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The internet's favorite stunt-loving rapper, Lil Nas X, has been posting up a storm on TikTok about his upcoming court date with Nike. But is the singer really being sued, or is the controversy merely manufactured to promote his latest single?
Lil Nas X first rose to prominence in 2019 after his song "Old Town Road" (which would later become one of the best-selling tracks of all time) gained traction on TikTok. Since then, the rapper has had several successful singles, notable for their stunning music video visuals and the controversies that many have generated.
Each time, Lil Nas X has masterfully navigated the ensuing media attention to send his music even higher up the charts. That's why some people remained skeptical when the singer announced that the shoe company Nike was suing him.
Back in March, he released an unofficial Nike shoe collaboration to accompany the Garden of Eden-themed music video for the song "Montero (Call Me By Your Name)." The Satanic-themed shoes notably contained one drop of human blood, which was perhaps why Nike announced that the shoe was unsanctioned and unaffiliated with their company.
Nike did actually sue the shoemakers, MSCHF Product Studio Inc, for copyright infringement. Lil Nas X was not named as a defendant in the suit, but the shoe collaboration was scrubbed and purchasers offered refunds as per the terms of a settlement reached out of court.
Though the actual suit was settled back in April, the singer continued to joke with fans online about his supposed upcoming court date as recently as late July.
As Lil Nas X himself confesses in lyrical form, he "pulled a gimmick [he] admit[s] it." As a newly-released music video teaser shows, the supposed ongoing lawsuit was a publicity stunt to gain attention for the release of Lil Nas X's upcoming single "Industry Baby."
While this is far from the craziest PR gimmick Hollywood (or even Lil Nas X's team) has seen, getting sued is no joke for most people. If you or someone you know is in legal trouble, contact a lawyer today.