employees filing lawsuits, an adverse decision for a highly public client, among others -- it's worthwhile to summarize the discussion I had with Robin Cohn, president of a public relations and crisis management firm in New York City.
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Rainmaking with a Law Firm Newsletter
A firm newsletter can be an effective tool for marketing the services of your law firm. It can be used to alert existing clients to preventive law practices and recent legal developments, and can also be used to attract new clients to the firm.
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Small Law Firm Marketing Strategies to Beat Goliath
Maybe your small firm can't compete against the Goliaths - but maybe it doesn't need to. Develop your own strategy, put it into practice and then leave it up to the big guys to "compete" against you! Here's how to get started.
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Social Networking in the Legal Industry
Websites such as Facebook, LinkedIn, Twitter and blogs have quickly opened up a whole new world of networking opportunities for all communities -- the legal community is no different.
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Focus Marketing Efforts on High Potential Opportunities
Learn about 11 questions to ask yourself to determine if a prospective client is a "high potential" opportunity.
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FindLaw Speaks with Marketing Guru Roberta Montafia
Roberta Montafia speaks with FindLaw as part of an ongoing community series with leading law firm marketing experts.
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Effective ROI Measurement for Law Firm Marketing
Take a step back and look at your marketing strategy. Are you getting good value for your marketing dollar?
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How Your Law Firm Employees Can Improve Your Marketing
So what should a marketer do when he or she is constantly approached by good-intentioned co-workers with suggestions on how to improve the marketing? My advice is simple: listen! A lot of the suggestions may be silly, but you're also likely to hear some ideas that you would have never come up with yourself.
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Ten Ways to Secure and Protect Your Marketing IP
Learn about ten situations where your marketing department should avoid spreading the word.
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The Ethics of Online Client Development White Paper
By meeting the ethical guidelines that apply to the online information your law firm disseminates, you can protect your law firm's reputation, prevent it from running afoul of the state ethics committee -- and make the most of the client development opportunities that are available to law firms online.
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