Block on Trump's Asylum Ban Upheld by Supreme Court
There is a bit of misguided mythology out there about the nature of blogging. It seems that a fair number of netizens still operate under the notion of blogging as some romantic voyage into inner expression. There may have been a time when that was the predominant paradigm. Not anymore.
That is, not if you're trying to run a business. Today, blogging is as much a business as it is an art. If anything, it's more a business than an art. Simply knowing this will help you survive long enough for your law firm blog to become relevant.
Jonathan Gebauer at The Social Ms notes that some of the most relevant bloggers in history have tasted the sting of failure. Not too many people know that blogger Jeff Bullas of Uber was the captain of a failing business and that he was $50,000 under water. When he started blogging, his fortunes turned for the better...
Jon Loomer is another good example. After being let go from his job in 2011, he worked to make his blogging hobby something a little more concrete. Now he's arguably one of the most famous FB bloggers in the world.
As a lawyer, you should have very specific objectives for your blog: getting traffic to your site, showing that you're up-to-date and knowledgeable, becoming a expert in a specific practice area, etc. Although it's a new form, successful blogging requires the oldest secrets in the book:
Blogging in this way doesn't mean that you have to eschew all creativity in order to blog and be profitable, but it's really hard to be purely artistic and achieve your objectives.
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