Procter & Gamble Wants to Trademark WTF
So let's get this right. Procter & Gamble wants to trademark WTF?
Sorry, but we're pretty sure they didn't coin the acronym or the phrase it represents. LOL.
Oh yeah, they want to trademark that, too. Wait, are we missing something?
The company isn't trying to trademark all the messaging acronyms, just several -- including FML and NBD. If you need translations, you are too old to be texting. LOL.
Seriously, WTF are the company lawyers thinking? Why didn't they try to trademark USPTO while they were at it?
Maybe it's a public relations strategy to make everybody forget the Tide Pod challenge. Remember all those kids eating the detergent balls that look like giant jelly beans?
These are questions the Patent and Trademark Office may not answer. However, the PTO has asked P&G for clarification.
BTW, is it legal to trademark those popular acronyms?
"Actually, it is feasible," New Jersey attorney Ronald Coleman told AdWeek. He said it's about the difference between having a monopoly on a name or phrase and having exclusive use with a certain product.
Laurie Marshall, a New York attorney, said P&G's trademark claims should fly. For example, she said, LOL has been allowed in the past.
- Dirty Money: Behind the Scenes of the Netflix Original 'Cartel Bank' (FindLaw's In House)
- SEC Alleges Ponzi Scheme in Chicago Real Estate Investment (FindLaw's In House)
- CBS CEO Hires Lawyer to Defend Sexual Misconduct Probe (FindLaw's In House)
You Don’t Have To Solve This on Your Own – Get a Lawyer’s Help
Meeting with a lawyer can help you understand your options and how to best protect your rights. Visit our attorney directory to find a lawyer near you who can help.