5 Best Ways to Improve Your Lawyer Marketing, on the Cheap

You've got to spend money to make money, right? Right. But you don't have to spend all your money. When it comes to lawyer marketing, there are a few strategies you can take to improve your marketing without breaking the bank.

To help you sell your services better, without having to sell the farm, here are our top tips on cost-effective lawyer marketing strategies, from the FindLaw archives.

1. Cheap and Easy Tips for Marketing Your Practice

Sure, you can run an ad in the local paper, take out a billboard by the highway, or run a commercial on late-night T.V. But there are much cheaper ways to get your name out there and connect to potential customers. Here are three.

2. Is Your Marketing Plan Working? 3 Ways to Tell.

The best way to save money on legal marketing is to make sure you're not already wasting money on legal marketing. Here's how you can tell which marketing efforts are working out and which are worth tossing to the curb.

3. 3 Ways to Improve Your Marketing Through Online Content

The internet is a great platform on which to connect with potential clients. But before you start skyrocketing in the Google search results or get clients to swarm your website, you've got to have something for them. Online content is a great way to help demonstrate your expertise, differentiate your practice, and garner a wider audience of potential clients. But make sure your content is good. Here's how.

4. When Reaching out for a Lawyer, Consumers Go for the Phone

Here's something shocking: more than 40 percent of lawyers take three or more days to respond to client voicemails or online contact. But when a client calls, they're often ready to hire an attorney. Almost two thirds of clients only contact a single attorney. So if you want to reel them in, think less about billboards, more about answering your phone.

5. The Easiest Marketing Plan: Cross-Selling to Clients

The best client is a client you already have. And even better than those are existing clients that want more of your services. If you focus on cross-selling, you can turn existing clients in to even more business. Here's how.

Want to spend more time practicing, and less time advertising? Leave the marketing to the experts.

Related Resources:

• Seasonal Marketing and the Power of Pumpkin Spice (FindLaw's Strategist)
• There's Still Time for End of Year Marketing Write Offs (FindLaw's Strategist)
• Should Small Firm Lawyers Spend More Time Marketing? (FindLaw's Strategist)