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We recently came across a profile of hip eyewear company, Warby Parker's corporate book clubs, and thought that having a company wide book club -- formal or not -- is a great idea. And, it's not something limited to trendy companies that do good -- your law firm can have a book club. Not convinced?
Read on for three reasons why your law firm should have its own book club.
Law firms, both big and small, as well as in-house law departments, are always looking for creative activities for team building -- and starting a firm-wide book club is a great way to do that. It's relatively inexpensive, doesn't take too much administrative planning, and can occur as frequently as you like. All you need to really be able to do is run an efficient meeting -- the rest will fall into place. Holding book club meetings is a great way to learn more about your employees, and don't limit the book club to just attorneys -- encourage interaction with all staff and invite everyone that works at the firm.
Who doesn't like to continue learning? No one wants to be stagnant. We don't suggest that you hold a firm version of Oprah's Book Club. You can select books that will help your employees at the firm. Titles about self-improvement, management and career development are all good reads, and great ways of giving your employees an added benefit to working at your firm. It also shows that you care about your employees, which makes you seem like a better employer, and boosts employee morale.
A firm-wide book club could be a great marketing opportunity. Remember that snazzy newsletter we recommended that you send your clients? Well, you could include information about the book of the month to your clients, and ask them for their input. It's a great way to engage with your client base without soliciting them for business, instead, you'd be providing them with free information.
If marketing ideas like this don't come naturally to you, consider enlisting FindLaw to come up with some marketing ideas for you -- that's what FindLaw does best. For more information on how FindLaw can help you achieve your marketing goals, visit FindLaw's Lawyer Marketing.
Would you consider starting a law firm book club? Let us know @FindLawLP on Twitter.