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On Wednesday, we tried to convince you of the importance of adding an email newsletter to your overall marketing strategy. Now that you've jumped on the bandwagon (right?), we'll tell you how to create simple, effective law firm newsletters. All you need to do is follow these tips.
If you choose a service like MailChimp for your newsletter service, you have the ability to select a pre-existing template, or even create your own. Even if you opt for something simple, there are elements of branding that you should consider. Definitely include your logo, or firm name, in some sort of heading at the tops of the newsletter, and choose colors for fonts and headings that coincide with the colors used on your business card, and/or website.
Next you should determine how frequently you want to send out your newsletter. Whatever schedule you choose, one thing is paramount: regularity and predictability. If your clients come to expect a newsletter on the first of the month, don't be late. Create a schedule and internal deadlines for yourself. We would recommend starting out quarterly, and if you find yourself wanting to write more, you could amp it up to monthly newsletters.
The topics you write about will depend on your client base and practice area. Maybe most of your clients are business owners in a particular industry. Maybe you work primarily with DUI cases. Writing about new developments in the law concerning areas that your clients need to know about, and potentially will need to deal with, is a great way of creating value for your clients, and maybe bring them back into your office.
Sending an email newsletter to new, and prospective, clients can be daunting; however, if you follow these simple tips, you'll be on your way to creating and implementing an effective addition to your overall marketing plan. So long as you stay on point, and professional, your newsletter can only help you.
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