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Lindsay Lohan Settles $100M 'Milkaholic' E-Trade Suit

By Laura Strachan, Esq. on September 22, 2010 | Last updated on March 21, 2019

What? Lindsay Lohan finally wins in court? Well not exactly, but actress Lindsay Lohan has reached a favorable settlement in her "Milkaholic" e-trade suit. The suit, which sought $100 million in damages, claimed that Lindsay "the milkaholic" baby was modeled after Lohan without her permission. Specifically, Lohan argued that the digitally-mastered baby violated her privacy.

The E-Trade ads were featured as commercials during the last Super Bowl and Winter Olympics -- primetime entertainment that Lohan claims brought in millions of dollars for the New York-based company as a result of illegally using her name and image. E-Trade spokeswoman Allison Jeannotte is quoted by ABC News: "It was a simple business decision. We always have to consider the cost and time involved in litigation. With the case now withdrawn, we are pleased to have this matter behind us."

Settling a case before going to trial is both cost and time effective business decision in many situations. As with many settlements, the terms of the Lohan agreement are confidential. Keeping the award private can serve as a protection mechanism for the company in the event that there are future suits on a similar manner. Lindsay's always vocal mother, Dina, is also quoted by ABC News, "The family is pleased that this case has been settled."

Unfortunately, Lindsay's legal woes may not be ending on a high note. The 24 year-old Lohan will be back in court this week for failing a drug test, and breaking her probation. Her latest offense may have the starlet celebrating her settlement with thirty days in jail instead of her drink of choice -- milk, obviously.

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